Sales and Success Stories

May 2012

SASS MAsthead 4

In This Issue
Top Performers
High F.I.V.E.S.
Other Good News
100% Sold
Quick Links
SASS Archives
Welcomes
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TOP PERFORMERS

 

If you were wondering why the team at Friendship Village Tempe (Tempe, AZ) was floating in Austin, TX at the recent Sales Festival, it might have been because of their 12 sales and 10move-ins in April. April has kept them slightly above budgeted sales and move-in numbers for the year. Congratulations to Marketing Director, Susie Vosdoganes (vosdoganessusan@friendshipvillage.com); Sales Counselors Jan Gruebmeyer (gruebmeyerjan@friendshipvillageaz.com), Cindy Ward (wardcindy@friendshipvillageaz.com) and Leslie Dytko (dytkoleslie@friendshipvillageaz.com); Community Outreach Relations & Outreach, Pam Williams (williamspam@friendshipvillageaz.com); the extremely busy in April Move-in Coordinator, Karen Burke (burkekaren@friendshipvillageaz.com) and the rock that kept everyone and everything in, Marketing Assistant, Mimi Stegner (stegnermimi@friendshipvillageaz.com). 

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The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills. 


HIGH F.I.V.E.S.

 

5 + Sales for April 2012 

 

The Arlington - Naples, FL

Casa de las Campanas - San Diego, CA

Croasdaile Village - Durham, NC

Danberry at Inverness - Hoover, AL

Fountain View at Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Tempe - Tempe, AZ

Green Hills Retirement Community - Ames, IA

Henry Ford Village - Dearborn, MI

La Costa Glen - Carlsbad, CA

Longhorn Village - Austin, TX

Mercy Ridge - Timonium, MD

Morningside of Fullerton - Fullerton, CA

The Residences at Thomas Circle - Washington DC

Sedgebrook - Lincolnshire, IL

StoneRidge - Mystic, CT

Towne Club at Peachtree City - Peachtree City, GA

University Village Thousand Oaks - Thousand Oaks - CA

Westminster Village West Lafayette - West Lafayette, IN

 

5+ Move-Ins for April 2012
 

Fountain View at Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Tempe - Tempe, AZ

La Costa Glen - Carlsbad, CA

The Residences at Thomas Circle - Washington DC

Sagewood - Phoenix, AZ

Westminster - Austin, TX


Ellen Devine, Marketing Director at Sagewood in Phoenix AZ made 5 phone-outs to existing residents and got 2 referrals. We all know Resident Referrals convert faster to a sale, so she is always working to get those referrals!

 

Casa de las Campanas in San Diego, CA currently has 5 distinct incentives that have contributed to their success this year. They maintain prospects' focus on moving the transaction forward by providing incentive options to suit their needs: interest paid on loans through Elderlife; pricing Incentive for specific models; pack and move incentive up to $2,500; studio apartments with double vacancy credit, and furniture storage for depositors accepting a smaller temporary apartment.

 

Baywood Court in Castro Valley, CA has found the power of investing in targeted marketing, combined with an invitation to an on-site event. Their event last month brought 70 people to the community and 33 of those people had never been there before. One of those people said "I thought I had a place all picked out, but now that I've been to Baywood I am rethinking that!"

 
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Other Good News

 

Congratulations to the incredible Washington D.C. team at The Residence at Thomas Circle, as in April they set a record with 8 sales and 5 move-ins. This team is led by Marketing Director, Erin Armstrong (armstrongerin@thomascircle.com); energized by Residency Counselor, Dominique Khan (kahndominique@thomascircle.com); and supported by Marketing Coordinator, Liza Kahn (kahneliza@thomascircle.com). Collaboration is the key and the Thomas Circle Team works hard together every day. Executive Director, Angie Layfield (layfieldangie@thomascircle.com) is always there for the team as well.

 

Consistency is key with the Croasdaile Village Team in Durham, NC. Marketing Director, Carol Roycroft (carolr@umrh.org) and Sales Counselor, Lisa Kistler (lisak@umrh.org) achieved 6 sales for the month of April while adding 8 names to the wait list! Way to go Croasdaile!

 

Congratulations to Sagewood (Phoenix, AZ) Closing / Move-In Coordinator, Beth Mader (maderbeth@sagewoodlcs.com). Sagewood had 5 move-ins in March and 8 move-ins in April, and as of May 5,Beth has had 24 move-ins YTD! Beth is sizzling hot!

 

A high five (plus one) goes out to the StoneRidge team for lighting it up in April with 6 sales! Congratulations to Area Sales Director, Kathy Hamel (khamel@stoneridgerc.com); Residency Counselor, Dorothy Schrage (dschrage@stoneridgerc.com) and Marketing Assistant, Lois Schroeder (lschroeder@stoneridgerc.com). Spring is in full gear in Mystic, CT!

 

Congratulations to the team at Henry Ford Village in Dearborn, MI for the second month in a row of "double digit sales". The team consists of Sales Director, Sandy Kravitz (kravitzsandy@hfvillage.com); Marketing Assistant, Nerys Hernandez (hernandeznerys@hfvillage.com); Residency Counselors Elena Sophiea (sophieaelena@hfvillage.com), Nancy Roberts (robertsnancy@hfvillage.com), Jenifer McClendon (mcclendonjenifer@hfvillage.com) and Linda Seruga (serugalinda@hfvillage.com); Personal Move Consultant, Doreen Forbes (forbesdoreen@hfvillage.com) and Director of New Business Development, Adam Sterling (sterlingadam@hfvillage.com).  In March, this team had 12 sales, and April brought in 11 more. This brings the year to date sales to 39, in addition to welcoming 20 new residents to the community.  Congratulations Team HFV!!

 

Please congratulate Sedgebrook, located in Lincolnshire, IL for collecting 7 10% deposits in April. This is in addition to the 6 they collected in March!  This dedicated sales team of Director of Sales Erika Jackson (ejackson@sedgebrook.net); Lifestyle Counselors Christine Segin (csegin@sedgebrook.net) and Valerie Gostele (vgostele@sedgebrook.net); Sales and Marketing Assistant, Quimby Wysokinski (qwysokinski@sedgebrook.net) and Sales Associate / Move-In Coordinator, Dawn McCloud (dmccloud@sedgebrook.net) is using their sales strategy meetings to strategically think of ways to follow up with their hot prospects to ensure they not only meet, but exceed their sales goals. Great things continue to happen at Sedgebrook.

 

100% Sold in April

 

Longhorn Village - Austin, TX

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Welcome

 

A warm welcome goes out to Pamela Wenger (wengerpam@northoaks.net), Residency Counselor at North Oaks in Baltimore, MD. Pamela brings a great deal of sales experience to the North Oaks team and is ready to jump in to get the job done! Already in her first week, Pamela was working the phones to confirm event attendees for an event! We know that Pamela is going to be a great addition to North Oaks and will help to make 2012 the best year ever. Welcome to North Oaks and Life Care Services!

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Life Care Services

CRSA 

Please send questions or comments to Arliene Britt at: brittarliene@lifecareserviceslcs.com or 317.881.5145.

  zxv

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