|
|
|
Sales and Success Stories |
September 2011 |
|
Something to think about...
The people who get on in this world are the people
who get up and look for the circumstances they want, and, if they can't find them, make them.
|
|
|
|
|
|
|
Friendship Village Sunset Hills in Sunset Hills, MO knows how to keep the sales and move-ins rolling and September is no exception. For Marketing Director, Denise Rogers (rogersdenise@fvsunsethills.com) and Marketing Coordinator, Bobbie Liverar (liverarbobbie@fvsunsethills.com), September yielded 5 total sales and 6 total move-ins, placing them at 5 sales above goal for the year. In the last three months since the fiscal year began in July, they have achieved a total of 18 sales and 18 closings, averaging 6 of each per month. There is much to celebrate in Sunset Hills... compliments to you!
They are still going and it doesn't look like there is any stopping the United Methodist Village Team in Godfrey, IL. In September, this team had another solid month achieving 8 sales and 5 move-ins! These numbers place them at 20 sales or 160% above budget for the year. It is our pleasure to congratulate Director of Marketing, Carrie Dos Santos (cdossantos@umvgodfrey.org) and Residency Counselor, Georgia Best (gbest@umvgodfrey.org) for the exciting momentum and accomplishments that you have achieved together. We look forward to celebrating many more successes with you!
September was yet another strong month for the Westminster Manor team in Austin, TX. They obtained 6 total sales for the month (4 operational sales and 2 expansion sales), placing their total community occupancy at 99% sold in the current building and 97.3% in the Windsor expansion building. A huge congratulations to Director of Marketing, Heather Potts
(heather@wmanor.com) along with Residency Counselor, Allison Vanderford (allison@wmanor.com); Marketing Assistant, Megan Padden Hamilton (megan@wmanor.com) and Personalization & Event Coordinator, Jenny Brown (jennyb@wmanor.com) for working hard to not only meet, but exceed, your community goals. With four more months to go in this fiscal year, this team has already met their sales goals for the year and is currently 15 sales ahead of budget. Hats off to this great team!!! |
|
|
|
The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills. For more information about The Power of Five program, watch the session titled 'The Power of Five' available on LCS U.
HIGH F.I.V.E.S.
- AlmaVia of Camarillo - Camarillo, CA
- AlmaVia of San Rafael - San Rafael, CA
- Croasdaile Village - Durham, NC
- Danberry at Inverness - Hoover, AL
- Friendship Village Sunset Hills - Sunset Hills, MO
- Gambrill Gardens - Ellisville, MO
- Henry Ford Village - Dearborn, MI
- The Heritage at Brentwood - Brentwood, TN
- Longhorn Village - Austin, TX
- Peabody - North Manchester, IN
- The Residences at Thomas Circle - Washington, DC
- StoneRidge - Mystic, CT
- United Methodist Village - Godfrey, IL
- Westminster Manor - Austin, TX
- Sagewood - Phoenix, AZ
- May = 10 sales
- June = 6 sales
- August = 5 sales
5 + Closings this month
- AlmaVia of San Francisco - San Francisco, CA
- AlmaVia of Camarillo - Camarillo, CA
- AlmaVia of San Rafael - San Rafael, CA
- Casa de las Campanas - San Diego, CA
- Danberry at Inverness - Hoover, AL
- Friendship Village Sunset Hills - Sunset Hills, MO
- Gambrill Gardens - Ellisville, MO
- Henry Ford Village - Dearborn, MI
- La Costa Glen - Carlsbad, CA
- Marquette - Indianapolis, IN
- Morningside of Fullerton - Fullerton, CA
- Salem Lutheran Home - Oakland, CA
- Sierra Winds - Peoria, AZ
- StoneRidge - Mystic, CT
- United Methodist Village - Godfrey, IL
- University Village Thousand Oaks - Godfrey, IL
- Sagewood - Phoenix, AZ
With Meadow Ridge in Redding, CT celebrating 10 years, they are also experiencing fairly high attrition with permanent assignments to assisted living or the Health Center. In addition, 6 of the residents gave notice to move out for a variety of reasons. By focusing on residents' needs, the marketing and sales team made numerous (way more than 5!!!) phone calls to family members to set up meetings to talk through their decision. The MR Team was able to provide a few incentives and saved 3 residents from moving out of the community.
The Power of Five has resulted in making the team at The Assisi Health Care Center at Clare Oaks in Bartlett, IL keep top of mind sale productive activities as first priority so they are truly focused. Also, they have now started discussing 'Hots', current tour activity for the week and next steps with the ultimate goal of a move-in during their weekly marketing meetings.
The Friendship Village of Dublin in Dublin, OH team wanted to invest some energy in hosting 2 small events. The expected attendance was 5 prospects for each event. However, the topic chosen delivered 5 times the expected number, for a total of 50 guests for the 2 events.
To achieve 5 sales in September the marketing team at The Heritage at Brentwood in Brentwood, TN followed 5 sales skills they were taught: with a push from The Power of Five:
- Thorough discovery
- Using the CDA in the qualification process
- Strategic follow up to the next step
- Creating urgency with incentives
- Asking for the deposit!
Velocity: The team at Sandhill Cove in Palm City, FL continually assesses inventory and updates wait list members and leads on upcoming inventory in advance. This way, they can start preparing even before the inventory becomes available. This helped close Mr. and Mrs. Wright as psychologically, they were ready 6 weeks before the unit opened and had fewer objections at the time of offer.
Investment:: A couple, Mr. and Mrs. McCulloch, deposited on an apartment...though Mr. McCulloch seemed a bit apprehensive. Mrs. McCulloch is an artist and left the state for a photography trip the following week after placing the deposit. Sandhill Cove delivered dinner to Mr. McCulloch's home with the help of the Food and Beverage Department and Security to transport the meal. He was dazzled at the hospitality and learned very quickly how nice it is to experience restaurant-style dining. It really put the term "care-free lifestyle" in perspective".
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Welcomes
CedarlakeVillage, a 186 apartment independent living community, located in Plainfield, IL, has joined the Life Care Services managed community family! We are excited to welcome Executive Director, Sara Friel (cedarlakevillage@comcast.net); Marketing Director, Cheryl Ghassan; and Residency Counselor, Erica Lorenz to our team. These ladies bring the expertise, talent and enthusiasm to Cedarlake Village that is needed to meet sales and occupancy goals! We wish you much success and are so happy you are on our team!
Please welcome Residency Counselors Nancy Roberts (robertsnancy@hfvillage.com) and Elena Sophiea (sophieaelena@hfvillage.com) to Henry Ford Village in Dearborn, MI. We are so happy to have you on our sales team!
Welcome to Susan Sullins (ssullins@countrycrest.org) Marketing Director at Country Crest. Susan has lived in Oroville, CA, the hometown of Country Crest, for the last 20 years. She was a school teacher and most recently was an eye frame representative that traveled across Northern California. Susan has a very creative side to her that she has already shared with Country Crest. She is helping makeover the multi-purpose room on a thread of a budget. When you meet her, ask her about her yarn spinning & beading hobbies that she enjoys doing in her free time... when does she sleep!
We would like to extend a warm welcome to Karishma Prasad
(kprasad@eldercarealliance.org), Marketing Director, at AlmaVia of Union City (Union City, CA). Karishma joins Elder Care Alliance with a tremendous amount of experience in the tri-city area in addition to much success in turning around census challenged assisted living communities. She joins Susan Hughes(shughes@eldercarealliance.org) in leading AlmaVia into the future and penetrating this market with some outstanding new ideas. We look forward to the future success of this Dynamic Duo at AVUC!
A big welcome to Amy Wetzell (awetzell@eldercarealliance.org), Admissions Coordinator, at Mercy Retirement and Care Center in Oakland, CA. Amy has recently re-located to the San Francisco Bay Area from Nashville and "y'all" can't miss her with that Tennessee drawl. Amy has lots of experience with admissions in a skilled environment and an extensive background in music therapy. In addition, Amy has family residing at Mercy so it is a very special community to her. We are happy to have you a part of the Elder Care Alliance team, Amy!
|
100% Sold
The Leas at
Fountain View at
Friendship Village Sunset Hills |
100% Occupied
The Leas at
Canterbury-on-the-Lake
|
|
|
|
|
|
|
Other Good News
At Croasdaile Village in Durham, NC in the month of September, the team of Marketing Director, Carol Roycroft (carolr@umrh.org); Sales Counselor, Lisa Kistler (lkistler@umrh.org) and Marketing Assistant, Janice Seal (jseal@umrh.org) achieved 9 sales and added 7 names to the wait list.
WhiteStone: A Masonic and Eastern Star Community in Greensboro, NC received Long Term Living Magazine's 'Best in Class' award for a remodel/renovation project. Congratulations to the entire community and staff including Project Development Manager, Jason Jorgenson (jorgensonjason@lcsnet.com); Senior Design Manager, David Kane (kanedavid@lcsnet.com); Executive Director, Mark Kolada (koladamark@liveatwhitestone.org); Marketing Director, Lorri Yaskiwiecz (lyaskiewicz@liveatwhitestone.org); and Marketing Assistant, Katie Glodowski (kglodowski@liveatwhitestone.org).
Take a bow Judy... Residency Counselor, Judy Good (jgood@theheritageLCS.com) joined The Heritage at Brentwood in Brentwood, TN in February 2010. Judy has made 19 of the 26 sales year-to-date! During the month of September Judy made 5 sales, keeping Phase I at 92% sold and Phase II now at 65% sold. Indeed, a job well done! Judy attributes to her success: Time sensitive incentives, social events and workshops, effective advertising as well as managing her time to make sure she had allotted time for phone-outs and follow-up activity in a timely manner. Also important to Judy's success was the support given by Director of Marketing, Emily James (ejames@theheritageLCS.com) and Marketing Assistant, Lisa French (lfrench@theheritageLCS.com). To those of us who have experienced Judy's warm and friendly personality, caring nature and dedication with a high level of energy, her success is no surprise!
The Residences at Thomas Circle in Washington, DC have hit their stride and set the bar high for themselves with 5 sales in September! They are now taking deposits for the "Future Resident List", as there are only 2 available apartments. Congratulations to Marketing Director, Erin Armstrong (armstrongerin@thomascircle.com); Residency Counselor, Jennifer Browning (browningjennifer@thomascircle.com); and Director of Administrative Services, Karin Slenczka (slenczkakarin@thomascircle.com). Additionally, there are only 2 vacancies in assisted living. Congratulations also to Health Care Marketing Coordinator, Dominique Khan (khandominique@thomascircle.com). This marketing team also gets enthusiastic support from Executive Director, Angie Layfield (layfieldangie@thomascircle.com).
Congratulations to the team at Park Springs in Stone Mountain, GA including Senior Residency Counselors Anresa Davis (anresadavis@parksprngs.com), Sally Huston (sallyhutson@parksprngs.com), Julie Mitchell (juliemitchell@parksprngs.com), Mark Lenox (marklenox@parksprngs.com); Director of Interiors, Maricita Hughes (maricitahughes@parksprngs.com) and Marketing and Sales Office Manager, Vanessa McCall (vanessamccall@parksprngs.com) who all worked together to reserve 4 homes in September as well as close and move in 2 new members. Their hard work has also rolled over to October as they have already reserved 4 homes and had 1 closing/move-in during the first week. Keep up the hard work and let's close out 2011 strong.
Congratulations to the Mystic, CT StoneRidge team for an amazing September with 5 sales and 5 closings! The team of Area Sales Director, Kathy Hamel (khamel@stoneridgerc.com); Residency Counselor, Dorothy Schrage (dschrage@stoneridgerc.com) and Marketing Assistant, Lois Schroeder (lschroeder@stoneridgerc.com) are working hard, made it through hurricanes and power outages and still keep the sales and closings coming in.
Congratulations to Director of Marketing Tracy Jenish (tjenish@cotl.net) and Marketing Assistant, Tracey Anargyros (tanargyros@cotl.net) for the 3rd consecutive month of maintaining 100% sold status in The Leas at Canterbury-on-the- Lake located in Waterford, MI and for reaching 100% occupancy in September! Great work.
Congratulations to the sales team at Henry Ford Village in Dearborn, MI. Director of Sales, Sandy Kravitz (kravitzsandy@hfvillage.com); Marketing Assistant, Nerys Hernandez (hernandeznerys@hfvillage.com); Residency Counselor, Dave Leslie, (lesliedavid@hfvillage.com); Residency Counselor, Jenifer McClendon (mcclendonjenifer@hfvillage.com); Personal Move Consultant, Doreen Forbes, (forbesdoreen@hfvillage.com); and Director of New Business Development, Adam Sterling (sterlingadam@hfvillage.com) for 7 sales and 5 closings in September. Residency Counselor, Jenifer McClendon was personally responsible for 4 sales and 4 closings! She challenges herself to make 5 more home drops and phone-outs to ensure she has enough appointments to make her sales (she knows her DSPI!). Jenifer is sure to document her activity in C3 Leads! High Five Jenifer!!! Congratulations to the Admissions Team: Admissions Coordinator, Lisa Gillary (gillarylisa@hfvillage.com) and Community Outreach Coordinator, Kasia Roelant (roelantkasia@hfvillage.com) for reaching 100% occupancy in the Health and Rehabilitation Center! Good things are happening at HFV!
|
|
|
|
|
Please send questions or comments to Arliene Britt at: brittarliene@lifecareserviceslcs.com or 317.881.5145 |
|
|
