2012 LCS Sales Festival
In 2011, LCS introduced a new marketing and sales initiative: The Power of Five. Following the mantra what five more can do for you, this program puts focus on improving occupancy and thus, increasing both your success and the success of your community. The 2012 LCS Sales Festival will carry this message through 2012.
Join us for this special time of learning and sharing at the 2012 LCS Sales Festival. We will provide inspiring stories of success, share new techniques for achieving those accomplishments and recognize those who have contributed to their community's victories. Educational sessions will center around the F.I.V.E.S (Focus, Investment, Velocity, Energy, Skills) by providing tips and sharing examples of successful initiatives centered around The Power of Five used by LCS communities.
Early registration is open now! Visit LCS Connect using this link http://connect.lcsnet.com/CorpResourceTeams/sales_conf/Conf_overview07.htm to register for the conference, chose your breakout sessions, and make your hotel reservations. Information regarding ground transportation is also provided. Early registration is open through February 29, 2012.
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The marketing team at Galloway Ridge at Fearrington, located in Pittsboro, NC is deserving of a Top Performer award for December. The team consists of: Director of Marketing and Sales, Leslie Dyess (leslie@gallowayridge.com); Sales Counselors Caroline Werner (cwerner@gallowayridge.com) and Susie Pela (spela@gallowayridge.com); Sales and Marketing Assistant, Gail Jacks (gail@gallowayridge.com); and Move-In Coordinator, Ashley Craver (ashley@gallowayridge.com). Leslie attributes their success to several things - it really began in August, where they started to focus closely on their year-end goal by posting it on the wall surrounded by a string of cow lights. Each time someone got a sale the lights came on. Executive Director, Heather Rusnak (hrusnak@gallowayridge.com) also makes a special trip to the marketing office ringing a cow bell to congratulate each person for their sale. Top ten meetings were held weekly where the team helped to overcome objections and create solutions moving them through the sales process. Congratulations! Stand up and take a bow for your success!
Dallas Retirement Village in Dallas, OR is back on very familiar ground - 100% sold in the apartments and townhomes. Congratulations to Director of Sales and Marketing, Chad Riddle (criddle@drvhome.com); Director of Admissions and Marketing, Shellie Friesen-Berry(sfriesen-berry@drvhome.com); and Executive Director, David Parrett (dparrett@drvhome.com) for this year-end accomplishment. It is an accomplishment that is never taken for granted! Congratulations!
The United Methodist Village in Godfrey, IL has been on a roll since July of this year, pushing to finish the year strong in both Independent and Assisted Living. Well, they did just that! This amazing team comprised of Director of Marketing, Carrie Dos Santos (cdossantos@umvgodfrey.org) and Residency Counselor, Georgia Best (gbest@umvgodfrey.org) achieved 9 sales and 11 closings in December! What's even more exciting is that Carrie and Georgia increased their overall community occupancy percentage from 88% to 95% during the year, while blowing their sales goal out of the water...instead of reaching their goal of 44 sales; they obtained 31 more, for a total of 75 sales! Congratulations to this spectacular team and their amazing accomplishments in 2011! |
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The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills.
HIGH F.I.V.E.S.
5 + Sales for December 2011
Carillon Senior Lifecare Community - Lubbock, TX
Casa de las Campanas - San Diego, CA
Cypress Glen - Greenville, NC
Kingswood Senior Living Community - Kansas City, MO
Longhorn Village - Austin, TX
Marquette - Indianapolis, IN
Montereau in Warren Woods - Tulsa, OK
Morningside of Fullerton - Fullerton, CA
Pennybyrn at Maryfield - High Point, NC
Rolling Green Village - Greenville, SC
Sedgebrook - Lincolnshire, IL
United Methodist Village - Godfrey, IL
University Village Thousand Oaks - Thousand Oaks, CA
5+ Move-Ins for December 2011
Friendship Village Chesterfield - Chesterfield, MO
Gambrill Gardens - Ellisville, MO
Harrogate - Lakewood, NJ
Henry Ford Village - Dearborn, MI
Heritage Place - Fayetteville, NC
Kingswood Senior Living Community - Kansas City, MO
La Costa Glen - Carlsbad, CA
Longhorn Village - Austin, TX
Morningside of Fullerton - Fullerton, CA
Province Place of DePaul
Sedgebrook - Lincolnshire, IL
Town Club at Peachtree City - Peachtree City, GA
United Methodist Village - Godfrey, IL
Westminster Manor - Austin, TX
High Five to the entire Sedgebrook sales team in Lincolnshire, IL for the month of December! Velocity - 6 sales & 6 closings and talk about speed - 4 closed in 60 days or less! Focus - We are focusing on a new direction for the event program. Smaller events allowing for more personal contact with the customers.
With the holidays of December making it doubly difficult to connect with prospects, Friendship Village Dublin in Dublin, OH came up with "DOUBLE 5 at 5!" They made at least 10 calls each between 4:00 and 5:00 p.m. and BEAT their phone out goal!
The marketing team at Plantation Village in Wilmington, NC is using the Power of Five to focus on apartment inventory, especially making sure they are 5 move-in ready apartments. To help generate sales, we have discounted our apartment homes back to 2006 pricing for a limited time. An open house event is scheduled to promote and showcase the newly renovated and specially priced apartments.
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Other Good News
2011 was a rebuilding year for Harrogate in Lakewood, NJ. At the beginning of the year, Marketing and Sales Director, Kevin Fletcher (kfletcher@hgate.org) was new to the community, but he was already providing the leadership and sales management that would lead to a great year in sales and marketing. Anchored by veteran Life Care Consultant and top sales producer, Valerie Jacoby (jacoby@hgate.org) and joined by two new Life Care Consultants, Lizzie Dutka (EDutka@hgate.org) and Betty Zivelonghi (Bzivelonghi@hgate.org), Harrogate's team completely revitalized the sales and marketing efforts in impressive fashion. They ended 2011 with an amazing 7 closings in December!! Congratulations Kevin, Val, Lizzie and Betty (and the entire Harrogate team) on a great year.
Congratulations to Cypress Glen in Greenville, NC. Marketing Director, Donna Jacobs (djacobs@umrh.org) and Marketing Assistant, Allyson Gaskins (agaskins@umrh.org) achieved 5 sales in December. Way to focus on the Power of Five!
Talk about 2011 going out in a bang! The Greenville, SC team at Rolling Green Village consisting of Marketing Director, Ruth Wood (ruthw@rollinggreenvillage.org); Sales Counselor Leslie Baker (leslieb@rollonggreenvillage.org) and Marketing Assistant Dorothy Jenkins (dorothyj@rollinggreenvillage.org) achieved 7 sales in December.
Congratulations are in order to Heritage Place in Fayetteville, NC. Marketing Director, Pat Atwood (patwood@heritage-place.com) and Director of Community Relations, Kelli Flynn (kflynn@heritage-place.com) had 6 move-ins for December.
The team at Montereau in Warren Woods in Tulsa, OK must have been very good this past year because Santa brought them 9 sales in December. Congratulations go out to the team consisting of Marketing Director, Jamie Townsend (jtownsend@montereau.net); Retirement Counselors, Jane Carlson (jcarlson@montereau.net) andAndy Eckstein (aeckstein@montereau.net) and Marketing Assistant, Michele Irick (mirick@montereau.net) who were Santa's helpers ending the year at Montereau with 9 sales (7 for Phase 1 and 2 for Phase 2). This team was bringing in sales all through the holidays demonstrating their commitment to prospects and families. Montereau will open their new expansion wing in early 2012 and it looks GORGEOUS! Thanks, Montereau sales team, for all you do!
Five sales in December! Standing strong at Carillon Senior LifeCare Community in Lubbock, TX, the sales team of Residency Counselor, Cathy Webb (cwebb@caillonweb.com) and Residency Counselor, Lindsay Grannan (lgrannan@carillonweb.com) shared in a strong sales month. Congratulations and job well done!
The team at Friendship Village Chesterfield (MO) consisting of Marketing Director, Judy Moore (moorejudy@fvchesterfield.com) and Residency Counselor, Pat Govern (governpat@fvchesterfield.com) achieved 6 closings in December...not a bad way to end the year. Great job!
Gambrill Gardens in Ellisville, MO kept a solid pace throughout 2011, maintaining high occupancy and target sales numbers throughout the entire year. Congratulations to Director of Marketing and Sales, Linda Young (lyoung@gambrillgardens.com) for yet another solid month of 6 closings in December! Hats off to you!
The year isn't over until we end it with a bang! That's what the Kingswood Senior Living Community sales team in Kansas City, MO said when they finished up 2011 with 5 sales and 5 closings in December. What a great way to end the year! Congratulations to Director of Marketing, Debra Doll (dolld@kingswoodccrc.org); Residency Counselors Georjane Simmons (simmonsg@kingswoodccrc.org) and Maria Littleworth (littleworthm@kingswoodccrc.org) and Marketing Assistant, Kate Davison (davisonk@kingswoodccrc.org).
Admissions/Marketing Coordinator, Kristina Powers (KPowers@fvcolumbus.com) and Community Outreach Coordinator, Kelly Carpenter (kcarpenter@fvcolumbus.com) at Ridgewood Assisted Living of Friendship Village of Columbus in Columbus, OH are very proud of achieving 100% occupancy in December and maintaining it well into January. Congrats to a great team effort!
Please join us in congratulating the newest members to the Life Care Services Senior Housing Marketing and Sales team, Sedgebrook, located in Lincolnshire, IL for a PHENOMANAL way to end 2011. This dynamic sales team of Lifestyle Counselors Christine Segin (csegin@sedgebrook.net) and Valerie Gostele (vgostele@sedgebrook.net); Sales Associate/Event Coordinator, Quimby Wysokinski (qwysokinski@sedgebrook.net) and Sales Associate/Move-In Coordinator, Dawn McCloud (dmccloud@sedgebrook.net) worked together to ensure they had a strong close to 2011. Collectively this team brought in 5 sales and 6 Closings in December. Special congratulations to Christine Segin, Sedgebrook's newest sales team member, for getting her first sale! Great things are going to happen at Sedgebrook in 2012...just wait and see! Life Care Services is thrilled to be a part of your sales and marketing team.
Congratulations to the sales team at Henry Ford Village in Dearborn, MI for bringing 2011 to a close with 7 closings. This team consists of Sales Director, Sandy Kravitz (kravitzsandy@hfvillage.com); Marketing Assistant, Nerys Hernandez (hernandeznerys@hfvillage.com); Residency Counselors Elena Sophiea (sophieaelena@hfvillage.com), Nancy Roberts (robertsnancy@hfvillage.com), Jenifer McClendon (mcclendonjenifer@hfvillage.com) and Linda Seruga (serugalinda@hfvillage.com); and Personal Move Consultant, Doreen Forbes (forbesdoreen@hfvillage.com) and Director of New Business Development, Adam Sterling (sterlingadam@hfvillage.com). A big shout out to Nancy Roberts and Elena Sophiea, the newest team members, for each achieving their first sales in December since joining the HFV sales team! Congratulations ladies! This sales team is on fire and is going to set 2012 a blazing!
Pennybyrn at Maryfield located in High Point, NC had an incredible December. Marketing Leader, Jeanne LaRoe (jlaroe@pbmccrc.com); Retirement Counselor, Shannon Norman (snorman@pbmccrc.com); Outreach Coordinator, Pamela Olsen (polsen@pbmccrc.com) and Marketing Assistant/Move In Coordinator, MaryAnne Carter (mcarter@pbmccrc.com) must have been on the "good" list for Christmas because they got just what they wished, 6 sales! Okay, ...it really took a lot of hard work and commitment too. They worked with each Lead, always closing to the next step. It also helped that a group of apartments were identified with special pricing to sweeten the deal. A well-deserved congratulations goes to them for 6 sales in December.
Congratulations to the fantastic team at Marquette in Indianapolis, IN! Marketing Director, Sara Green (greensara@marquetterc.org); Residency Counselor, Brandi Shrader (shraderbrandi@marquetterc.org); Marketing Coordinator, Stephanie Scotten (scottenstephanie@marquetterc.org) and AL Marketing Director, Kate Webster (websterkate@marquetterc.org) had 7 sales and 4 closings in December. Marquette finished their 2011 Fiscal Year 11 sales above goal. With an annual budget of 47 sales, the team collectively had 58 sales. Sara is fond of saying "It's Show Time" and they sure put on a spectacular one in 2011. A huge thank you ladies for your dedication, persistence and creativity!
Longhorn Village in Austin, TX has almost done the impossible. They have exceeded their year-end budgeted sales (56) and occupancy (172) goals. The team has been pushing hard all year to make their budget each quarter and their work has paid off - not only each quarter, but also year-end. Their efforts have brought them to one above the budgeted occupancy (173) and five above the budgeted sales (51) goals. This team achieved this by working their leads, and now, they are sailing into the new year smiling and ahead. Congratulations to Sales and Marketing Director, Jennifer Slayton (jslayton@longhornvillage.com); Sales Counselors Ron Macha (rmacha@longhornvillage.com) and Chase Burris (cburris@longhornvillage.com) and Sales Assistant/Move-In Coordinator, Kelly Trevino (ktrevino@longhornvillage.com).
Towne Club at Peachtree City in Peachtree City, GA started 2011 at 5 sales behind budget. They did not let this discourage them and each month they were on budget. At the end of the year, they made up those 5 sales and hit their budgeted numbers. This team has kept the Power of Five front and center with each sales meeting and as a visual reminder to themselves each day. This team is commended for not only meeting budgeted occupancy but coming from behind with that magical number, 5. Sales and Marketing Director, Nathalie Faulkner (nathalie@towneclubpeachtreecity.com); Sales Counselor, Nan Lester (nan@towneclubpeachtreecity.com) and Move-In Coordinator, Terri Autry (terri@towneclubpeachtreecity.com) make a great team. Way to go!
Danberry at Inverness in Hoover, AL reached a significant milestone by achieving their budgeted sales and occupancy. This community is in a highly competitive area and is in a price war on incentives that has made the travel to the final number a hard trek. The team focused on the prospect and the phone-outs and the results show. The team consists of Sales and Marketing Director, Lori Krueger (lori@danberryatinverness.com); Outreach Coordinator, Sue Ruffing (sue@danberryatinverness.com); Sales Counselor, Lindsey Granberry (Lindsey@danberryatinverness.com) and Move-In Coordinator, Chandy Bishop (chandy@danberryatinverness.com). |
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 100% Sold in December
Fountain View at Friendship Village Sunset Hills - Sunset Hills, MO Dallas Retirement Village - Dallas, OR |
100% Occupied in December
Fountain View at Friendship Village Sunset Hills - Sunset Hills, MO |
Welcomes
A warm welcome to Director of Marketing and Business Development, Dan Rexford (rexforddaniel@northoaks.net) at North Oaks in Baltimore, MD, Dan brings significant experience in marketing and business development from within the senior living industry and outside of our business. He will help to develop new community relationships to help show off all that North Oaks has to offer. Cindy Wolf (wolfcindy@northoaks.net) will focus as the Director of Sales. Dan and Cindy will be a powerful combination to contend with in 2012!
Ardenwoods in Arden, NC welcomes Kristen King (kingkristen@ardenwoodslcs.com) as the new Marketing Director. Kristen has tremendous experience in sales leadership roles in multiple types of senior living. Kristen has already made her first sale and is ready to fill the house in 2012! We welcome Kristen and look forward to all the contributions she will make for Ardenwoods this year and in the future.
Please join us in welcoming Linda Seruga (serugalinda@hfvillage.com) to our Senior Housing Sales and Marketing team! Linda is a new Residency Counselor at Henry Ford Village in Dearborn, MI. Linda comes to Henry Ford Village with successful senior housing sales experience and is a great addition to the sales team! We are excited to have you on our team Linda!
Chris Dwyer (CDwyer@lutheranlifecommunities.org) joined The Arlington of Naples (Naples, FL) on December 1st as the Sales Manager. Chris brings many years' experience in the Senior Housing Industry and is excited to be working with everyone at The Arlington and with Lutheran Life Communities. Welcome Chris!
Nothing like getting totally immersed when you start a new job like Bethany Buller (marketingreception@uvto.com) did at University Village Thousand Oaks (Thousand Oaks, CA) when she joined the team as Marketing Assistant. A big 8 sales in a month! Welcome Bethany!
Welcome to MaryAnn Snyder (msnyder@cottagegroveplace.com), Sales Coordinator at Cottage Grove Place in Cedar Rapids, IA. MaryAnn comes to Cottage Grove Place with many years of sales experience and we can't wait to see her in action.
East Ridge Retirement Village in Miami, FL welcomes the new Director of Marketing, Stephanie Rees (srees@eastridgerc.com). Stephanie brings with her a highly successful track record of CCRC sales experience, and we are delighted to have her join us to work her sales magic at East Ridge. Welcome aboard Stephanie!
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