Sales and Success Stories

October 2012

SASS MAsthead 4

In This Issue
Top Performers
High F.I.V.E.S.
More Good News
100% Sold
Quick Links
SASS Archives
Welcome
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TOP PERFORMERS

 

Please join us in congratulating the Friendship Village of Dublin (Dublin, OH) sales team Marketing Director, Steve Love (stevel@fvdublin.org); Residency Counselors AJ O'Connor (alyssao@fvdublin.org) and Erin Holsinger (erinh@fvdublin.org) for 5 sales during the month of September. A special shout out goes to Erin, who was responsible for all 5 sales, including a Villa sale for FVD's new expansion project. Nice work Erin and team FV Dublin! YaY!!

 

Congratulations to team North Oaks (Baltimore, MD) for their second top performer award of 2012! The team consisting of Marketing Director, Cindy Wolf (wolfcindy@northoaks.net); Residency Counselors Vicki Kahn (kahnvicki@northoaks.net) and Pamela Wegner (wegnerpam@northoaks.net) and Marketing Assistant, Lisa Adams (adamslisa@northoaks.net) have been on fire this year! At the end of September, North Oaks is meeting or beating all sales and occupancy goals! While it's been a busy, dusty and loud year with all of the renovations, we congratulate you for a job well done!

 

Green Country Village in Bartlesville, OK has succeeded in exceeding budgeted numbers in Independent Living, Assisted Living and Memory Care Assisted Living. High fives to Marketing Director, Edith Frances (francisedith@greencountryvillage.com); Executive Director, Mike Pelzer (pelzermike@lcsnet.com) and the rest of the staff for the success they have accomplished in 2012. Edith has increased occupancy 8.2% since the beginning of the year. Even though she has exceeded her 2012 goals, she's not satisfied with where she is at. We can't wait to see what Edith has in store for the last quarter.

 

The Power of FIVE is ALIVE at Harrogate in Lakewood, NJ as this impressive Marketing and Sales team had 5 sales and 5 closings in September! Additionally, they have also booked their 30th sale of the year -- matching the total sales results in 2011! This team just keeps getting better and better! Congratulations to Lifecare Consultants Valerie Jacoby (Jacoby@hgate.org) and Betty Zivelonghi (BZivelinghi@hgate.org); Marketing Coordinator, Jodie Medhaug (jmedhaug@hgate.org) and Marketing and Sales Director, Kevin Fletcher (kfletcher@hgate.org). 

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The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills. 


HIGH F.I.V.E.S.

 

 

The Heritage at Brentwood team (Brentwood, TN) turned in 5 sales in August with a total of 9 sales for Q3. Marketing Director, Emily James (ejames@theheritagelcs.com); Residency Counselor, Judy Good (jgood@theheritagelcs.com) and Marketing Assistant, Lisa French (lfrench@theheritagelcs.com) are the Power of Five Team along with their Executive Director, Jon Tagatz (jtagatz@theheritagelcs.com) and Administrator, Dahlen Jordan (djordan@theheritagelcs.com) .

  

Executive Director, John Sims (john.sims@springharborccrc.org) reports that Spring Harbor in Columbus, GA invested in a new resident referral program of Good Friends Make Great Neighbors to kick off their fiscal year. The resident rally was a success with 25 residents attending and the marketing office receiving 5 referrals! Congratulations to the team of Marketing Director, Juanita Thomas (Juanita.thomas@springharborccrc.org) and Sales Consultant, Giovanna Gonzalez (Giovanna.gonzales@springharborccrc.org).

  

Green Hills Retirement Community in Ames, IA hosted an open house on their new expansion. They gained a few new leads and interest from old leads. Congratulations to the team of Marketing Director, Linda Lang (lindalang@greenhillsrc.com) and Executive Director, Rod Copple (copple@lcsnet.com).

  

It's all about the Power of Five at Croasdaile Village in Durham, NC. Marketing Director, Carol Roycroft (carolr@umrh.org); Sr. Residency Counselor, Lisa Kistler (lisa@umrh.org) and Marketing Assistant, Sheila Dukes (sheilad@umrh.org) had 5 closings.

  

High Five to Rolling Green Village in Greenville, SC. Marketing Director, Ruth Wood (ruthw@rollinggreenvillage.com); Residency Counselor, Emily Walker (emilyw@rollinggreenvillage.com) and Marketing Assistant, Dorothy Jenkins (dorothyj@rollinggreenvillage.com) achieved 5 sales to go along with their 6 closings! Way to go RGV!

  

Teamwork is the name of the game at Park Springs in Stone Mountain, GA. The "all hands on deck" team of Director of Sales and Marketing, Kevin Isakson (kisakson@parksprings.com); Director of Sales, Cindy Homer-Baron (chomerbaron@parksprings.com); Sr. Residency Counselor, Anresa Davis (adavis@parksprings.com); Sr. Residency Counselor, Julie Mitchell (jmitchell@parksprings.com); Residency Counselor, Sally Hutson (shutson@parksprings.com); Vintage Home Program Director, Brian Thomas (bthomas@parksprings.com) and Marketing Assistant/Move-in Coordinator, Maricita Hughes (mhughes@parksprings.com) achieved 5 sales for the month of September.

 

5 + Sales Missed for August 2012  

The Heritage at Brentwood - Brentwood, TN   

 

5 + Sales for September 2012 

Cedars of Chapel Hill - Chapel Hill, NC

Danberry at Inverness - Hoover, AL

Friendship Village Chesterfield - Chesterfield, MO

Friendship Village Columbus - Columbus, OH

Friendship Village Dublin - Dublin, OH

Friendship Village Kalamazoo - Kalamazoo, MI

Friendship Village Sunset Hills - Sunset Hills, MO

Harrogate - Lakewood, NJ

Henry Ford Village - Dearborn, MI

La Costa Glen - Carlsbad, CA

Marquette - Indianapolis, IN

Morningside of Fullerton - Fullerton, CA

Park Springs - Stone Mountain, GA

Peabody - North Manchester, IN

Rolling Green Village - Greenville, SC

Stoneridge Creek - Pleasanton, CA

University Village Thousand Oaks - Thousand Oaks, CA

 

5+ Move-Ins Missed for August 2012 
Village of Germantown - Germantown, TN
 
5+ Move-Ins for September 2012 

Croasdaile Village - Durham, NC

Danberry at Inverness - Hoover, AL

Friendship Village Tempe - Tempe, AZ

Harrogate - Lakewood, NJ

Henry Ford Village - Dearborn, MI

The Heritage of Green Hills - Redding, PA

La Costa Glen - Carlsbad, CA

Longhorn Village - Austin, TX

Monarch Landing - Naperville, IL

Morningside of Fullerton - Fullerton, CA

Pennybyrn at Maryfield - High Point, NC

Rolling Green Village - Greenville, SC

Sagewood - Phoenix, AX

StoneRidge - Mystic, CA

Wyndemere - Wheaton, IL

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More Good News

 

Oops.....Not Recognized in August

The Village of Germantown in Germantown, TN had a great month in August with 5 move-ins! The dedication of Director of Sales, Pam Leet (pleet@village-germantown.com); Sales Representative, Megan Collins (mcollins@village-germantown.com) and Sales Coordinator, Diana Ramirez (dramirez@village-germantown.com) has really made The Village of Germantown a great success! 

 

September

Congratulations to the Wheaton, IL Wyndemere team of Marketing Director, Judy Miltner (miltnerjudy@wyndemerelcs.com); Residency Counselor, Beneta Usechek (usechekbeneta@wyndemerelcs.com); Marketing Assistant, Ellen Rossi (rossiellen@wyndemerelcs.com) and Move-In Coordinator, Adriana Rogalin (rogalinadriana@wyndemerelcs.com) for a big September. The team generated 5 closings which helped Wyndemere meet a very important occupancy covenant! Great job to the Chicago dream team!

 

Congratulations to Elizabeth Proffitt (EProffitt@heritagegh.com) at The Heritage of Green Hills in Reading, PA on her promotion from Retirement Specialist to Marketing and Sales Director. Elizabeth has consistently been the top sales producer at The Heritage, and she is now eagerly and skillfully leading her team to realize the same sales success that she has consistently delivered. Elizabeth wasted no time in proving her chops in this new role as she led The Heritage of Green Hills team to accomplish an extremely important occupancy goal in September. Thank you, Elizabeth, for everything you do! You have A LOT to be proud of.

 

Congratulations to the marketing and sales team of The Heritage of Green Hills, in Reading, PA for booking 6 closings in September! Marketing Coordinator, Laura Zartman (LZartman@heritagegh.com); Retirement Specialist, Matt Petrauskas (MPetrauskas@heritagegh.com) and Marketing and Sales Director, Elizabeth Proffitt (EProffitt@heritagegh.com) showed tremendous heart and determination to make September a banner month for closings. These stellar results meant that The Heritage surpassed their third quarter occupancy covenant AND built some tremendous momentum for many more great sales accomplishments to come in fourth quarter. This is a team of ROCK STARS! 

 

Good things are happening at East Ridge at Cutler Bay in Miami, FL. As the housing market and economic conditions in that area slowly improve, this team is capitalizing on the pent up demand that exists in their marketplace. Under the expert leadership of Sales Director, Rick Drew (RDrew@eastridgeatcutlerbay.com); this team is operating as a well-oiled sales machine. Daily Hot Board meetings, unwavering commitment to the sales process, and intensely focused lead follow up are translating into truly exciting results at East Ridge. Special thanks to veteran Residency Counselor, Iris Baker (IBaker@eastridgeatcutlerbay.com) for toughing it out with East Ridge through the most challenging times over the past few years. Iris, you are a trooper! Thank you and congratulations to the rest of the East Ridge marketing and sales team, Marketing Coordinator, Jenny Inigo (jinigo@eastridgeatcutlerbay.com); Residency Counselors Pedro Chacon (pchacon@eastridgeatcutlerbay.com) and Norris Petty (npetty@eastridgeatcutlerbay.com); and Sales Director, Rick Drew. Your talents, hard work and dedication are truly appreciated!

 

Special thanks goes to Blakehurst's (Towson, MD) Marketing Director, Elizabeth O'Connor (eoconnor@blakehurst.com) for going the extra mile by taking on a special SMART project by traveling weekly to Trillium Woods in Plymouth, MN to help train new staff and support the team as they prepared for an important groundbreaking event. Thanks also to Trillium Woods Executive Director, Rob Perry (rperry@blakehurst.com) for his support of this important project.

 

The Power of Five became twice the success when StoneRidge (Mystic, CT) closed on 6 residences and added 4 more sales in September. Thanks to the perseverance of the team led by Area Sales Director, Kathy Hamel (hamel@lcsnet.com); Residency Counselor, Dorothy Schrage (dschrage@stoneridgerc.com) and Marketing Assistant, Lois Schroeder (lschroeder@stoneridgerc.com) brought the total number of September successes to ten!

 

On June 30, we celebrated that The Clare, located in Chicago, IL, joined the Life Care Services family! Since then, the sales team of  Marketing and Sales Director, Erin Miller (emiller@theclare.com); Sales Counselors Cindy Joss (cjoss@theclare.com), Kevin Wollam (kwoolam@theclare.com) and Keith Oldoni (koldoni@theclare.com); Admissions/ Move-in Coordinator, Whitney Magley (wmagley@theclare.com); Sales and Marketing Assistant, Shirley Wharton (swharton@heclare.com) and Community Outreach Coordinator, Nancy Duerr (nduerr@theclare.com)  has collected 13 deposits and welcomed 4 residents to the community. This team is well on their way to meet their 2012 sales goals! Congratulations on knocking it out of the park these last few months! We are excited to have you on our team, and look forward to occupancy continuing to rise...53 stories!

 

Another fantastic month for the Monarch Landing (Naperville, IL) Marketing and Sales team lead by Sales Director, Kristin Drees (kdrees@monarchlanding.net); Residency Counselor, Melissa DiGiovanni (mdigiovanni@monarchlanding.net); Personal Moving Consultant/Sales Associate, Brenda Weaver (bweaver@monarchlanding.net) and Marketing and Sales Assistant, Kimmy Giudice (kgiudice@monarchlanding.net)! As a result of a significant investment in prospecting activity and a committed focus, occupancy increased by 5 and reached an all-time high! In addition to increasing their occupancy, 4 deposits were secured! A huge "congratulation" goes to Melissa DiGiovanni for collecting her first...second...AND third deposit all this month since joining the Monarch Landing team! You are on FIRE, Melissa, and we are all so very happy for you! A big "Yahootie" to Team Monarch Landing!

 

For the 3rd month this fiscal year, Henry Ford Village in Dearborn, MI has brought in "double digit sales". Sales Director, Sandy Kravitz (kravitzsandy@hfvillage.com); Marketing Assistant, Nerys Hernandez (hernandeznerys@hfvillage.com); Residency Counselors Elena Sophiea (sophieaelena@hfvillage.com), Nancy Roberts (robertsnancy@hfvillage.com) and Jenifer McClendon (mcclendonjenifer@hfvillage.com); Personal Move Consultant, Doreen Forbes (forbesdoreen@hfvillage.com) and Director of New Business Development, Adam Sterling (sterlingadam@hfvilalge.com) secured 11 deposits and welcomed 5 new residents to their community. Congratulations Team HFV!!

 

A standing ovation please for the Admissions Team at Radford Green at Sedgebrook (Lincolnshire, IL) for increasing their occupancy in skilled nursing, specifically the Medicare census. As a result, they have now opened their 3rd floor for a dedicated rehab center! Be proud of your accomplishments ladies! We are really thrilled to see the hard work paying off for the team - Administrator, Denise Dale (ddale@sedgebrook.net); Admissions Coordinator, Michelle Bernstein (mbernstein@sedgebrook.net) and Nurse Liaison, Jessica Schnoor (jschnoor@sedgebrook.net) Congratulations ladies.

 

Congratulations to the Phoenix, AZ Sagewood team of Marketing Director, Ellen Devine (devineellen@sagewoodlcs.com); Residency Counselors Jackie Brandt (brandtjacqueline@sagewoodlcs.com), Deborah Isley (isleydeborah@sagewoodlcs.com) and Nancy Schnurr (schnurrnancy@sagewoodlcs.com); Closing and Move-In Coordinator, Beth Mader (maderbeth@sagewoodlcs.com) and Marketing Assistant, Angela Turner (turnerangela@sagewoodlcs.com) for 21 sales in Q2, 9 of which were in June. Sagewood also had an outstanding month in September with 7 move-ins. 

 

The team at Peabody Retirement Community in North Manchester, IN had another great month with 5 AL sales. Congratulations to Marketing Director, Sue Roesner (RoesnerSue.Roesner@PeabodyRC.org); Residency Counselor, Angie Woolard  (Angela.woolard@PeabodyRC.org) and Marketing Assistant, Leona Campbell (Leona.Campbell@PeabodyRC.org). Your continued forward-thinking is fantastic!

 

The sales team of Friendship Village Kalamazoo (Kalamazoo, MI) Marketing Director, Christa Quandt (quandtc@fvknet.com); Residency Counselor, Thomas Eller (ellert@fvknet.com) and Marketing Assistant/Move-In Coordinator, Madeleine Socia (sociam@fvknet.com) had7 sales in September. Fantastic work team! You should be so proud of yourselves!!  

 

Congratulations to the Columbus, OH sales team at Friendship Village Columbus.  Marketing Director, Dawn Ruppel (druppel@fvcolumbus.com); Residency Counselor, Neil Edelson (Nedelson@fvcolumbus.com); Residency Counselor, Erin Mihalik (emihalik@fvcolumbus.com) and Marketing Assistant, Pat Boehm (pboehm@fvcolumbus.com) for a fabulous September. The team finished up with 5 sales. Thanks for all your hard work and dedication, it is so appreciated.

 

Congratulations Marquette team! Marketing Director, Sara Green (greensara@marquetterc.org); Residency Counselor, Brandi Shrader (shraderbrandi@marquetterc.org); Marketing Coordinator, Kate Webster (websterkate@marquetterc.org) and AL Marketing Coordinator, Denise McMillan (mcmilliandenise@marquetterc.org) had another fantastic month with 7 sales. We appreciate your awesome efforts! 

 

Friendship Village Sunset Hills in Sunset Hills, MO started their priority sales program at the end of July for their new expansion, and in just a little over 2 months, have obtained 27 priority sales (and counting). The energetic expansion team of Residency Counselors Mary Darlin (darlinmary@friendshipvillagestl.com) and Larrie Zabel (zabellarrie@friendshipvillagestl.com) are new to the FVSH family, but have learned very quickly and are diligently and effectively working to build interest and gain priority sales for this exciting new chapter at the community. Mary and Larrie are also supported by their Residency Director, Denise Rogers (rogersdenise@friendshipvillagestl.com); Residency Assistant, Angie Italiano (Italianoangie@friendshipvillagestl.com); Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com) and Executive Director, Richard Money (moneyrichard@friendshipvillagestl.com). Congratulations for a great start!

 

Congratulations to Residency Director, Judy Moore (moorejudy@fvchesterfield.com); Residency Counselor, Pat Govern (governpat@friendshipvillagestl.com); Residency Assistant, John Marino (marinojohn@friendshipvillagestl.com) and Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com) at Friendship Village Chesterfield in Chesterfield, MO for an incredible sales start for their new expansion. The team has almost reached the half-way mark with 13 sales attained out of a total of 30. This positive energy is above and beyond their daily attrition sales and prospecting activities for their community. Thank you for your incredible focus and drive to continue success on both fronts! High-Five!

 

What a month for the team at Pennybyrn at Maryfield in Highpoint, NC! The team ended their fiscal year with a bang! 3 sales and 8 closings! The team really invested in reaching their covenant goal for sold and occupied but that wasn't good enough. They focused their energy and EXCEEDED the goal! Congratulations and great job to Marketing Director, Jean LaRoe (jlaroe@pbmccrc.org); Residency Counselor, Shannon Norman (snorman@pbmccrc.com); Marketing Assistant, Mary Ann Carter (mcarter@pbmccrc.com) and Outreach Coordinator, Pamela Olson (polson@pbmccrc.com). Great job ladies!!

 

A big High Five goes out to The Cypress of Raleigh in Raleigh, NC. The sales and marketing team finished the month of September at 100% sold and 99.5% occupied! Sales Counselors Edie Deck (edie@thecypressofraleigh.com) and Evelyn Hughes (evelyn@thecypressofraleigh.com) and Marketing Director, Caroline Plummer (cplummer@thecypressofraleigh.com) along with Marketing Assistant, Wanda Ohle (wanda@thecypressofraleigh.com) credit this milestone to hard work and belief in the value of their community!

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100% Sold in September

Cypress of Raleigh - Raleigh, NC

 

University Village Thousand Oaks - Thousand Oaks, CA

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Welcome

  

A BIG welcome to Sales Consultant, Giovanna Gonzales (giovanna.gonzales@springharborccrc.org) at Spring Harbor in Columbus, GA. Giovanna joined the sales team at the end of September and is excited to become part of the Spring Harbor team and to be working in such a great industry! 

 

The Gardens of Germantown a freestanding AL/Memory Care community in Germantown, TN joined the LCS/CRSA family in September. Executive Director, Kathy Garbus (kgarbus@gardensofgermantown.com) and Marketing Director, Lisa Bobal (lbobal@gardensofgermantown.com) bring with them years of experience and knowledge of the industry. Please welcome them to the LCS/CRSA family!

 

A BIG WELCOME BACK to Sales Counselor, Whitney Miller (wmiller@gallowayridge.com) at Galloway Ridge in Pittsboro NC. Whitney was out for a time but has been able to recover and get back into the swing of things. Whitney was greatly missed by staff, residents and leads!!! Can't wait to see what she does her first month back!

 

The good news from Harrogate (Lakewood, NJ) keeps coming... We are pleased to welcome Harrogate's newest Lifecare Consultant, David O'Brien (DOBrien@hgate.org). David's warm personality and extensive background in consultative relationship based sales will serve him well as he settles into his role in Senior Housing Sales at Harrogate. Welcome David, and GO TEAM HARROGATE!

 

East Ridge at Cutler Bay, in Miami, FL welcomes a new Retirement Specialist, Norris Petty III (NPetty@eastridgeatcutlerbay.com) to their marketing and sales team. Norris' professional sales background, good humor and outgoing personality will translate into his highly anticipated sales success at East Ridge. Welcome, Norris!

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Life Care Services

CRSA 

Please send questions or comments to Arliene Britt at: brittarliene@lifecareserviceslcs.com or 317.881.5145.

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