Sales and Success Stories

August 2012

SASS MAsthead 4

In This Issue
Top Performers
High F.I.V.E.S.
Other Good News
100% Occupied
100% Occupied
Quick Links
SASS Archives
Welcome
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TOP PERFORMERS

 

Congratulations to the Blakehurst team in Towson, MD for achieving a top performer award for July. The team of Marketing Director, Elizabeth O'Connor (eoconnor@blakehurst.com); Marketing Assistant, Meg Castlelitto (mcastlelitto@blakehurst.com) and Executive Director, Rob Perry (rperry@blakehurst.com) have been busy in 2012. Elizabeth made 7 sales in July on her own. Besides an amazing month, the Blakehurst dream team has achieved 20 sales, 18 closings and, as of the end of July, Blakehurst is 99.3% sold! Congratulations to the entire Blakehurst team for this remarkable achievement!

 

Special congratulations go out to the Casa de las Campanas sales team in San Diego, CA for ending the fiscal year this month totaling 50 closings! This is the best year Casa has had in over a decade! This sales team worked hard to exceed their goal of 38 closings....and went 12 over that! Great job to Marketing Director, Marge Pronovost (pronovost@casadlc.com) and Residency Counselors Caryn Outwater (outwater@casadlc.com) and Monique Neal (neal@casadlc.com)! They are simply the best!

 

Residency Director, Denise Rogers (rogersdenise@friendshipvillagestl.com); Residency Assistant,  Angie Italiano (Italianoangie@friendshipvillagestl.com) and Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com) at Friendship Village Sunset Hills in Sunset Hills, MO had an outstanding month in June, securing 4 sales and 5 closings, bringing their overall sold percentage to just over 97%. This team not only met their annual budgeted goal for sales (52 sales attained), but also exceeded their annual budgeted closing goal by 5 (53 closings attained)...showcasing the power of what 5 more can do with the Power of Five!  Congratulations on a spectacular year and we look forward to celebrating more successes with you in FY13!

 

John Knox Village East in Higginsville, MO had a record-breaking month for their community, with a total of 4 sales and 2 closings in July...leading the community to be on target with their budgeted goals for the year! Marketing Director, Tammy Bishop (tammybishop@johnknoxvillageeast.com) was able to accomplish this extraordinary success through the support from her Executive Director, Sue Fowler (fowlersue@lcsnet.com) and the power of working with adult children. Tammy knows that it is powerful to gain the positive influence and include adult children whenever possible, which lead her to shorter sales gestation periods and all 4 sales July. Tammy also knows that gaining a sale sometimes needs a spark of unique creativity while going extra mile...and that's what Tammy did to gain her last sale of the month. When the prospective resident said they needed a little time to think about the decision, Tammy respected a small window of time before following-up to schedule a breakfast visit at McDonald's over the weekend, where she met with the entire family, overcame their remaining concerns and ultimately received the deposit check. This 4th sale would not exist without the persistence, drive and relationships Tammy built with the adult children. Congratulations Tammy for a remarkable month, as well as your dedication to John Knox Village East! You truly are a Top Performer!

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The Power of Five is an initiative to call attention to those practices that will make a difference in creating a positive impact on community occupancy. This section of SASS recognizes that accomplishment with High F.I.V.E.S.: Focus. Investment. Velocity. Energy. Sales Skills. 


HIGH F.I.V.E.S.

 

5 + Sales for July 2012 

The Arlington of Naples - Naples, FL

Blakehurst - Towson, MD

Casa de las Campanas - San Diego, C A

Cedarlake Village - Plainfield, IL

Fountain View Assisted Living at Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Kalamazoo - Kalamazoo, MI

Friendship Village Tempe - Tempe, AZ

Green Country Village - Bartlesville, OK

Henry Ford Village - Dearborn, MI

The Heritage at Brentwood - Brentwood, TN

Heritage Place - Fayetteville, NC

Mercy Ridge - Timonium, MD

Morningside of Fullerton - Fullerton, CA

Plantation Village - Wilmington, NC

Rolling Green Village - Greenville, SC

Rolling Meadows - Wichita Falls, TX

Stoneridge Creek - Pleasanton, CA

Towne Club at Peachtree City - Peachtree City, GA

University Village Thousand Oaks - Thousand Oaks, CA

Village at Germantown - Germantown, TN

Vista Grande Villa - Jackson, MI

Westminster - Austin, TX

Westminster Village Terre Haute - Terre Haute, IN

 

5+ Move-Ins for July 2012

Danberry at Inverness - Hoover, AL

The Forum at Rancho San Antonio - Cupertino, CA

Fountain View Assisted Living at Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Sunset Hills - Sunset Hills, MO

Friendship Village Tempe - Tempe, AZ

Greenwood Village South - Greenwood, IN

La Costa Glen - Carlsbad, CA

Marquette - Indianapolis, IN

Monarch Landing - Naperville, IL

Morningside of Fullerton - Fullerton, CA

Peabody Retirement Community - North Manchester, IN

Towne Club at Peachtree City - Peachtree City, GA

United Methodist Village - Godfrey, IL

Westminster - Austin, TX

WhiteStone: A Masonic and Eastern Star Community - Greensboro, NC

 

Through a combination of all aspects of the Power of Five, the sales team at Baywood Court (Castro Valley, CA) converted 5 prospects to wait list status and 4 wait list people to closed buyers in Independent Living, continuing our trend of over 98% occupancy in both Independent and Assisted Living.

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Other Good News

 

The Heritage at Brentwood sales team in Brentwood, TN had a very hot July with 5 sales. Excellent team work has brought this community a significant achievement in sales. Utilizing their full scope of sales tools from incentives, to Moving Station, to Elder Life Financial bridge loans, the team has coordinated a symphony of responsive assistance to motivate and assist their clients through the sales process. Congratulations to the team consisting of Marketing Director, Emily James (ejames@theheritagelcs.com); Residency Counselor, Judy Good (jgood@theheritagelcs.com); Marketing Assistant/Move-In Coordinator, Lisa French (lfrench@theheritagelcs.com) and Executive Director, Jon Tagatz (jtagatz@theheritagelcs.com).  

 

There's BIG news to share at Friendship Village Chesterfield and Friendship Village Sunset Hills in St. Louis, Missouri. These sister communities are embarking upon the first phase of an exciting expansion on both campuses, with the start of priority sales for Friendship Village Sunset Hills and the start of expansion sales for Friendship Village Chesterfield in July. It is with great enthusiasm and confidence that we cheer both of these fabulous teams onto success in selling these expansions: FVC Residency Director, Judy Moore (moorejudy@friendshipvillagestl.com); FVSH Residency Director,  Denise Rogers (rogersdenise@friendshipvillagestl.com); FVC Residency Counselor, Pat Govern (governpat@friendshipvillagestl.com); FVSH Residency Counselor, Mary Darlin (darlinmary@friendshipvillagestl.com); FVSH Residency Counselor, Larrie Zabel (zabellarrie@friendshipvillagestl.com); FVC Residency Assistant, John Marino (marinojohn@friendshipvillagestl.com); FVSH Residency Assistant,  Angie Italiano (Italianoangie@friendshipvillagestl.com) and FVSTL Marketing Director, Joanna Jones-Raymond (jonesraymondjoanna@friendshipvillagestl.com).

 

8 is great! That's what we're celebrating at United Methodist Village in Godfrey, IL. Marketing Director, Carrie Dos Santos (cdossantos@umvgodfrey.org) and Residency Counselor, Georgia Henke (ghenke@umvgodfrey.org) wanted to boost their assisted living occupancy, and worked together to implement new strategies, leading to 8 closings in July! Congratulations!

 

Fountain View Assisted Living at Friendship Village Sunset Hills in Sunset Hills, MO obtained 5 sales and 5 closings in July...bringing the community to 95% occupied and 97% sold. Compliments go to Marketing Coordinator, Erin Rogers (rogerserin@friendshipvillagestl.com) for her continued successes month after month in effectively managing the community and maintaining high occupancy levels. Congratulations!

 

The Power of Five is certainly working at Cedarlake Village in Plainfield, IL. The Cedarlake sales team had their first month of 5 sales! Congratulations go out to Marketing Director, Cheryl Ghassan (ghassancheryl@cedarlakevillage.com) who is on a roll with her sales at CLV. Also congratulations to Residency Counselor, Beth Hertz (hertzbeth@cedarlakevillage.com) for achieving her second sale in July - looking forward to many more to come! Great job team!

 

Congratulations to the sales team of Marketing Director, Kristy Krueger (kkrueger@vgvilla.com) and Marketing Assistant, Amy Stephens (astephens@vgvilla.com) at Vista Grande Villa in Jackson, MI for a great month of July, producing 6 sales. Fantastic effort team VGV!! Thank you for your continued focus and energy. Your efforts are much appreciated.

 

Congratulations to the sales team of Friendship Village Kalamazoo (Kalamazoo, MI), Marketing Director, Christa Quandt (quandtc@fvknet.com); Residency Counselor, Thomas Eller (ellert@fvknet.com) and Marketing Assistant/Move-In Coordinator, Madeleine Socia (sociam@fvknet.com) for a fantastic month. The team had another 6 sales! More great teamwork at Kalamazoo! Thanks for all your hard work.

 

Congratulations to the team of Marketing Director, Tim McCurdy (timm@inmasonichome.org) and Marketing/Sales Assistant, Sheri Russell (sherir@inmasonichome.org) at the Indiana Masonic Home in Franklin, IN for a great month of July. The team had 3 IL sales and 1 AL sale. Thanks for all your focus and energy - it is much appreciated.

 

Another great month at Westminster Village Terre Haute (Terre Haute, IN)! Congrats to Marketing Director, PJ Whitney (pjwhitney@westminstervillagein.com) and Marketing Assistant/Move in Coordinator, Karen Camerer (kcamerer@westminstervillagein.com). July produced 3 IL sales, 2 AL sales and 4 closings for this hardworking team of two. Nicely done ladies!

 

Congratulations to Marketing Director, Karen Eickman (keichman@gvsnet.com) and Residency Counselor, Michele Laing (mlaing@gvsnet.com) at Greenwood Village South in Greenwood, IN for producing 5 closings in July. Nice work, ladies! Job well done!!

 

Congratulations to Marketing Director, Sue Roesner (sue.roesner@PeabodyRC.org); Residency Counselor, Angie Woolard  (angela.woolard@PeabodyRC.org) and Marketing Assistant, Leona Campbell (leona.campbell@PeabodyRC.org) at Peabody Retirement Community in North Manchester, IN for another great month by scheduling  5 closings. Great work, Team Peabody!

 

Congratulations for a great month at Marquette in Indianapolis, IN! Marketing Director, Sara Green (greensara@marquetterc.org); Residency Counselor, Brandi Shrader (shraderbrandi@marquetterc.org); Marketing Coordinator, Kate Webster (websterkate@marquetterc.org) and AL Marketing Coordinator, Denise McMillan (mcmillandenise@marquetterc.org) had 6closings in July.

 

Congratulations to Director of Marketing, Joann Honea (jhonea@rmeadows.com) at Rolling Meadows in Wichita Falls, TX with 5 sales in July! Joann didn't let the 100+ temperatures or the start of renovation stop her from having a great month. Joann is embracing the power of discovery and using that powerful information to make her leads feel right at home. Way to go, Joann!

 

Morningside of Fullerton in Fullerton, CA is proud to announce the promotion of Sandy Soske (SoskeS@msfpv.com) to Move-In/Marketing Coordinator. Sandy has been a great asset to the marketing team in her primary role as Marketing Coordinator and has demonstrated her strong ability to manage the move-in process. She consistently exercises a strong commitment to future and current resident satisfaction which makes this new role a natural fit. We are confident she will excel in her new position and very happy to have her on the front line of the move-in team!

 

Can it get any hotter in Tempe, AZ where Friendship Village Tempe made10 sales and added 5 move-ins? Congratulations to Marketing Director, Susie Vosdoganes (vosdoganessusan@fvtaz.com); Marketing Representatives Jan Gruebmeyer (gruebmeyerjan@fvtaz.com), Leslie Dytko (dytkoleslie@fvtaz.com) and Cindy Ward (wardcindy@fvtaz.com); Community Relations and Outreach Coordinator, Pam Williams (williamspam@fvtaz.com); Move-In Coordinator, Karen Burke (burkekaren@fvtaz.com) and Marketing Assistant, Mimi Stegner (stegnermimi@fvtaz.com).

 

Bartlesville, OK has experienced its hottest July since the dust bowl. And how did that effect Marketing Director, Edith Francis (francisedith@greencountryvillage.com)? She only had 10 contracts in a month! She had 5 for IL, 2 for AL and 3 for Memory Care! Edith is as hot as the temperature has been in Bartlesville. Congratulations to Edith and the staff at Green Country Village for a fabulously hot July.

 

Congratulations to Marketing Director, Ruth Wood (ruthw@rollinggreenvillage.com); Residency Counselor, Emily Walker (emilyw@rollinggreenvillage.com) and Marketing Assistant, Dorothy Jenkins (dorothyj@rollinggreenvillage.com) from Rolling Green Village in Greenville, SC. Together this sales team achieved 7 sales in the month of July!

 

How do you celebrate your community's 100 year anniversary? With 16 closings in 1 month! Marketing Director, Lorri Yaskiewicz (lyaskiewicz@liveatwhitestone.org); Residency Counselor, Susan Brewer (sbrewer@liveatwhitestone.org) and Marketing Assistant/Move-in Coordinator, Katie Glodowski (kglodowski@liveatwhitestone.org) from WhiteStone: A Masonic and Eastern Star Community (Greensboro, NC) are laying the grounds for another 100 years of success. Way to go, team!

 

Consistency is the name of the game at Heritage Place in Fayetteville, NC. Marketing Director, Pat Atwood (patwood@heritage-place.com) and Director of Community Relations, Kelli Flynn (kflynn@heritage-place.com) achieved 5 sales for the month of July.

 

Congratulations to Marketing Coordinator, Christel Hoy (hoychristel@lcsnet.com) at Province Place of Maryview in Portsmouth, VA, as she achieved 100% occupancy for the month of July. Christel is dedicated to helping families make the best decision for their loved ones and making sure that Maryview is the answer for them. And, looking forward - Christel is well on her way to repeating July's success into August. Christel gets wonderful support from her Administrator, Joanne Chupik (chupikjoanne@lcsnet.com).

 

Marketing Coordinator, Sarah Moulton (moultonsarah@lcsnet.com) at Province Place DePaul in Norfolk, VA, has achieved 100% occupancy. Congratulations, Sarah. Sarah never misses an outreach opportunity and focuses on getting the professional referral network to come and see Province Place. Stay tuned as Sarah will most likely repeat this success in August. Sarah gets great support from Administrator, David Dybel (dybeldavid@lcsnet.com).  

 

100% Sold in July

 

Province Place DePaul - Norfolk, VA

Province Place of Maryview - Portsmouth, VA

University Village Thousand Oaks, Thousand Oaks, CA

 

100% Occupied in June
  

Province Place DePaul - Norfolk, VA

Province Place of Maryview - Portsmouth, VA

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Welcome

  

The Heritage of Green Hills in Reading, PA welcomes Retirement Specialist, Matt Petrauskas (mpetrauskas@heritagegh.com) to the team. Matt began his new position on July 9. This is his first position in senior living, but he comes from a strong sales and marketing background. Matt has settled in quickly and is already making sales calls, has scheduled sales appointments, participated in his first marketing event, completed his first sales presentation and has just been on the job for two weeks! In his spare time Matt enjoys running and chasing after his two-year-old son!

 

We would like to welcome Sheri Russell (sherir@inmasonichome.org) to the role of Marketing/Sales Assistant. She joins Marketing Director, Tim McCurdy (timm@inmasonichome.org) at the Indiana Masonic Home in Franklin, IN and will be a great addition to the team. Welcome, Sheri!

 

Please give a warm welcome to Dawn Boyles (dboyles@westminstervillagein.com) who joins the team at Westminster Village Terre Haute in Terre Haute, IN as their Admissions Coordinator. Wishing you much success, Dawn.

 

A warm welcome to Eric Heinzer (eheinzer@fvcolumbus.com) who joins the team at Friendship Village Columbus in Columbus, IN as Admissions Coordinator. Eric comes to the community with extensive health care experience and many referral sources. Welcome, Eric!

 

Welcome aboardtwo new team members to the Park Springs sales team in Stone Mountain, GA. Cindy Homer-Baron (chomerbaron@parksprings.com) has been appointed Director of Sales and Susan Jaunsen (sjaunsen@parksprings.com) is the new Sales Coordinator. "It is fortuitous for Park Springs to find not one but two dedicated sales professionals to complement the talents of our long-term sales force," remarks Kevin Isakson, Director of Sales & Marketing for Isakson Senior Living.

 

There's a new Residency Counselor in town!  Residency Counselor, Megan Hamilton (Megan@wmanor.com) may not be new to Westminster in Austin, TX, but she's new to the dynamic and award-winning sales team. Megan was recently promoted from her role as Marketing Assistant, desiring to advance her career with an interest in sales. Congratulations on this exciting promotion and we look forward to celebrating successes with you.

 

A warm welcome to Residency Assistant, John Marino (marinojohn@friendshipvillagestl.com) at Friendship Village Chesterfield in Chesterfield, MO. John joins the team with a wealth of experience, including creative talents in videography...which have already been utilized in the marketing efforts. John has already shown that he is comfortable with the residents and is excited to help wherever he can to best support the team. Welcome aboard, John!

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Please send questions or comments to Arliene Britt at: brittarliene@lifecareserviceslcs.com or 317.881.5145.

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