Enjoy this issue of my newsletter.
October 7, 2009
Mark Rauch's Tenant Rep Times                                                  
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
Artistically   Creatively   Passionately                                            
           Downtown Los Angeles Cityscape Sunset  

   Please call or email me to schedule a time to discuss office space goals for 2009.

" Whenever I hear, "It can't be done," I know I'm close to Success."   Michael Flatley
In This Issue  
 
COMMON LEASING MISTAKES
 
ANNOUNCEMENT   
 
THIS WEEKS RESOURCE 
 
INTERESTING BUSINESS BRIEF 
 
FREQUENTLY ASKED QUESTIONS
 
ARCHIVED NEWSLETTERS

Announcement 

Would you like your company to be profiled in my newsletter which currently has an audience of over 3,000 professionals and is continually growing?
 
In addition to being profiled, your company name, address, phone number and website will become a part of my "Million Dollar Rolodex" of my most recommended professionals.
 
It is one of my biggest desires to consistantly add value to my clients and potential clients. 
 
This Weeks Resource 
What is Scribd?
 
Scribd is a type of a social networking website that allows you to publish all kinds of documents and images to the web. It's great for people who have something to share with the world but don't have a website, technical skills or the patience to publish things in the traditional way. Here's how it works... 
 
Share your documents with Scribd.
 
Creating a membership on Scribd is free and uploading your own works is easy. After you create an account you are given four different options for uploading your document. You can type in the url of a page that is already published on an existing website (as long as you have the rights to it), upload it directly from your hard drive, copy and paste your text, or if you have a number of works, use the desktop upload tool to publish multiple files at once. Scribd is not only a creative outlet for the general public, but it is also a valuable resource for business owners, webmasters, students, teachers, researchers and politicians. You can find information at Scribd on a wide variety of topics, including business, health, hobbies, humor, law, medicine, pets, religion, science, technology and travel. Scribd claims to have over 17 billion words in their library, five times more than Wikipedia.  www.scribd.com

Interesting Business Brief 
Newcastle, RREEF Close 39,000 SF at Douglas Park-
GlobeSt.com October 5, 2009
 
LONG BEACH, CA-San Francisco-based Newcastle Partners Inc. and RREEF have closed two sales and two leases totaling 39,000 square feet at Douglas Park, a former Boeing aircraft manufacturing site now planned as a 261-acre business park. Newcastle and RREEF are developing 54.5 acres of land at the site, which is on Lakewood Boulevard immediately adjacent to Long Beach Airport. In the two sales, Felahy & Associates, a trial law firm serving both Los Angeles and Orange counties, bought 4000 Cover St., an 8,875-square-foot low-rise office building, while Living Opportunities Management Co., a residential management company, bought 3787 Worsham Ave., a 7,622 low-rise office building.  In the two leases, Overland, Pacific & Cutler Inc. signed a 10-year deal for 12,593 square feet at 3750 Schaufele Ave. and Interface Security Systems Holdings Inc. signed a 5.5-year lease for 9,240 square feet of space at 3750 Schaufele Ave. Overland Pacific is a firm providing professional services for clients with projects involving land and right of way issues.  Security Systems, provides electronic-security services.  Newcastle Partners and Rreef recently completed construction of the office portion of phase one of Douglas Park. The office portion totals 168,000 square feet and includes nine buildings ranging from 12,000 square feet to 40,000 square feet that are available for sale or lease. Jackson Smith, partner with Newcastle Partners, says that the new space is proving popular for corporate headquarter locations. "Companies are locating here from Orange County and Downtown Long Beach to gain more immediate access to the 405 and subsequently access to their customers who are located throughout Southern California," Smith says. The two-phased, 54.5-acre portion of Douglas Park that Newcastle Partners and RREEF are developing is valued at an estimated $350 million upon final build-out. Phases one and two will total approximately one million square feet in a master-planned, mixed-use business environment. The class A buildings will be LEED-certified. As planned, Douglas Park will ultimately include approximately four million square feet of commercial space including office, industrial, retail and hotels along with 9.9 acres of parks.
 
Frequently Asked Questions
Question: Mark, We have already started looking at alternative locations, and have begun talking with our current landlord about the possibility of extending our lease. Is it too late to use the services of a Tenant Representation firm?  
 
Answer:
No, it is not too late. All tenants have the right to professional real estate representation. In fact, many of our clients have retained our services after spending some time in the real estate market trying to handle their real estate requirements without the assistance of professionals. In utilizing the services of a Tenant Rep, you will benefit by saving time and money, as trained professionals handle all your real estate requirements

Archived
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
 
Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
License # 01019455
 
Common Leasing Mistakes.
Presented By Mark D. Rauch
 
TENANT PERFORMS THE BUILD-OUT
It may be better to have the Landlord perform actual build-out work, so that unexpected problems or delays will be the Landlord's cost.   When it is appropriate for the Tenant to perform the build-out, have the lease provide for an extension if delays are encountered which are not the fault of the Tenant, and extra Landlord monetary contribution if unexpected repairs are required (termites, code violations, etc.). 
 
NO LIMIT ON PERSONAL GUARANTY
Many times it is possible for the Personal Guaranty to expire "x" months after lease commencement, or provide a specific dollar amount of guaranty. Sometimes it is possible to have the guaranty amount diminish in equal annual installments over the lease term or a portion of the lease term.  
 
LIMIT ON FUTURE FLEXIBILITY / COMPANY GROWTH
How fast is the company going to grow? Will it be necessary to downsize or expand? How likely is a new partner or merger?  These situations, and more, indicate the Tenant's need for as much flexibility as possible. Tenants should work with experienced professionals to insert language into the lease which will allow a cancellation or modification of the lease under certain circumstances.
 
LIMIT ON FUTURE FLEXIBILITY / PRODUCT GROWTH
Will the company want to carry a new product line or install a new technology? Will a neighboring Tenant vacate (or move-in) which impacts the business? Tenants should be cautious with their "Use Clause" since these clauses can be very specific as to what goods and services the Tenant will provide, and may prevent a Tenant from offering a very lucrative product or service in the future which has not yet been invented! 
 
CHOOSING THE WRONG LOCATION  / TURNING MARKET
Tenants who do not know the local market may locate into a declining area, making it impossible to hire and retain the highest quality employees.
 
CHOOSING THE WRONG LOCATION / PENNY WISE AND POUND FOOLISH
Retail tenants who choose locations in un-anchored properties to obtain lower rental rates. Traffic and subsequent sales volumes are dismal, and tenants fight a losing battle.
 
HAMSTRUNG BY YESTERDAY'S TECHNOLOGY
The office building is not set up with the newest in telecommunications and data cabling, such that Tenant cannot benefit from today's technology. Business is lost to competitors which can offer better service to clients.

TAKE TOO MUCH SPACE
Tenant did not use their own space planner and leased offices which were too large or had an inefficient floor plan.
 
SPACE WAS MEASURED INCORRECTLY
Tenant did not verify the Landlord's dimensions and figures and paid rent on "phantom" space.
 
UNNECESSARY SECURITY DEPOSIT  
Landlord asks for Security Deposit as standard procedure, but should not require one depending upon Tenant creditworthiness and/or build-out requirements.
 
NARROW SEARCH
Tenant limits its geographic area of interest too severely, and does not complete adequate market education resulting in lost opportunities.
 
HOLD-OVER PENALTY IS TOO HIGH
Standard hold-over penalties in first draft lease agreements are typically far higher than necessary.
 
NOT REVIEWING THE LEASE OFTEN ENOUGH
Tenants miss notification dates, resulting in automatic renewals, loss of option period, or other penalties.
 
POOR DESIGN
Tenant made poor choices during interior design stage because of focus on "least initial cost" instead of "lifetime operating costs". Many times upgraded lighting, windows, insulation, etc. can make very dramatic improvements in employee productivity, operating costs, and business security. Your professional should be able to discuss the latest in facility design, materials and technology.
 
POOR PLANNING
Natural catastrophe occurs and electric power is lost for an extended period of time. Tenant is out of business, and loosing clients at a rapid rate. Proper planning and/or design can eliminate potential business disasters. 
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
License # 01019455 
Travers Logo
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959