July 21, 2009
Mark Rauch's Tenant Rep Times
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
Artistically   Creatively   Passionately
           Downtown Los Angeles Cityscape Sunset  
Call or email me to discuss the databank I use to track every office building and office space in Southern California and the various reports that will be provided to help you make an informed and educated decisiion .
            I am careful not to confuse excellence with perfection.  Execellence,
              I can reach for; perfection is G-D's business.        Michael J. Fox
In This Issue  
 
8 VARIETIES OF DECEPTION LANDLORD BROKERS GIVE TENANTS
 
ANNOUNCEMENT   
 
THIS WEEKS RESOURCE
 
POSITIVE MARKET BRIEF 
 
FREQUENTLY ASKED QUESTIONS
 
ARCHIVED NEWSLETTERS
 
Announcement
 

Would you like your company to be profiled in my newsletter which currently has an audience of over 3,000 professionals and is continually growing?
 
In addition to being profiled, your company name, address, phone number and website will become a part of my "Million Dollar Rolodex" of my most recommended professionals.
 
It is one of my biggest desires to consistantly add value to my clients and potential clients. 
 
This Weeks Resource 
Elance
The best place in the world to find cheap help with virtual assistants, letter writing, copywriting, database work, transcribing, ghost-writing, editing, graphic design, web design and you name it is Elance. These are all the people who refuse to learn how to market themselves effectively so they sell their services for a "dime on the dollar". It may be a bit confusing to first open and approve and account with them and then post your first request for bid. But once you get started you'll see how easy it is to get dozens of people who are eager to do your "dirty work" for you to bid on your projects.
www.elance.com 
 
Positive News Brief
Reuters-July 21st 2009-Abbreviated Version
 
Federal Reserve Chairman Ben Bernanke on Tuesday said the outlook for the long-suffering U.S. economy was improving but that supportive policies would be needed for some time to prevent rising unemployment from undercutting recovery. Delivering the Fed's semiannual report on the economy to Congress, Bernanke also sought to dispel concerns the central bank's aggressive monetary easing could end up fueling inflation, saying he was confident the central bank could pull back its extraordinary stimulus when the time was right."  Better conditions in financial markets have been accompanied by some improvement in economic prospects," Bernanke told the House of Representatives Financial Services Committee. "Despite these positive signs, the rate of job loss remains high."  While signs of stabilization in housing and household
spending have emerged, unemployment was likely to remain uncomfortably high into 2011 and could sap fragile consumer confidence, he warned.
"The (Fed) believes that a highly accommodative stance of monetary policy will be appropriate for an extended period," Bernanke said.
The Fed chief's sober assessment of a sluggish recovery weighed on stocks and gave safe-have bonds a boost. The blue-chip Dow Jones industrial average gave up initial gains to trade lower, while prices for government debt rose and the U.S. dollar extended losses against the yen.
 
Frequently Asked Questions
  
Question: Mark, What is the difference between "rentable" square footage and "usable" square footage?
 
Answer: "Rentable" square footage is the amount of square footage on which you pay rent. "Useable" square footage is the actual amount of square feet in your suite. Rentable square footage includes a Load Factor, which is the tenant's pro rata share of the Common Area. If 20% of an office building is Common Area (for example, elevator, hallways, and restrooms), then the rentable square footage includes a 20% Load Factor. In this example, the "rentable" square footage of 10,000 square feet actually has a "usable" (the actual size) square footage of 8,000 square feet. The extra 2,000 square feet for which the tenant is paying rent is that tenant's pro rata share of the Common Areas. 
 
Archived Newsletters
May 4th 2009 Newsletter Premier Issue
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
 
Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
License # 01019455
 
8 Varieties of Deception Landlord Brokers Give Tenants
By Mark D. Rauch  
You shouldn't be surprised to find that the advice landlord brokers are accustomed to offer doesn't serve your interests.  Here are the 8 varieties of deception you're likely to hear from a dedicated landlord broker:      
 
1.  "We can get you the best deal because we know the market."
 
Bad leases are signed not because a tenant  misses a great space but because the  leases are poorly negotiated.  All brokers have access to available space.  Landlords and their brokers let everybody know about availabilities directly, through frequent mailings, as well as through real estate databases which brokers subscribe to.  Leases go wrong because costs soar higher than bargained for, because the leases didn't stipulate adequate performance standards for a landlord's performance in such areas as heating, ventilating, air conditioning, electricity and other services, because leases restricted a company's flexibility, imposed costs beyond those bargained for, and many other reasons - every one of which arise from the way the lease was negotiated.  A badly negotiated lease often turns a "great space" into a bad deal. 
 
2.  "We can get you a great deal because we have a relationship with the landlord." 
If your company has the creditworthiness which suggests you can meet your lease obligations, then any landlord would love to have you as a tenant.  The suggestion that you need some kind of "in" to do a deal is ridiculous.  Landlords need the paying tenants.  A Tenant Rep will represent your interests - not the interests of some landlord with whom they have a relationship or hope to build one.  This is because many leases offer blatantly anti-tenant terms, some buildings have a high level of tenant dissatisfaction, some landlords routinely violate lease terms, and there are landlords whose financial troubles could impair their ability to perform as provided in a lease.  When a broker entices you with claims of a special relationship with the landlord, you must ask whether such a relationship is consistent with an obligation to represent you.  Will such a broker be free to offer full disclosure of all costs in a proposed lease?  How about management practices that will affect you?  Will a landlord broker be able to negotiate forcefully on your behalf if this means opposing a landlord from whom they hope to gain lucrative agency business?  Of course, you want lease negotiations that are conducted amicably.  This means insisting upon a professional approach, not trying to buy goodwill. 
 
3.  "We can provide great service because we have a lot of branch offices." 
One doesn't need branch offices to identify spaces in another city, because landlords list their availabilities through brokerage networks and databases.  Landlords want everybody know about what they have, so they can start getting revenue as quickly as possible.  If branch offices are serving landlords, then they face a serious conflict of interest in their ability to protect you.  After all, every landlord is a current client or a prospective client, and aggressively protecting tenants jeopardizes lucrative landlord business.  The key to signing a good lease is having good site analysis, good lease analysis, good lease negotiation and good follow-up.  These depend on the calibre of the Tenant Representative, not the location of their offices. 
 
4.  "Don't rock the boat and upset the landlord."
Landlord brokers often advise tenants not to negotiate aggressively, not to demand that landlords comply with lease terms and, once a lease is signed, not to insist on the rights provided in the tenant's lease.  Some tenants seem to be afraid a hostile landlord might become more difficult to deal with.  Yet in our experience, landlords respect tenants who know their rights and pursue their interests in a business-like way.  While it's true a tenant often needs a landlord's cooperation, it's also true a landlord needs a tenant to help pay the mortgage, and it's generally cheaper to keep a current tenant satisfied than to incur the cost and possibly lost income resulting from a dissatisfied tenant moving out. 
 
5.  "Hurry up and get the deal done."
More than anything else, landlord brokers push tenants to get a deal done.  These brokers will tell tenants that if they don't quickly commit to a space, somebody else will take it. Such pressure is especially intense in a "hot" market favoring landlords.   Hurrying into a deal risks neglecting comprehensive due diligence, overlooking costly drawbacks in a building, failing to properly analyze the risks and total costs of a landlord's draft lease - and signing up for a transaction which can become a serious liability to your company. 
 
6.  "Since you're such a big tenant, you have very few alternatives."  
Some of the worst leases have been signed by big companies probably because top executives felt they had to be in a particular building.  While it's true the number of large spaces in a particular area are limited at any point in time, this definitely doesn't mean big tenants must accept whatever terms landlords care to offer.  Getting a good deal, however, means big tenants must gain every possible bargaining advantage.  Tenants must have a representative serving tenants exclusively - and not the interests of landlords.  It's critically important for a large space user to start the site search early.  A million square foot tenant should start at least five years before lease expiration.  Starting early means you'll be able to see more spaces and include options that require building from scratch as well as different options for leasing vs. owning.  There are almost always more alternatives for large space users than you might imagine, including existing buildings in the same area that can be repositioned, buildings in a different area once considered off limits, and build-to-suits.  By developing viable alternatives, objectively analyzed in detail, you will understand your true costs and trade-offs.  Only with this background can you know if a premium is being demanded for the solution you prefer, and whether it is a premium you think is worth paying.  Equally important, all this means you'll be able to pursue preliminary negotiations, and if they don't lead to satisfactory terms, you'll have time to walk away and begin negotiations elsewhere. 
 
7.  "The landlord's draft lease is boilerplate, standard terms."
 
So-called "Standard terms" invariably mean pro-landlord terms because leases are drafted by landlords which are naturally protecting their interests.  You wouldn't expect them to do otherwise.  "Standard terms" often includes tenant budget destroyers like operating expense loopholes, mark-ups, vague landlord performance standards and no audit rights.  Don't be pressured into accepting "standard terms."  A lease negotiation should be driven by your business objectives, not by a landlord's desire to avoid risk (and pass it on to tenants like you).    Your business needs must be translated into lease terms to be secured during negotiations.
 
8.  "Just focus on rent and workletter. " Let the landlord's lawyer take care of the fine print.
 
Many corporate executives imagine they've locked in their biggest costs by shaking hands on these two terms.  However, the rest of the lease is loaded with costs.  There significant non-rent costs in a typical lease, many hidden, and it's contrary to the interests of landlord brokers to identify these costs - or do anything else that might jeopardize a deal.  Landlord lawyers don't provide complete protection for tenants because they aren't trained to analyze, nor have hands-on experience with, business issues which are responsible for so many excessive lease costs.  Landlord lawyers don't claim to know how desirable or undesirable a landlord draft lease is from the standpoint of the current real estate market.  They aren't experts on the economics of building operating systems.  They aren't expected to know how various ways of charging for electricity will affect costs.  They don't audit landlord billings, so they don't see whether particular landlords honor or evade lease terms - and what must be done about it.  Landlord lawyers typically review a lease without ever visiting the building, and many problems are missed because a lease didn't address certain things which must be seen to be appreciated - or avoided, as the case may be.  It is imperative to have a Tenant focused lawyer on your team. 
 
Overall, the most common reason tenants seem to take bad advice from landlord brokers is that they're impressed by the big deals such brokers have done.  But as talking points, big deals are meaningless unless they're good deals for tenants.  The fact is that a substantial number of leases have serious problems, even though these leases were reviewed by competent lawyers.  It's shocking to see how many leases have inadequate performance standards.
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
License # 01019455 
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550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959