June 4, 2009
Mark Rauch's Tenant Rep Times
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
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Success in business requires training and discipline and hard work.  But if you're not frightened by these things, the opportunities are just as great today as they ever were.                                                                        
                                                                                           David Rockefeller
In This Issue  
 

4 STEPS TO LOCATING AN APPROPRIATE FACILITY AND NEGOTIATING A GREAT TRANSACTION
 
9 WAYS TO FOCUS ON PROSPERITY 
 
ANNOUNCEMENT   
 
THIS WEEKS RESOURCE
 
POSITIVE MARKET BRIEF 
 
FREQUENTLY ASKED QUESTIONS
 
ARCHIVED NEWSLETTERS
 
Announcement
I'd really enjoy hearing from you - let's sit down for a cup of coffee or at the very least talk by phone for a few minutes.  I'm interested to hear your thoughts and happy to share my thoughts and experiences with you.  It's my goal to provide you with preeminent Tenant Representation services! 
 
This Weeks Resource 
Here's a little secret for you, if you ever find yourself unable to access your emails due to a technology blip or even human error, don't panic - below is a great resource to use in a pinch:
www.mail2web.com
Just enter your e-mail address and password and you'll be able to access your e- mail. It's amazing how e-mail-dependent we've become!

Positive News Brief
From Economic Good News:
 
Market reacts to continuing good signs: The stock market rose today based on several signs: The Institute for Supply Management indexes show a slowing in the contraction in the manufacturing sector indicating that the downsizing is coming to a close. In addition, the Commerce Department reported that personal spending fell at only .1 percent in April while personal income climbed .5%, primarily due to increases in unemployment insurance benefits and Social Security payments.

Several sectors of the economy are now experiencing or are expecting increased demand. For example, Alcoa, Inc. is receiving increased interest in lightweight metals and is concerned that they will not be ready to fill orders due to low inventory levels.  
 
Frequently Asked Questions  
Question:  Mark, if I really want to stay in my current location, why should I hire you?
 
Answer: The biggest mistake that tenants can make is not developing alternatives to their first choice. Once a landlord believes that a current tenant is planning to renew, immediately the tenant loses his negotiating leverage and the landlord is in control. We often hear "I don't want to move" or "It will cost too much to move" both of which are deadly statements if you want to renegotiate your lease. Every tenant must develop a plan "B", "C", and maybe even "D", the next best alternatives. This will allow you to enter the lease renewal negotiation in a position of power.  My services will ensure that your landlord is aware of the options you have in the market without creating an adversarial relationship. We will make you aware of deadlines and provide you with the negotiating leverage you need to achieve the best economics and business terms.  It has been my experience that many times a Tenant will find a space they prefer to their current space and will ultimately relocate.
  

Archived Newsletters   
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
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Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
 
4 Steps To Locating An Appropriate Facility And Negotiating A Great Transaction
By Mark D. Rauch 
 
One of the major annual expenses to most company's almost always includes the cost to lease or purchase an appropriate facility.  Like any major decision, leasing or purchasing commercial real estate should be thoroughly contemplated.  In order to save substantial time and money, a site selection process should be put into action in advance.  Depending on current square footage and individual circumstances, this process should begin anywhere from 6 month's to 24 month's prior to lease expiration   

Specific issues to address include:
 
1st: Needs Assessment: Two major points to consider  are the appropriate square footage while allowing room for growth AND what geographic location makes the most amount of sense.  Topics to discuss would be the current and expected number of employees,  number of private offices which should include senior level, mid level and junior level offices with an approximation of size per employee, open bullpen area, number of work stations,  number of conference rooms, mail room, work room, reception area, file room, kitchen/lunch room, phone systems, cabling, a flow factor which is typically in the range of 25% to 35% percent and the building image that is expected along with services and amenities that are within walking distance.
 
2nd: Market Analysis: The time involved to seek out suitable facilities will be greatly reduced once a company's needs are defined. Because specific needs will have been defined in advance, owners and their broker will view this prospective tenant/purchaser as someone who has taken the time to determine their needs in a professional manner and thus with a much higher level of respect.
 
Sources to help you find suitable space include Tenant Representatives, classified advertising, economic development agencies, chambers of commerce and various online sites some of which are by subscription only.
 
3rd: Property Inspections: Ask as many questions as possible regarding landlord/seller responsibilities and expectations during the inspection process.  This will help you gather information that can be utilized during the negotiation phase.  Keep in mind that it is easier to obtain information in a "non-negotiation" environment than at a later time.
 
A seasoned and competent Tenant Rep will have relationships with the various landlords/owners and their brokers and will  provide you with data sheets, site and floor plans, general information regarding the history of the property a demographic profile of the area and a feel for how that particular landlord or seller negotiates.
 
4th: Negotiation: In order to negotiate a great transaction, it is imperative to create a competitive environment.  A "short-list" of suitable buildings  pursued simultaneously will accomplish this.  Landlords or sellers will want to win your business. It will also create various alternatives for you that will remove the emotion of focusing only on one property.  
 
Some of the major issues to deal with in the negotiation phase would include the terms of the lease or purchase, base rent plus all additional expenses, tenant improvement dollars the owner will contribute, and any options to renew, expand, contract or purchase.
 
A comprehensive financial analysis should be performed to determine which opportunities are the most cost-effective over the long-term. Size, lease/purchase prices, common area and "add-on" expenses will vary.  A financial analysis will allow for an easy comparison of properties.
 
If the transaction is a multi-million dollar acquisition or a short-term lease, implementing a detailed plan will result in a streamlined, beneficial transaction that will be advantageous for a company over the long-term.  If utilizing the services of a Tenant/Buyer Rep, ask about their experience and success as it relates to similar types of transactions, as well as their capabilities and technological resources to service your needs.
9 Ways To Focus On Prosperity

By Mark D. Rauch
 
1. What you focus on expands, so to be prosperous, focus on what you DO want in life and business.
 
2. People who are able to manifest great things quickly, do so because they have laser beam focus. They direct intense energy towards goals, as opposed to people who don't make much progress because of shotgun-type focus. When you shotgun your focus you are easily distracted by shiny objects, new ideas, and different directions daily. You can NEVER make much progress with shotgun focus. Consciously think about your behaviors, thoughts and actions because they determine your future results.
 
3. Your future is determined by today's actions. Whatever your focus, whether positive or negative, it will show up in your life and business. Are you focusing on the good or bad? TAKE YOUR POWER BACK FROM THE NEGATIVE NEWS MEDIA AND NEGATIVE PEOPLE. Refuse to go there any more!
 
4. You will have to be proactive and look for opportunities in places you have not looked before. Be open-minded about the new ways for doing business in 2009 (more on this later). Right now is the time to go back to the drawing board and re-invent your business. Now is the time to get out of your comfort zone!
 
5. Think of ways to market differently and increase your level of service to assist your clients deal with the challenges they are currently facing - become a solution.
 
6. Because we are self-fulfilling prophecies, believe in yourself, your abilities, knowledge, skills, and talents. If you allow yourself to attend the "pity-party", this will become your business reality. Instead demand courage from yourself, expand your thinking - be optimistic about what new things you can create to make yourself the go-to professional in your marketplace. Think outside the box! Brainstorm new ways to capture market share.
 
7. More Millionaires were made during the great depression then any other time in our history. Opportunity is there if you look for it. If there's a will, there's a way.
 
8. Focus on what you can control, not the gloom and doom from outside of your control. Get clear on what you want. Stop letting the outside world control your attitudes!
 
9. Focus on Wealth: Rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition. Focus on what you do want.
 
Here's to a great 2009! The key. . . FOCUS!
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
Travers Logo
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959