In This Issue
REAL ESTATE HUMOR
3 TYPES OF PROSPECTING FOR NEW BUSINESS
9 WAYS TO EXPAND OR CONTRACT ANNOUNCEMENT THIS WEEKS RESOURCE MARKET BRIEF PERSONAL REFLECTIONS TESTIMONIAL
ARCHIVED NEWSLETTERS Real Estate Humor
The link below is to a pretty funny series
of videos depicting office life.
http://www.thecubefarm.com/?id=evacuation
Announcement
I'd really enjoy hearing from you - let's sit down for a cup of coffee or at the very least talk by phone for a few minutes. I'm interested to hear your thoughts and happy to share my thoughts and experiences with you. It's my goal to provide you with preeminent Tenant Representation services!
This Weeks Resource
I recently was told about a great resource for anyone who has a website and is the least bit curious about its performance --
All you have to do is plug in your email address and domain name and "poof" - a minute later you get a report card providing you with a complete evaluation of your website!!! The goal is to have at least an 80 out of 100! Try it.
Market Brief According to CoStar Group, First Regional Bancorp, bank holding company controlling First Regional Bank in Century City, CA, entered into a written agreement with The Federal Reserve Bank of San Francisco. The deal requires First Regional to preserve and maintain sufficient capital, prevents the bank holding company or any of its nonbank subsidiaries to increase their debt without the prior written approval of the Federal Reserve and requires it to submit a revised plan to maintain sufficient capital within 60 days. First Regional Bancorp recorded a net loss of $22.8 million last year and ended the year with $2.467 billion in assets. Reflecting the impact of the economic downturn, in the fourth quarter of 2008 First Regional made a $26.3 million provision to its loan loss reserve and charged off a total of $14.2 million in loans. These transactions brought the loan loss reserve to $66.2 million, or 2.85% of gross loans, at December 31, 2008. Nonperforming assets as of the same date totaled $121 million, or 5.33% of gross loans plus other real estate owned, compared to $10.5 million at December 31, 2007. Of its nonperforming assets, about 19% was commercial and multifamily related.
Personal Reflections
Although its hard to admit, I am currently smack dab in the middle of my mid life crises with no end in sight (hopefully). Viewed by some as a unique developmental birthright of the human species, it supposedly strikes when most of us have finally figured ourselves out - only to discover that we have lost our youth and mortality is on the horizon. No doubt about it, life in the middle ages can be challenging. What with the first signs of physical decline (my back specifically) and the questions and doubts about one's personal and professional accomplishments, it is a wonder that most of us survive. Some find themselves seized by a seemingly irresistible impulse to do something dramatic, even foolish. With me, other than routinely struggling with questions like "What can I expect from the rest of my life?" or "Is this all there is?" it's just wanting to go back and experience the things I thought I would get to experience 25 or 30 years ago but never did. Like, working out, kung fu, pistol shooting, guitar playing, golfing etc. It is important to note that I am fully involved with my family and community, socially and religiously and would never give that up. The important thing to figure out is the proper balance. Looking forward to having a lot of meaningful fun in the process.
Testimonial
TO WHOM IT MAY CONCERN: Mark Rauch represented us in a lengthy and difficult effort to procure additional office space for our expanding law firm. Our strong preference was to find additional space in our current building, but the complex is so popular and fully occupied that whenever new space became available there were immediately multiple suitors for it. Thus, our best bet was to pursue existing tenants who were not committed to move but who might be convinced to do so under certain circumstances. Not only did Mark proceed in that manner, but he was instrumental in convincing an existing tenant on our very floor to relocate, which opened up the space we needed on our floor which was ideal. During the process Mark was extremely attentive to our needs and schedule, and always made himself available when we had questions. Mark educated us regarding the office space available in the area. But in the end, he was able to achieve our prime goal, which we thought to be nearly impossible, of expanding in our current building and on our very floor. We commend Mark for his knowledge, experience and professionalism and highly recommend him to any company looking for office space.
Very truly yours,
Glen L. Kulik
KULIK, GOTTESMAN, MOUTON & SIEGEL
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Greetings!
Welcome to the "Tenant Rep Times". You are receiving this edition of my eNewsletter because you rent or own commercial office space and are either my client or a potential client. I trust you will enjoy this issue and get a "gem" or two out of it.
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
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1) Right click on image box and hit "download pictures"
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Thank you for taking the time to spend a few minutes with me.
Sincerely,
Mark D. Rauch Senior Vice President Travers Realty Corporation Direct: 213-430-2469
Mobile: 818-943-2959
markrauch@traversrealty.com
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3 Types Of Prospecting For New Business By Mark D. Rauch Being a Tenant Rep for many years has taught me that prospecting is the hardest part of my business! The number one reason that one fails (or at the very least never achieves great success) in a business dependent on customers and clients is a lack of prospecting. One fails to schedule time in their day and week to prospect. And, strangely enough, keeping the pipeline full is what puts dinner on the table. It bears repeating, the number one reason people fail in business is their lack of prospecting!!! Your goal needs to be a steady flow of business into your pipeline. There's no science or magic with this...just hard work. And, the techniques are fairly universal. 2009 is business as usual but doing business differently. We are reverting back to the way business used to be. Before there was an abundance of deals to be had; we actually had to work for a living! Many people enter into the business and actually have an expectation that leads 'ought' to be handed over to them; even complaining when this does not happen. The choice to have customers and clients is yours and yours alone; remember, you control your own destiny. And even if you create a lead generation machine that works great and causes the phone to ring there is still no replacement for good old fashioned prospecting. Let's face it, if you want to have an extremely profitable 2009 you (and I) have to constantly be in tweak mode. What may have worked in 2008 may not be 100% appropriate for 2009. This is why you invest time and money in learning - to learn how to tweak when needed and discover what really works. Now while I believe it is 100% possible to create a system where you will have all the work you will ever need just by waiting for the phone to ring, experience tells me many will never do the work required to make that happen. One of the greatest things about most businesses is that you get out of it what you put into it. Let me explain: There are three types of prospecting: Reactive, Long Term and Short Term. Before you embark on a prospecting program, you will need to define your ideal client. Know specific qualities you are looking for and build a good database. Reactive: Waiting for the phone to ring basically. Long Term: Again passive - mailings, emails, networking and so on. Short Term: Actively seeking prospects who can use your service or product right now. If you have an immediate need for cash now, you might want to focus more of your time on short term prospecting. Just don't forget to add some long term strategies as well. If you have a decent pipeline of opportunities, you can focus more of your time on long term prospecting. Examples of Short Term prospecting activities: Canvassing, Cold Calling, Door Knocking. This can be challenging for many. You need a good list of prospecting questions at your disposal, you must be clear on your value, the prospects issues, and a solution. Basically - get out and see the people.
A word of caution - do not work with unqualified prospects, prospects that are not serious or prospects that will not commit to working with you on an exclusive basis. They are time killers and ultimtely, career killers. Examples of Long Term prospecting activities: Referrals from Centers of Influence, Mailings, Networking, Newsletters, Postcards, Offer Workshops and Seminars, Fax Blasts, eBlasts, Teleforums and Webinars, Direct mail pieces, Advertising, Farming for Business, Google.com, Lead Generating Websites. This requires more time before results are apparent. But, if you put this program together properly, you will be astounded with the results. The general idea is to take a cold list and make it warm. The bottom line is you are in control. You get to make the choice how you spend your time. Invest time in scripts, questions, solutions, databases and whatever else you need.
Most importantly, no matter what type of program you implement, you must be 1000% sincere in wanting to help your client's and prospects with their particular issues.
IT'S ABOUT THE RELATIONSHIP, NOT THE MONEY.
Good luck.!
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9 Ways To Expand or Contract By Mark D. Rauch KNOW YOUR COMPANY. Do you have a history of erratic growth or contraction? Are you likely to grow or shrink?
WHAT TYPE OF EXPANSION MAKES THE MOST SENSE?
·RIGHT OF FIRST OFFER Tenant has the right to lease the expansion premises on terms offered by the Landlord. If Tenant does not do so, the Landlord can take the space to the market on terms not materially more favorable than those rejected by the Tenant. ·RIGHT OF FIRST REFUSAL Tenant has the right to match a third party offer for the expansion premises. ·MUST TAKE SPACE Expansion space is automatically incorporated into the leased premises on a certain date on pre-negotiated terms and conditions. ·MAY TAKE SPACE Tenant has the option to incorporate expansion space into the leased premises on a certain date on pre-negotiated terms.
KNOW WHEN AND HOW TO EXERCISE THE OPTION TO EXTEND. If the Tenant fails to exercise the expansion option in strict accordance with the negotiated terms, the Landlord may not have to honor the expansion option. Remember - expansion options really favor the Landlord. Keep an eye out for form of notice, timing of notice and notice recipients.
CONFIRM THE RENTAL AMOUNT. In order for the expansion option to be enforceable, the rental rate for the expansion space must be clearly stated in the lease or a mechanism for determining the rental rate must be set forth in the lease. Also, consider whether the base year for operating expenses for the expansion premises should be the base year being used for the balance of the premises or the base year at the time of the exercise of the expansion premises.
KNOW THE RAMIFICATIONS OF THE TERM. Is the expansion space coterminous with the balance of the original leased premises, or is it for a separate period of time? For the most part, it is in the Tenant's interest to have the lease term with respect to the expansion premises be coterminous with the balance of the original leased premises, but note that as a result of having a shorter term for the expansion space, the Landlord may require that any non negotiated tenant improvement allowance be prorated over the balance of the remaining term and in such event, the Tenant may have to fund a greater portion of the build-out for the expansion space than they did for the build-out of the initial premises.
CONTRACTION. Contraction options need to be negotiated early. Contraction options rarely benefit the Landlord.
KNOW HOW TO NEGOTIATE THE CONTRACTION OPTION. As already stated, just as with expansion options, Landlords do not appreciate contraction options. If the Tenant fails to exercise the contraction option in strict accordance with the original terms of the lease, the Landlord may not have to honor it and the Tenant will be forced to continue to lease such space. KNOW WHAT THE TERMINATION FEE IS. Fees can include:
· Unamortized brokerage commissions · Unamortized tenant improvement allowances · Free rent · Rent for the anticipated time required to re-lease the premises (pre-negotiated)
BE PREPARED FOR POSSIBLE LOSS OF SPECIALLY NEGOTIATED RIGHTS IN THE LEASE. If a Tenant shrinks, the Landlord may cancel items such as:
· Renewal options · Expansion options · Building or monument signage The Landlord may also include:
· Relocation clauses · Reserved parking · Any other amenities or concessions |
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world. Assignments range from single office lease transactions to national and multi-national real estate portfolios. It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend. Regards,
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Mark David Rauch Senior Vice President
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959
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