May 18, 2009
Mark Rauch's Tenant Rep Times
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
Artistically   Creatively   Passionately
           Downtown Los Angeles Cityscape Sunset  
 "Every day, you'll have opportunities to take chances and to work outside your safety net. Sure, it's a lot easier to stay in your comfort zone.. in my case, business suits and real estate.. but sometimes you have to take risks. When the risks pay off, that's when you reap the biggest rewards."
                                                                                                         -Donald Trump-
In This Issue  
 
REAL ESTATE HUMOR 

5 RISKS THAT PAY OFF
 
CONTROLLING OPERATING EXPENSES 
 
ANNOUNCEMENT  
 
THIS WEEKS RESOURCE 
 
POSITIVE NEWS 
 
PERSONAL REFLECTIONS
 
TESTIMONIAL
 
ARCHIVED NEWSLETTERS
 
 
Real Estate Humor
Dangeling Office Buiding 
Property managers dangling the threat of real estate holdings over corporations.
 
Announcement 
I'd really enjoy hearing from you - let's sit down for a cup of coffee or at the very least talk by phone for a few minutes.  I'm interested to hear your thoughts and happy to share my thoughts and experiences with you.  It's my goal to provide you with preeminent Tenant Representation services! 
 
This Weeks Resource 
Have someone else do the remembering! Set up a free account.
 
Rminder www.rminder.com will call you to remind you about appointments and events.
 
A free account lets you set up eight reminders a month, and you can set up 15, 30, or 60 reminders with monthly plans for $3, $5, or $9 per month. 
 
Positive News 
From an article in Small Business Trends:
 
During times like these I start watching the NFIB's Small Business Optimism lndex like a hawk. Why?  Because it is such a good indicator of how small businesses feel towards the economy.  And change is in the wind in the economy, so we're all looking for signs.
The NFIB (National Federation of Independent Business) has for decades conducted a monthly survey of small business owner optimism.  I've found it to be pretty close to what's going on in the economy among small businesses.  Politicians and pundits may spin things, but not small-biz owners in this survey.
And this month the Small Business Optimism Index shot up by almost 6 points, to its highest level so far in 2009.
 
Before you pass out from excitement over a couple of numbers on a chart, keep in mind two points:
(1) The Optimism Index and associated economic indicators are still pretty low historically.  We've got a long way to go before anyone will do high fives about the economy.
(2) It is still too early to tell if this is a sustained trend, or just a temporary blip.  However, based on other economic indicators, I am optimistic we'll see a bigger improvement next month.  But who knows?  With the economy it's easier to "see" by looking backwards, than it is to predict the future.
Meanwhile, William C. Dunkelberg, Chief Economist for the NFIB, once again this month points out the silver lining in the economic black clouds.  He writes compellingly that when we do get to the economic turn around, there will be a lot of pent up demand  - a very good thing for future sales 

Personal Reflections 
It's Monday night and I'm sitting at my desk this evening feeling hopeful that my newsletter endeavor will enable me to develop worthy relationships with professionals that will come to know like and trust me.  My family has been fast asleep for hours so I have decided to take this insomnia moment to write this weeks newsletter.  This may not sound like fun to you, but I have actually come to enjoy it.  After I finish writing the majority of this newsletter, assuming my insomnia still has a grip on me, I plan to spend a bit of time focusing on my 2009 goals in order to identify what needs to happen yet this month so I don't fall behind.   I have made many commitments to myself this year.  Rather than fight the urge to slack off, I have adopted the old Nike slogan...."Just Do It"
So far so good. 
 
Testimonial
Mark Rauch represented us in our search for office space in the San Fernando Valley.  We were extremely pleased with Mark. He ended up negotiating a renewal of our lease in Van Nuys.  Mark was very successful in negotiating our lease terms as well as following through every step of the way.  In addition, Mark is always available to handle any problems which might occur.  I would recommend him for anyone considering an office renewal or relocation.

LuborHlavacek, President
Velur Land Investments

 
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
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Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
 
5 Risks That Pay Off
By Mark D. Rauch 
 
"Some of the world's greatest feats were accomplished by people not smart enough to know they were impossible."
                                                            -Doug Larson-
 
Fortune sides with those who dare. When you meet someone who is successful you may be tempted to think of that person as "lucky". What you don't see are all of the risks that individual has taken to get to the "successful" place. Successful individuals get to be successful by taking risks - necessary, calculated, and otherwise.
 
"Progress always involves risk; you can't steal second base and keep your foot on first."
                                                          -Frederick Wilcox-
 
There are 5 risks that payoff, they are: 
 
SWING THE BAT:
You've got to swing the bat to stay ing the game.  You've got to develop the habit of "massive action". Action is the ONLY thing that moves you forward.
IMPLEMENT QUICKLY:
Money likes speed. Don't sit on ideas, to do's, or other actions required to deliver the results you desire. If you don't implement quickly, somebody else will.
FORGET SECURITY:
Security should never depend upon outside things and circumstances; security comes from within. Developing a great set of business skills brings security. The ability to make money in any circumstance or economy brings security. Additionally, you increase your value as a business professional.
STAY AWAY FROM NEGATIVE PEOPLE:
Negativity is contagious. Surround yourself with other like minded people who share your enthusiasm for getting ahead. Being around "negativity" will not allow you to experience greatness ever!
FAIL FORWARD:
Fail your way to Success! Adopt the good enough is good enough policy. It's far better to implement, take action and hit a few snags along the way then not to try at all. FAIL FORWARD, it's a technique the ultra successful use constantly!
 
Start out by choosing one of the above strategies. Get comfortable with it and then take another and then another.
 
Your results will be nothing short of remarkable!
Controlling Operating Expenses
By Mark D. Rauch
 
Operating expenses account for a large chunk of today's total rent payment.  If you were properly represented prior to signing your lease, a considerable amount of time was most probably spent in lease negotiations striving to control common area maintenance charges, operating expense participation and to provide for tenant audit rights.  It is imperative once these issues are written into the lease document that the Landlord is actually following them.
 
Landlord's will, on an annual basis, send statements reconciling the previous year's operating expenses and bill the difference between budgeted and actual amounts.  You must ask your Landlord to provide you with detailed back-up information so you can compare figures for yourself.  Sadly, the majority of tenants pay the invoiced amount which is probably the only invoice paid without proper verification.  Most Landlords are honest but be certain to verify.
 
In reviewing the expense statement, pay attention to large percentage increases in expense line items.  If you question any of the charges, write to the Landlord challenging the operating expense.  Be aware that generally there is a specific time period in which a tenant can review the statement or perform an audit.  If your lease expired prior to the end of the year, you are most likely entitled to a refund if actual expenses were lower than estimated.  Also, keep in mind that operating expense participation survives the expiration of a lease.
 
If your Landlord appeals the real estate taxes for your building and is successful, a tax refund is issued to the Landlord the following year.
 
You are entitled to a pro rata share of the refund!
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
Travers Logo
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959