May 26, 2009
Mark Rauch's Tenant Rep Times
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
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"Success is not the key to happiness.  Happiness is the key to success.  If you love what you are doing, you will be successful."
                                                                       Herman Cain
In This Issue  
 
5 WAYS TENANTS LOSE MONEY IN A
RENEWAL OR RELOCATION
TRANSACTION
 
WHY ACTION IS IMPORTANT-12 STEPS FOR SUCCESS 
 
ANNOUNCEMENT   
 
THIS WEEKS
RESOURCE
 
POSITIVE MARKET BRIEF 
 
FREQUENTLY ASKED QUESTIONS
 
ARCHIVED
NEWSLETTERS
 
Announcement
I'd really enjoy hearing from you - let's sit down for a cup of coffee or at the very least talk by phone for a few minutes.  I'm interested to hear your thoughts and happy to share my thoughts and experiences with you.  It's my goal to provide you with preeminent Tenant Representation services! 
 
This Weeks Resource 
Have you ever wondered what the exact time was? Or even wanted to be perfectly synced time wise for a conference call or other important appointment? Easy - just go to www.time.gov and you will automatically be linked to the OFFICIAL time.

Positive Market Brief
From Economic Good News:
 
Leading Indicators are Turning -The Conference Board released its index of Leading Economic Indicators for April and reported that the index increased 1%.  While economists are cautious not to make conclusions about trends from one data point, this increase in the index is the largest increase since November 2005 and bodes well for a bottoming out of the economy. Generally, a change in the trend movement in the index indicates that a turn in the economy will follow 3 - 6 months in the future.  

Frequently Asked Questions  
Question:  Mark, my landlord and I have a great relationship.  He is a really nice guy.  What could you possibly bring to the table?
 
Answer:  In my experience, the scenario typically goes like this:  A tenant is getting ready to renew his or her lease.  The tenant does not have that much time to devote to renewing their lease much less the time to search out a Tenant Rep to represent him or her.  Besides, the landlord is "really nice" so why risk a Tenant Rep coming in to muddle things up by asking all kinds of questions that might upset or embarrass the landlord and interefere with the "great relationship" between the landlord and tenant.  The reality is that landlords are not really into great relationships with their tenants.  They are in the business to extract as much rent from their tenants while incurring the least amount of expenses in doing so.  They make nice only when it suits them.  In one case I know of, the landlord slipped in language in the lease that allowed him to re-measure the space.  Guess what?  The space grew by 10% thereby increasing the tenants already inflated rent by an additional 10%.  Then there was the time the landlord adjusted the rent for the new leasehold but did not adjust the new "base year"  Oops!  By the way, dealing with the landlords property manager or broker is not any better.  Their job security is contingent upon negotiating transactions that benefit their employer.  I have heard tenants say thay want to save money by not using a Tenant Rep, thinking that not paying another a commission will accrue to their benefit.  If the landlord lord has his own broker, that broker would just get 100% of the commission rather than splitting it with the Tenant Rep.  Perhaps knowing this, the landlord's broker would just pour on the charm. 
 
If these are examples of making nice-RUN!

Archived Newsletters 
 
 
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
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Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
 
5 Ways Tenants Lose Money In  Renewal Or Relocation Transaction 
By Mark D. Rauch 
 
Relative to a company's revenue, the direct cost of a lease usually represents a significant economic expense.  The costs associated with a lease that inhibits a company's flexibility to expand or contract, a building without an adequate infrastructure or the indirect costs of the wrong location, can be quite large.  You can ensure that your real estate objectives are not compromised by adopting a strategic approach to your lease transactions, thereby avoiding the following traps:
1.   Starting The Process Too Late.  Not allowing sufficient time to develop other options leaves you in the position of testing a Landlord's sense of fairness and equity. Leverage is the key to negotiating a lease transaction.  Without leverage you cannot expect to negotiate a below market transaction.  "Timing is everything" as the saying goes.  Tenants cannot always time the conditions of the office market, but they can control how much time they allow themselves to negotiate a transaction.
 
2.   Not Having A Strategic Plan In Place.  Often, Tenants enter the office market in search of a "killer deal" on space without having thought out what they need to achieve in order to meet its business goals.  Objectives such as:
  
·    Location
·    Lease Term Flexibility
·    Lower Rent
·    Size Flexibility
·    New Space Configuration
·    Lower Up-Front Capital Costs
 
Rent abatement is meaningless if a Tenant selects the wrong space or location.

3.  Foregoing a Single Point of Accountability.  Someone must be accountable for driving the transaction to its conclusion.  Lease or purchase transactions don't happen by themselves.  There is no absolute industry standard formula for how a transaction unfolds.
Best case scenario, an expert with many years of experience in the transaction process brings it to a successful conclusion through consistent and effective communication with all players involved in the transaction.

4.  Not Caring What The Landlord's Goals and Objectives Are.  Often enough real estate transactions do not come to a successful conclusion simply because the Landlord and Tenant do not take the time to understand each other's objectives.  Issues such as a poor negotiating style, a lack of communication, little or no market knowledge or not enough probing can contribute to this.
It should not be a foregone conclusion that all transactions become adversarial.  It is always best to avoid tension between the parties.  Especially since the relationship between the Landlord and Tenant will live beyond the negotiating process. With a proper understanding of each other's objectives, the most important goals will often be met provided both parties have a sufficient knowledge base.
 
5.   Assuming  That A Lease or Purchase Transaction Is Simply About Real Estate.  The typical lease transaction involves many issues including but not limited to the following categories:
·   Programming requirements
·   Office building market analysis
·   Initial report
·   Initial tour
·   Ongoing financial analysis
·   Ongoing paring down of preferred sites
·   Ongoing negotiations and legal issues
·   Final site selection
·   Space planning and design
·   Tenant improvement build-out
·   Telephone and data systems
·   Moving issues
 
Lacking the appropriate expertise in any of these areas will cost a company time, money, flexibility and efficiency!  The more that decisions in these areas take into account company goals, objectives and operating considerations, the better served the company will be.
Why Action Is Important-12 Steps For Success
By Mark D. Rauch
 
"TIME KILLS ALL DEALS" and "MONEY LIKES SPEED" are two of my favorite sayings. And appropriately so because they tell the truth!
 
Have you ever lost out on an opportunity with a potential client because your follow up was weak? How about the time you lost a deal because some other broker got to it first? It's my experience those who don't sit on opportunities make more money - period!
 
I know I personally have experienced both things and it's no fun. And what's most frustrating is it's avoidable.
 
Follow these 12 steps; stay in action and you'll never lose a deal again:
 
1. Have a "Positive Mental Attitude" (first coined by W. Clement Stone)
2.  Believe you can achieve
3.  Create a productive environment for yourself and your business
4.  Learn something every day
5.  Plan daily
6.  Be a resource (If you don't have the answer, get it)
7.  Seize every opportunity
8.  Take responsibility
9.  TAKE ACTION DAILY, FOLLOW-UP ALWAYS
10. Be willing to make mistakes
11. Take Risks
12. Keep focused (keep your eyes on the prize)
 
To make this 12 step system perfect, take one step each month and make it a habit.
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
Travers Logo
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959