July 14, 2009
Mark Rauch's Tenant Rep Times
Southern California Tenant Representation     
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Taking Your Facility Requirement To A New Level 
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            If all economists were laid end to end, they would not reach a conclusion-
            George Bernard Shaw 
In This Issue  
 
6 KEY QUESTIONS TO ASK WHEN SEARCHING FOR OFFICE SPACE
 
ANNOUNCEMENT   
 
THIS WEEKS RESOURCE
 
POSITIVE MARKET BRIEF 
 
FREQUENTLY ASKED QUESTIONS
 
ARCHIVED NEWSLETTERS
 
Announcement
 

Would you like your company to be profiled in my newsletter which currently has an audience of over 3,000 professionals and is continually growing?
 
In addition to being profiled, your company name, address, phone number and website will become a part of my "Million Dollar Rolodex" of my most recommended professionals.
 
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This Weeks Resource
 
For a fraction of the cost of traditional press releases or internet advertising, you can send your news release through PRWeb to tell your story online, increase your search engine ranking and drive traffic to your website.
 
Positive News Brief

From Orange County Register-June 29th 2009
 
T-Mobile adds printless coupons via cell phone.
 
Cell phone companies have been talking about offering coupons on mobile phones for years but have mostly left it up to third-party providers like Cellfire to offer the service. Today, T-Mobile jumped in, launching its own digital coupon service.  Called "Green Perks," T-Mobile's coupon program is intended to promote the company's "green" efforts by offering discounts on environmentally conscious products from Method, Jamba Juice, Volcom, Roxy and Quiksilver, according to the press release.  The point of a cell phone coupon is to pull it up on your phone's screen, show it to the store's cashier and leave with a discount on your purchase. No printing, no paper necessary - very green, get it?
 
Frequently Asked Questions
  
Question: Mark, given present day economic and security issues, what would be a few general security tips for daily office practice.
 
Answer: These reminders are specifically related to the exposures present in any office environment with high traffic and do not reflect all safety measures. 
 
1.Always secure valuables, purses, jewelry, cash, and checkbooks before leaving your office and/or workstation as these items are prime theft targets.
 
2. Never leave your wallet or other valuables in a jacket pocket, especially when it is hung on the back of a chair or door.
 
3. Refrain from openly displaying expensive equipment such as laptops and hand held PDAs to the public.
 
4. Avoid leaving shopping bags or gifts inside your space when you are not present or where passersby can see them.
 
5. Secure your office and/or workstation and notify a co-worker when you leave your work area, even for a short period of time.
 
7. Be especially watchful for suspicious persons on your floor and/or in your suite and immediately report all suspicious activity to Security.
 
8. Question visitors who wander on your floor(s), noting legitimate guests will appreciate the offer of assistance and would-be solicitors or thieves will be detoured.
 
9. Pay particular attention to securing or keeping closed the emergency stairwell doors at all times.  Should you find a stairwell door was modified to be left opened or unlocked or if there are any visible signs of forced entry report findings immediately to Security.
 
10. Always notify Security whenever you are concerned about a particular individual's presence on the property.
 
Archived Newsletters
May 4th 2009 Newsletter Premier Issue
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MARK DAVID RAUCH
Greetings!
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
 
Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
License # 01019455
 
If you are thinking of expanding, consolidateing downsizing, subleasing or renegotiating your lease, call or email me today to talk so we can diagnose and solve your commercial real estate issues.
6 Key Questions To Ask When Searching For Office Space 
By Mark D. Rauch  
 
When tenants go out looking for new office space, often they're impressed by a building's appearance, location and rent.  But they aren't aware of a landlord's financial situation, the performance of building systems, the likely trend of operating expenses during the next five or 10 years, neighborhood problems and other factors which could turn what seems to be a good deal into a bad deal that would hurt your company and your career.      
 
To protect your company, you need candid, complete answers to 6 key questions when you look for office space:
 
1.  How good is the quality of building management?  
You've got to go beyond the well-maintained corridors to determine whether the landlord can be counted on to honor the terms of a lease and be a good partner during the lease term.  A seasoned Tenant Rep will for instance assesses the satisfaction of existing tenants and report how the landlord responds to routine and not-so-routine requests for maintenance, alterations and special services.  Does the landlord respond promptly and deliver fair value?  Do they see every request merely as an opportunity for revenue?  Is the service adequate or does it take many repeated requests to correct a simple problem or achieve agreement on how to proceed with a desired alteration?  One tenant moved into a Class A building that had just been completely refurbished.  The building has other world-class tenants, and the landlord is a highly regarded institution.  Yet every request this tenant has made for information and services has involved frustrating delays -- sometimes for months.  Had they known how difficult and costly it would be to manage day-to-day operations at this building, they might have gone elsewhere.
 
2.  From a financial perspective, how does a building you're interested in compare with others?
This requires a thorough assessment.  Your Tenant Rep should find out how much debt a building is carrying, how the operating expenses and management fees at a building you're interested in compares with the operating expenses at competing buildings, whether critical maintenance has been performed or deferred (which would mean much higher operating expenses in future years).  If a building has serious financial problems, working conditions could be compromised by poor air quality, unacceptable temperature swings and inadequate security.  One office tower has a world-class reputation, but because maintenance was neglected for many years, it actually rated as less than a Class B building.  A major effort was made to rehabilitate the structure -- HVAC systems were upgraded, the facade was refurbished, and building facilities were redone or upgraded at a cost of many millions of dollars to existing and incoming tenants.  The building certainly is a better place now, but what tenant would want the soaring operating expenses?  
 
3.     What's the physical condition of the building?

There are plenty of factors, difficult for a tenant to see, which affect the desirability of a building.  For example, some floors might be offered with HVAC capacity suitable only for an open floor plan.  Virtually any use of closed offices, as are typical, would require so-called "supplemental HVAC" at your company's cost.  Buildings which seem quite modern could have elevators with unacceptable wait times.  Should an office building be plagued by elevator delays and lapses in elevator service every day, tenants suffer tangible dollar losses as staff are gone longer than necessary from their offices, delayed by the elevators.  A well known building was refurbished in the late 1980s, touted for its allegedly state-of-the-art building systems.  In its new guise, the building attracted major law firms and financial services companies at top rents.  After moving in, many of these tenants were immediately dissatisfied -- although most landlord brokers wouldn't tell you that.  Nothing had been done to change the antiquated structure.  In particular, the slab-to-slab height is too low, and employees often feel uncomfortable drafts from the HVAC system.  It's easy for a tenant, touring a building, to miss signs of problems with structural integrity.  For years, high winds caused excessive sway on the top floors of one well-known building.  Many employees felt the effects of motion sickness, and some feared for their safety.  Eventually, the landlord provided an adequate engineering solution, at substantial expense to existing and incoming tenants.
 
4.  How do the nature of non-rent charges compare with other buildings?
Many deals appear similar when a lease is signed, but over time total costs tend to vary dramatically.  Determining what costs your company is likely to face at a particular location must be studied.  Items include but are not limited to: operating expenses, management fees, real estate taxes, overtime HVAC charges, supplemental HVAC charges, condenser water charges, tap-in charges, sub-metered electricity among other costs of buildings you're interested in. 
     
5.  Are there any "hidden" drawbacks to a building's location?
Crucial drawbacks are often overlooked as tenants focus on obvious criteria like proximity to Downtown, Beverly Hills or a highway interchange.  For instance, an institutional tenant sought reasonably-priced space for an important operation which involved people working beyond normal business hours.  The tenant liked an older building that had recently undergone substantial refurbishment.  It offered good light, a functional floor plate, adequate electrical capacity and a relatively low loss factor.  Their visits during normal office hours left them with a good impression of the building and the neighborhood.  They started preparing preliminary plans.  Only their Tenant Rep explored their need for after-hours operation and told them about a nearby drug rehabilitation center did they have second thoughts.  Additional research revealed that several adjacent buildings used extra-heavy night-time security including dog patrols to sniff out drugs.  Since the tenant was not in a position to provide such security for their staff, they decided this wasn't a suitable location.
 
6.  How would other tenants in a building affect its desirability?

It's reassuring to see that a building has Fortune 500 tenants, but you need the right building dynamics, too.  For instance, if you're moving into a building with one or more tenants which occupy multiple floors, elevator usage and wait times will be very much affected by inter-floor traffic.  Your Tenant Rep should advise you of this situation to avoid being in such an elevator bank, to seek a dedicated elevator or other solutions.  If you're considering a building with a government entity, media entity or other high profile tenant, you need to be well-advised about whether the landlord maintains adequate security.  You need to be further advised about the size of other tenants in a building and their possible need for expansion space.  We recently received a call from a big tenant whose landlord is interested in giving their space to a bigger tenant and might not renew the lease.  Although this highly-regarded tenant wants to stay put and avoid the cost of building from scratch their own highly-specialized facilities elsewhere, the tenant might not have any choice -- a consequence of not adequately assessing the long-term effects of other tenants before they signed their lease. 
 
As you might gather from these probing questions, candid and complete answers aren't likely to be forthcoming from a landlord broker because that would undermine tight relationships with landlords.  Nor can adequate advice be expected from a good lawyer simply because the questions don't involve legal expertise.  What's needed is expertise in real estate markets, expertise in building operations, expertise in landlord accounting practices -- and a policy of serving Tenants exclusively
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
Mark David Rauch
Senior Vice President
License # 01019455 
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550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959