In This Issue
5 WAYS AN OFFICE TENANT REP WILL SAVE YOU TIME AND MONEY
39 RULES OF SALES SUCCESS-PART 2
ANNOUNCEMENT
THIS WEEKS RESOURCE POSITIVE MARKET BRIEF FREQUENTLY ASKED QUESTIONS
ARCHIVED NEWSLETTERS
Announcement
I'd really enjoy hearing from you - let's sit down for a cup of coffee or at the very least talk by phone for a few minutes. I'm interested to hear your thoughts and happy to share my thoughts and experiences with you. It's my goal to provide you with preeminent Tenant Representation services!
This Weeks Resource
Do you ever find yourself wondering about a particular topic or question you don't know about? Wouldn't it be great if you had an immediate source for discovering answers without putting hours of time into it? This resource has been around for some time but I thought it worthy of sharing with those of you not aware of it and reminding those of you that are.
www.ask.com Just plug in your question and the answer you're looking for magically appears. I sure wish this was around when I was a kid! Try it - it's fun.
Positive Market Brief
From Vanguard:
There are signs of a slow but steady recovery. Several recent reports provided hope that the economy may indeed be in the beginning stages of recuperating. The number of jobs lost in May was far fewer than expected. Demand for durable goods seemed to be on the rise again, and construction spending picked up. Personal income increased significantly in April, while consumer spending declined slightly. The U.S. savings rate reached a 14-year high. The S&P 500 Index rose 2.3% to 940.1 (for a year-to-date total return of about 5.4%). The yield of the 10-year U.S. Treasury note increased 37 basis points to 3.84% (for a year-to-date increase of 1.59 percentage points). Job losses fell significantly. According to the government's latest employment report, 345,000 jobs were cut during the month of May-the smallest number since Lehman Brothers collapsed last September. This number was significantly lower than the 520,000 expected by analysts. Several industries added jobs during the month, including education, leisure and hospitality,
and health services.
Frequently Asked Questions Question: Mark,
Now that I've found a space, how long of a lease should I sign?
Answer: This can be one of the most difficult decisions you will need to make. There are a number of factors that come into play here (yes answers are more indicative of a longer lease term, while no answers indicate that short term lease flexibility is more important):
1. Is my business stable such that I don't expect my future space needs to change?
2. Does the space that I am leasing require a substantial investment in tenant improvements?
3. Do I expect rents to increase significantly in the future?
4. Is the location of my new space very important to the success of my business?
5. Is relocating my business hard to do?
6. Is my rent lower if I sign for a longer term?
The first two items are the most important points to consider. If you have a start-up business, then a shorter lease term is most likely better. However, if your start-up business requires significant improvements, then you may be forced into a longer term lease by the simple economics of amortizing the improvements over a long term so that your base rent is affordable. One potential pitfall to avoid is bad advice from your broker or the property's listing agent. Remember, the longer the lease term, the more money is paid out in
commission. While that may be good for the broker, it might not be what is best for you. Ask the question, "What is the difference in rate between a three year and a five year lease?" Once you have that answer, then decide.
Archived Newsletters
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Greetings!
Welcome to the "Tenant Rep Times". You are receiving this edition of my eNewsletter because you rent or own commercial office space and are either my client or a potential client. I trust you will enjoy this issue and get a "gem" or two out of it.
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
Should the images not display, there are 3 solutions:
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3) Add me to your "Safe sender list"
Thank you for taking the time to spend a few minutes with me.
Sincerely,
Mark D. Rauch Senior Vice President Travers Realty Corporation Direct: 213-430-2469
Mobile: 818-943-2959
markrauch@traversrealty.com
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5 Ways An Office Tenant Rep Will Save You Time and Money
By Mark D. Rauch
When renewing a lease, getting a quality tenant rep involved early can pay huge dividends.
"Your landlord is in the real estate business; Tenant Reps level the playing field. Tenant Reps provide expertise so you can concentrate on your core business."
It is important to make contact with a seasoned Tenant Rep as early as possible in order to maximize realized savings.
1. What benefit does a quality Tenant Rep bring to the table?
A quality tenant rep provides a broad spectrum of services. It's not as simple as just showing buildings - there is a wide array of knowledge that is necessary for every aspect of a transaction. This includes accurate and up-to-date market information, construction familiarity and a detailed knowledge of lease documents. In addition to identifying properties and providing expertise in the negotiation process, a good tenant rep will provide a comprehensive financial analysis that allows their clients to compare alternatives on an 'apples to apples' basis. By utilizing the services of a quality tenant rep, a company can reduce occupancy costs, increase profitability, mitigate lease risks and minimize time invested. A quality tenant rep will also interview architects on behalf of tenants. If a tenant is going to move or renovate its existing space, it will need an architect to design the space. A good tenant rep interviews architects and contractors and negotiates those contracts - at no charge.
2. How can a Tenant Rep help a company gain leverage during the negotiation process?
When negotiating, it's critical to have as much leverage as possible. When conducting real estate negotiations you gain leverage through a number of factors. Some of those include using market comparables - knowing what other deals the landlord has done, what the market dictates, what the landlord acquired the building for, upcoming lease expirations, if the owner has any intentions on selling the building and creating competition among the various players. All of these factors affect a lease renewal and good Tenant Reps will use this information to gain leverage with a landlord, whether it's an existing landlord or potential relocation.
3. At what point should a company contact a Tenant Rep?
The lead time necessary is dependent on the size of the tenant. The largest tenants need to engage a tenant rep several years prior to lease expiration so new construction can be considered. For smaller tenants, it's important to contact a tenant rep at least 12 to 18 months prior to a lease renewal for several reasons. One, the lease renewal/relocation process, when done properly, simply takes that much time. Secondly, and more importantly, in order to properly assess all of a client's options it's imperative to review, explore and negotiate any relocation options before a tenant hits renewal option dates. Typically, tenants will have the option to renew their lease with an option time between 6 and 12 months before the lease expires. It's important that market research is completed before that option date, because if it's not, you're exposed to your existing landlord. Tenants that pass through renewal options are often treated differently than those with options as their 'parachute.' Landlords can stick tenants with above market deals simply because the tenant does not have enough time to move. Being ahead of the curve is critical.
4. What types of cost savings can be realized by utilizing a Tenant Rep?
There are two types of savings, quantitative and qualitative. Quantitative savings include how much you lowered the rent, how much the construction allowance was increased, and how much free rent a tenant received. Perhaps even more significant - and where a good Tenant Rep will drive value - are the qualitative items, which are more difficult to measure. That's where you really see the benefit of having a strong Tenant Rep. Items in leases like renewal option language, operating expense caps and exclusions, termination and expansion options, core and shell definitions, subletting rights and code compliance are hard to quantify upfront because you can't associate a dollar value to them. But over a three-, five- or 10-year period - whatever your lease might be - you are certainly going to have to reference the lease for certain items. Qualitative items are hard to identify upfront, but often provide the biggest benefit in the long run.
5. What questions should be asked when meeting with a prospective tenant rep?
First, make sure the your Tenant Rep has adequate experience with similar types of tenants and transactions in the market. Secondly, ask a prospective Tenant Rep to answer the most important questions upfront, including: Specifically how are you going to save me money? How are you going to reduce my occupancy costs and increase my company's profitability? What do you know about my building and landlord? Every good Tenant Rep should think from the landlords' perspective. What keeps them up at night? What specific issues are they having in the building? Are there other tenants with leases expiring in the near future? Are there tenants moving out? If there is a tenant moving out, the landlord will be more sensitive to your lease.
They're already losing one tenant and certainly don't want to lose another. |
39 Rules Of Sales Success-Part 2 By Mark D. Rauch
You are responsible for your own success (or failure). Following the fundamental rules of selling success will lead to sales success faster than anything else. In part 2 of this article, I will reveal the second 13 rules.
Here they are: 1. Features are OUT, Benefits are IN Get in the habit of letting your prospects know how your product or service will help instead of telling them about features. People "buy" solutions. 2. Establish Rapport Find some common ground early in the relationship. Maybe it's golf, tennis or even your love for running. Perhaps you both have small children and can trade funny stories. Establish a bond. 3. Use Humor Have fun with your client or project.
4. Be Honest This one is simple; don't get caught in a web of lies or exaggerations. It's much easier to be honest. And, bad news is better than no news. 5. Keep Your Promises Under promise, over deliver -- you'll be impressive. Keep your word when you do promise, it will be remembered. 6. Don't Slam Your Competition If you have nothing nice to say, say nothing. Following this golden rule left over from childhood will keep you out of trouble and will make you look good, always. 7. Know What You Offer Know your product and client well, it will save you embarrassment. 8. Have Lots and Lots of Testimonials Few professionals actually make a point of collecting testimonials. Testimonials act as "social proof". You can never have too many. And, when a prospect sees them, it is very reassuring. 9. Look For Signs the Client is Ready to Buy If your client is ready to pull the trigger, go for it or you risk loosing the deal. TIME KILLS ALL DEALS.
10. Anticipate Objections Rehearse answers to common objections. 11. Overcome Objections Be familiar with all of the objections you may hear and be prepared to answer them. This is an area many fail. Be solution oriented.
12. Ask For the Sale! SIMPLE, ask for the sale. This may seem easy but often time neglected.
13. Ask Lots of Questions and Then Be Quiet My suggestion would be to carry around an index card with 100 common questions that will help you be the best and then use them! The one who asks the most questions wins at the end of the day.
Success is being confident and performing at your best, resulting in winning experiences. Failure is a simple lack of good planning and execution. Look for part 3 next week! |
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world. Assignments range from single office lease transactions to national and multi-national real estate portfolios. It is my sincere desire to develop meaningful, long term relationships as your trusted Tenant Rep Consultant and friend. Regards,
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Mark David Rauch Senior Vice President
550 South Hope Street, Suite 2600
Los Angeles, CA 90071
Direct: 213-430-2469
Mobile: 818-943-2959
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