This objective of this newsletter is to clarify and debunk the world of electronic advertising. If this does not interest you or is not in your line of work, please kindly unsubscribe below. We certainly don't want to clutter your inbox with irrelevant material.
|
A better seat at a better table
As part of their marketing and advertising efforts, many companies invest time and money in trade shows.
Many sink a good portion of their advertising budgets into them, sometimes sending representatives overseas or across the country just to have "a seat at the table."
Historically, many of these trade shows were extremely well-attended, and for many suppliers, they were successful ventures.
Are they still?
I guess it depends on who you ask.
I've had some experience with trade shows, and lately, many of the suppliers with whom I have talked have been rather underwhelmed by them.
Most of them seemed bored, and were glad to chat with me to pass the time. They used words like "disappointing," "light traffic" and the like.
To me, a publisher and editor of a global electronic media company, the room seemed rather full. And it was full--of exhibitors.
As I surveyed the room, there appeared to be 50 exhibitors for every pulp and paper producer. And that might be a conservative estimate. As a supplier, is that where you want to be? Is that a table where you want a seat?
I've also talked to folks who are choosing to eschew the trade shows to put their time and dollars into advertising campaigns that give them more bang for the buck. Many are finding that digital advertising is proving much more effective at putting their message in front of real prospects. Out there in the pulp and paper industry, where are the prospects?
Consider:
Each day, Paperitalo Publications, which proudly serves the worldwide pulp and paper industry, receives more than 20,000 clicks, or what we like to call "touches" to our informational offerings.
Our websites, Nip Impressions and PaperMoney, are the two top-ranked websites in the P&P industry, according to Alexa. Believe it. Check for yourself at http://www.alexa.com/.
Who looks at our sites? If someone doesn't have a vested interest in pulp, paper and the forest products industry, they won't waste a second of their time perusing any of our various offerings. That's a fact.
And why would these readers from around the world choose us over the "other guys?" Perhaps it's because we strive to be first in news. Maybe it's because we've been recognized for editorial excellence. Perhaps it's because we tell it like it is.
I could go on and on, but you get the point.
The only constant in the world is change, and before you decide to keep doing the same old, same old because "that's the way we've always done things," give us a call and let's talk above giving you a seat at a better table.
Steve Roush is Vice President, Publisher and Editor of Paperitalo Publications.
|
We are an established media company in the pulp and paper industry and are the trusted source for news. We have built our brand over the years to help you build yours. In 2016, we celebrated our 10th anniversary.
We have superior content that is used as a tool to deliver your message to your target audience. In 2016, Paperitalo Publications was honored by Trade, Association and Business Publications International for editorial excellence.
We have creative methods of publicizing ourselves for the benefit of our advertisers. Recently, Paperitalo Publications sponsored a race car driven by Jim Painter of Painter Racing, a legendary race car driver and paper executive.
Not only do we have unique ways of networking with professionals in the industry for the benefit of our clients, but we are also civic minded and do good deeds to help others. In 2016, Paperitalo Publications organized a Papermakers trip to Guatemala.
A collector's item, each year, our coin features a different inductee of the Paper Industry International Hall of Fame, Inc. This coin is very well received by the Paper Industry International Hall of Fame. We build our brand for the benefit of our clients. Every graduate in a pulp & paper school in the US leaves with a copy of Jim's book, "The Lazy Project Engineer's Path to Excellence." We not only support the future of the industry, but train them early on to follow our media for the benefit of our advertisers.
|
Older issues....  |
More Paperitalo Resources on Marketing...
|
|
ABOUT PAPERITALO PUBLICATIONS
"Paperitalo" (pop-er-ree-towel-o) is Finnish for "Paper House." We produce and distribute, electronically only, many publications dealing with all matters in the pulp and paper industry worldwide. You can see a list of these here. Additionally, we broadcast live, and in podcast form, from Pulp and Paper Radio International.Our print publications are the highest ranked publications in the pulp and paper industry worldwide according to alexa.com. We publish our and our major competitors' Alexa rankings each month here. We currently experience around 20,000-plus clicks, or as we like to call them "touches", every day from around the world. This means on average, every minute of every day, slightly more than 14 people choose to click on to one of our publications or podcasts.
|
 |
Paperitalo Publications, LLC
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
Vice President, Publisher & Editor--Steve Roush
Regional Sales--Art Burgess
Executive Vice President--Helen Roush
CEO & Executive Editor--Jim Thompson
Administration Manager--Allison Gifford
|
Paperitalo Publications
4018 Keeneland Court
Duluth, Georgia 30096
678-206-6010
|
|
