Avow Communications

Avow Communications Email Archives Homepage

Welcome.

We believe that branding is the core of marketing and communications and that it represents a promise to consistently deliver a standard of care or service.

We publish these emails periodically to share branding information, anecdotes and opinions that may be helpful to others. And we address questions sent to us.

Please look through our previous issues. Feel free to refer to the content. We allow it to be reprinted if attribution to Avow Communications is included.

Bill Carlos

Email Archives
June 2013 Branding (6/11/2013)
Organ donation program warms the heart. Integrated campaign leverages a country's passion for soccer to increase organ donors by 54% and eliminate the waiting list for heart transplants.
May 2013 Branding (4/30/2013)
Richie Havens gave us more than Freedom. From Greenwich Village to Woodstock, he made many stops along Madison Avenue.
April 2013 Branding (4/2/2013)
Avow Communications exposes serious cracks behind Lululemon's brand assets, and takes a stand on Nike Golf's message to Tiger Woods.
March 2013 Branding (3/2/2013)
Blackberry struggles to get out of its jam.
February 2013 Branding (2/9/2013)
No matter how you slice it, Subway is full of baloney.
January 2013 Branding (1/17/2013)
When marketing to women, shortcuts and stereotypes won't cut it.
December 2012 Branding (12/13/2012)
Our creative partners wish for happy holidays, express thanks for a year of accomplishments.
January 2012 Branding (1/10/2012)
Can Atlantic City pass 'Go' or will it move to the rear of the bus? Re-branding the Queen of Resorts after 30 years of day-tripping.
December 2011 Branding (12/22/2011)
Ads We Hate: Is Robert Wagner Knocking on Wood?
November 2011 Branding (11/28/2011)
It ain't free babe! It may be Social but it's still Media.
October 2011 Branding (10/24/2011)
Businesses can't ignore Facebook's compelling numbers. Reaching beyond the company Website.
July 2011 Branding (7/29/2011)
Why a California company would buy a hospital in Jersey City ... and what it all means for the healthcare industry in New Jersey
May 2011_Branding (5/17/2011)
Great brands exude passion through their employees
April 2011_Branding (4/27/2011)
Evolution of 'hybrid marketing' lures businesses, healthcare organizations
Jan. 2011_Branding (1/26/2011)
When your brand stumbles, it's time for some rehabilitation
Dec. 2010_Branding (12/20/2010)
Holiday wishes to all from all of us at Avow Communications
October 2010 Branding Communications (10/21/2010)
How social media changed direction for The Gap; and 'Nothing sucks like an Electrolux.'
September 2010 Branding Communications (9/27/2010)
Take time to follow seven basic principles that will unleash the power of your communications.
August 2010 Branding Communications (8/24/2010)
Facebook and Social Media marketing offers compelling opportunities for health-related companies.
June 2010 Branding Communications (6/30/2010)
Determination and destiny drive Kosovo refugee to become a doctor. Twice.
May 2010 Branding Communications (5/24/2010)
"Virtual" agencies shift focus from rating points to results.
April 2010 Branding Communications (4/6/2010)
When patients postpone their visits, don't take it lying down.
March 9, 2010 Branding Communications (3/9/2010)
Toyota's teaching moment: a brand promise careens out of control.
Feb. 2010_Branding Communications (2/4/2010)
With Frenemies on the Precipice! It's time to Pivot. BAM!
Jan. 2010_Branding Communications (1/14/2010)
Do you drive your business? Or does your business drive you?
Dec. 2009_Branding (12/18/2009)
Holiday wishes for health, happiness and success with a look toward 2010.
Nov. 2009_Branding (11/20/2009)
Will health reform send branding to the sick bay? And when did Cadillac become a health plan?
October 2009_Branding (10/20/2009)
Taglines: Peaks, pitfalls and raising the dead
September 2009_Branding (9/14/2009)
Communications Planning is critical to H1N1 preparedness
August 2009_Branding (8/14/2009)
Living up to your brand's promise. Do your actions match your core beliefs and messages?
July 2009_Branding (7/15/2009)
Do your communications materials consistently convey your brand promise?
June 2009_Popularity of Branding_2 (6/8/2009)
Why branding works and how it can work for you.

Avow Communications
554 Snyder Ave.
Berkeley Heights, New Jersey 07922

908.499.7862

Join our Mailing List!