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Resolve to drive your business in 2010 |
With the new year comes the typical personal resolutions. Excercise more. Eat healthier. Visit Italy.
But what about your business resolutions? Many small and mid-size businesses are "too busy to plan" and think they are successful enough as it is, just keeping up with what they already have.
If that sounds familiar, your business may be driving you, not vice versa. Ask yourself:
- Are there any slow seasons, slow months or even slow times of the day you'd like to fill in?
- Are there any services or procedures that are more profitable that you'd like to provide more of?
- Are there certain age groups or types of people you'd like to attract, as your existing customers get older?
- Can you reduce staff time on the phones by providing information, forms and services online?
Start with a checklist:
Is this the year you build a Website? This should be the cornerstone of your communications program.
If you have a Website, can it work better and harder for you? Is it updated regularly? Do you know how many people it attracts? Are they the prospects you want to attract? And do you have a way to convert them from prospects into customers?
If you advertise, is your program as efficient and as effective as it could be? Are you using the best choice of media?
Are you up on the newest ways to identify prospects using paid search, email marketing, social media and other online marketing strategies?
If you need help, or if you're too busy to plan, ask us. We can do the planning for you, then discuss your options. We'll make it easy.
Make 2010 the year you take control of your business. Resolve to plan for your best year ever and let us know if we can help.
Bill Carlos
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Introducing University Imaging to northern New Jersey |
 Our latest launch is the all-new diagnostic imaging center in Wayne, University Imaging, a member of the St. Joseph's Healthcare System.
We've supported the partners by developing the brand, marketing and communications programs, from the beginning. We designed the logo and identity system, the Website, advertising, brochures, forms and all ancillary materials.
To review the major elements of the program, click here. To review the University Imaging website, click here. |
