The heartbreaking case of Sarah Murnaghan, the 10-year-old Pennsylvania girl awaiting a lung transplant, once again brings the need for organ donation to the front pages.

 

Even when people sign up to become donors -- in the event of their death -- family members may try to prevent donation from occurring, particularly if they were not aware in advance of the deceased relative's intention.

Ogilvy Brazil created an integrated marketing campaign that leveraged the country's passion for soccer, increased organ donation by 54% in one year and reduced the heart transplant waiting list to zero!  

Working with Club Recife, Brazil's iconic sports club, Ogilvy created "Immortal Fans," a riveting, rousing video that channels the nation's passion for soccer into a life-affirming commitment.  

If you are moved to become a donor after watching it, you don't have to travel to Brazil.  Contact our friends at the New Jersey Sharing Network in neighboring New Providence.

This spot for Google Chrome is worth watching just to see drummer. Unfortunately for Google, she is too good for the superimposed captioning ... you can't watch her and read the message at the same time.  Newsflash -- never set up a competition between your creative and your message.

We are very pleased that our 2012-2013 print campaign for Operating Engineers was awarded second place at the 45th Annual Jersey Awards program, sponsored by the New Jersey Advertising Club last week in Cliffside Park.

The ads pay tribute to the members of Local 825 by highlighting their expertise and achievements, while connecting them with contributions they make in their communities every day.  

The "We Build Bridges" campaign shows there are more ways than one to build a bridge.