Legal Search Marketing
April / May 2012                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


The rise of Facebook, Twitter and other social media has left some attorneys wondering if and how to include these newer opportunities into their marketing plans. Solo practitioners and small firms are faced with limited time, budgets and resources. Some simply don't know what steps to take after they get their websites up and running.


But with more and more people turning to the Internet for everything from shopping to professional services, having a presence online is more important than ever. Few attorneys can ignore powerful -- and in many cases free -- ways to connect with clients and generate new business. This month I outline the essential elements of a profitable online presence.


Ian M. Bardorf

Feature Article

Facebook, Twitter, LinkedIn for Attorneys? You Better Believe It! 


The past few years have seen a dramatic increase in new web sites, directories, and social networks for attorneys. From LinkedIn to Avvo to Facebook to Twitter, it seems like there's always a new opportunity to promote your business. Faced with finite budgets and resources, many wonder whether or not to implement these new tools at the expense of more time-tested tactics.


Happily it's not an either/or situation - online marketing techniques can reinforce the effectiveness of relationship building, traditional networking, and lead generation. And as more consumers turn to the Internet, having a strong, complete online presence is more important than ever.


Consider these statistics:

  • Most people (97%) search online before making a purchase -- anyone seeking an attorney will head to Google first (BIA/Kelsey).
  • 66% of American use online local search, like Google local search, to locate local businesses (TMP/comScore/proprietary average).
  • 54% of Americans prefer the Internet and local search to phone books (comScore networks).
  • When researching products or services in their local area, 90 percent of consumers use search engines, 48 percent use Internet Yellow Pages, and 42 percent use comparison shopping sites.
  • 63% of social networkers are more likely to use a local business if the business has information available on a social networking site (Localeze/15miles).  

Your Online Presence

But what exactly is an "online presence" and how can it help you grow your business?

Read the complete article >> 



"Ian is a consummate professional, on time for every meeting, every conference call and when he says he is going to do something it gets done. He is the best in his field and I would be happy to offer a live recommendation if anyone would like to call or meet me."

Attorney Howard Lewis 
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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Client Spotlight
The law firm of Walters, Shannon, & Jensen is located in the heart of Brookline Village. They serve the local community in legal matters involving criminal defense, divorce, residential and commercial real estate law, and local municipal law.


Previous Articles

Got A Question?

Q:  What is Google+ and do I need it?


A: Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is one of the newest social networking sites. Launched as a test in June 2011, the site became available to all in September. The New York Times declared it Google's attempt to rival Facebook, which has over 800 million users.




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