Issue 10
Legal Search Marketing
Aug/Sept 2011                        
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet. 


With spending still down in the tight economy, Internet marketing has become even more important. Being listed at or near the top of Google, Yahoo, and other search engines boosts your visibility, differentiates you from competitors, and enables prospects and clients to find you more easily.


But along with the focus on Internet marketing comes a proliferation of solicitations from agencies that make grandiose claims, some times even guaranteeing a first place ranking on Google through Search Engine Optimization (SEO). Many of these firms have very little experience in SEO and are simply trying to take advantage of a new revenue stream by over-promising and under-delivering. In this issue I offer six things to look out for as you search for or evaluate SEO vendors.  



Ian M. Bardorf

Feature Article

6 SEO Tactics to Avoid    

Search engine marketing is one of the most effective tactics to generate leads, help you promote your expertise, reach prospects and stay connected with clients. A good ranking on Google's results pages is a measurable gateway for new business. Enhancing your website so that it's listed at or near the top of Google, Yahoo or any other search engine is called Search Engine Optimization (SEO).  


But along with the growing focus on search marketing has come a proliferation of agencies that claim they provide SEO. Many of these are website design firms or ad agencies that have simply added "search engine optimization" to their websites and have no in-depth experience. They often over-promise and under-deliver. Even worse, some of them can hurt your business in the long run.


Search Engine Optimization, if done well, is not a product or a commodity, but a sophisticated process that requires well trained and experienced individuals with up-to-date insight on the business.


In a tight economy, you simply can't afford to spend valuable resources on an effort that may or may not deliver the results you need. Here are six tactics to avoid when considering SEO.


Tactic 1: Promising a guaranteed #1 ranking.

Evaluating a firm to conduct your site's SEO is time consuming but worthwhile. You're spending valuable marketing dollars and need to show the return on that investment. It's easy to be tempted by firms that guarantee top rankings.


Read the complete article >>  




"I found Ian to be very professional, courteous and efficient in marketing my business. His efforts have certainly increased my bottom line. It is my pleasure to endorse him."

Attorney Michael Franklin

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Client Spotlight

Stanzler Levine, LLC

Philip Levine
Attorney Philip Levine
Richard Levine
Attorney Richard Levine
Liam Floyd
Attorney Liam Floyd

Stanzler Levine, LLC  


Got A Question?

Q: How can I attract local clients to my website?


A: Since most people (97%) search online before making a purchase, it's logical that anyone seeking an attorney will head to Google first.  


The most important thing you can do to be found in a "local search" is to claim your Google Places page and verify that the basic information is accurate. Read Four tips for Google Places to find out how in more detail.  


The second most important thing to attract local searchers is ...


Read more >>   


Got a question? Send it to Ian Bardorf at