Build Your Business Using LinkedIn
LinkedIn (www.linkedin.com) was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week -- more than one member each second.
Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, finance, and high tech sectors. Executives from all Fortune 500 companies are members and one million companies have LinkedIn Company Pages. There were nearly two billion people searches on LinkedIn in 2010.
Most importantly for attorneys, LinkedIn represents a valuable opportunity to market your firm to an affluent and influential membership. Here are ten things that you can do today to start taking advantage of LinkedIn.
1. Create a profile.
Like a resume, a LinkedIn profile allows you to share your professional expertise, your work history, accomplishments, skills and strengths. Even better, your profile can also include your photo, firm logo, links to your website, blog, Twitter feed, video, and more. Profiles also get good rankings on the search engine results pages and make it easier for people to find you online.
2. Update your profile.
If you're a LinkedIn member and have allowed your profile to languish, spend some time keeping it up-to-date and bringing it to life. Make sure you are connected to all the attorneys at your firm and that recent professional highlights, awards or activities are included. You can also list specific practice areas and skills that will demonstrate your expertise and bring your profile up when someone searches on those terms.
3. Customize your URL.
Click on the Profile tab, and then scroll down to the "Public Profile" section. If the link ends in numbers and letter and slashes, click on the edit link and choose your name (or firm name), to give your public profile a more polished appearance.
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