Issue 8
Legal Search Marketing
April/May 2011                        
Online Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet. 


This month we'll take a look at a powerful online tool you may be familiar with: LinkedIn. LinkedIn is the largest professional networking site on the Internet, with 100 million members in over 200 countries.


A LinkedIn profile is simple to set up and allows you to build an online network easily. It's also one more way you can promote your expertise, reach prospects and stay connected with clients.


And, once you get started, there are many other features you can use to generate business. Read this month's article to learn ten things you can do to build your business using LinkedIn.


Ian M. Bardorf

Feature Article

Build Your Business Using LinkedIn 


LinkedIn ( was launched in 2003 and is now the leading professional network on the Internet. LinkedIn is reportedly growing by roughly one million new members every week -- more than one member each second.


Unlike other social networks like Facebook or MySpace, LinkedIn members are professionals, primarily in the service, finance, and high tech sectors. Executives from all Fortune 500 companies are members and one million companies have LinkedIn Company Pages. There were nearly two billion people searches on LinkedIn in 2010.


Most importantly for attorneys, LinkedIn represents a valuable opportunity to market your firm to an affluent and influential membership. Here are ten things that you can do today to start taking advantage of LinkedIn.


1. Create a profile.


Like a resume, a LinkedIn profile allows you to share your professional expertise, your work history, accomplishments, skills and strengths. Even better, your profile can also include your photo, firm logo, links to your website, blog, Twitter feed, video, and more. Profiles also get good rankings on the search engine results pages and make it easier for people to find you online.


2. Update your profile.


If you're a LinkedIn member and have allowed your profile to languish, spend some time keeping it up-to-date and bringing it to life. Make sure you are connected to all the attorneys at your firm and that recent professional highlights, awards or activities are included. You can also list specific practice areas and skills that will demonstrate your expertise and bring your profile up when someone searches on those terms.


3. Customize your URL.


Click on the Profile tab, and then scroll down to the "Public Profile" section. If the link ends in numbers and letter and slashes, click on the edit link and choose your name (or firm name), to give your public profile a more polished appearance.


Read the complete article >> 


"Ian has really helped market my business through development of my website and Internet marketing strategy. He is a pleasure to work with, extremely knowledgeable and professional."

-- Attorney Tracy Fischer

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Client Spotlight

The Beliveau Law Group

The Beliveau Law Group


A full service law firm serving the greater Boston, MA area with offices in Danvers, Waltham, Quincy, Manchester, NH; Salem, NH; Naples, FL; and Fort Lauderdale, FL. 

LinkedIn Firm Profile

Elder Law, Estate Planning, Taxation, Real Estate, Family Law, Litigation

Got A Question?

Q: I've been a LinkedIn member for a while. What new LinkedIn apps should I use? 


A: LinkedIn offers a number of applications (apps) for members to connect with other members and promote their expertise. Four that I think are especially valuable for attorneys are:



LinkedIn Answers is a tool that allows you to ask questions and answer inquiries posed by other members. It is a valuable place to share knowledge and expertise. To try it, click on the "Answers" tab.



The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on your industry and job function. You can sort by most popular events, search for events, and create new ones.



Got a question? Send it to Ian Bardorf at