Issue 8
Legal Search Marketing
February/March 2011                        
Online Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet. 


In this economy, attracting highly qualified new clients is critical to your success. Many attorneys are finding that Search Engine Marketing is a key factor for growing their business.


But to get the most out of Search Engine Marketing, you need to make sure that both search engines, like Google and Yahoo, and visitors can find your web site easily. Creating a well-designed and friendly site is a process known as Search Engine Optimization (SEO). To help you understand and leverage this powerful tool, in this issue I debunk four common SEO myths.


Ian M. Bardorf

Feature Article

Four Common SEO Myths


Do you Google? More and more people do. In fact, search engine use around the world is growing. Last year there were more than 131 billion searches worldwide, representing a 46-percent increase over the previous year according to comScore, a leading digital marketing intelligence provider. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9 million per minute!


Search engine marketing allows you to reach and engage the searchers who are looking for you. And the process of creating the most relevant site that is also the most search engine friendly is called Search Engine Optimization or SEO. Because this is a sophisticated, on-going process, there are plenty of misunderstandings about how it all works. Read on to get the answers to four common myths about SEO.


Myth #1: The more someone clicks on my site, the higher my site will rank in Google.

False: There is absolutely no correlation between the number of "clicks" or visitors and how well a site ranks for keyword searches. Web sites rank well when they are properly optimized through a process known as Search Engine Optimization or SEO.


There are three pillars of optimization: good code, good content, and good connections. Good code refers to search engines' ability to access and index your web pages. If the search engines cannot read your site's code, then it will simply not appear in the search engine results.


Good content means that the information on your page is useful and relevant to those searching for particular terms.


Good connections means keeping good company based on the number, type, and quality of other sites pointing to your site. Google takes all these factors into consideration when determining which sites will appear and SEO helps create the most effective sites.


Read the complete article >>


"Ian has done an excellent job improving my Internet visibility and is a great resource in terms of online marketing. Top qualities: Great Results, Expert, Good Value."

Attorney Eric Schutzbank

Berid & Schutzbank, LLC

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Client Spotlight

Krasnow, Keller

Krasnow, Keller & Boris, P.C.

Greater Boston Metrowest Personal Injury Attorneys 


Concentrating in civil litigation and personal injury for over 15 years.

Got A Question?

Q: I've had success networking at local events. Do I need to use the Internet too? 


A: Most attorneys are fantastic natural networkers, connecting with current clients and prospects through colleagues, peers in other professions, trade and bar associations, and networking events. They know it's a necessary part of generating leads and growing their practice.


Only a few attorneys have chosen to use this ability to attract and retain clients via the Internet. These early adopters are using Facebook, Twitter, Google Places, Avvo, Justia and other social media to gain a competitive advantage online. 



Got a question? Send it to Ian Bardorf at