Feature Article
Four Common SEO Myths Do you Google? More and more people do. In fact, search engine use around the world is growing. Last year there were more than 131 billion searches worldwide, representing a 46-percent increase over the previous year according to comScore, a leading digital marketing intelligence provider. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9 million per minute! Search engine marketing allows you to reach and engage the searchers who are looking for you. And the process of creating the most relevant site that is also the most search engine friendly is called Search Engine Optimization or SEO. Because this is a sophisticated, on-going process, there are plenty of misunderstandings about how it all works. Read on to get the answers to four common myths about SEO. Myth #1: The more someone clicks on my site, the higher my site will rank in Google. False: There is absolutely no correlation between the number of "clicks" or visitors and how well a site ranks for keyword searches. Web sites rank well when they are properly optimized through a process known as Search Engine Optimization or SEO. There are three pillars of optimization: good code, good content, and good connections. Good code refers to search engines' ability to access and index your web pages. If the search engines cannot read your site's code, then it will simply not appear in the search engine results. Good content means that the information on your page is useful and relevant to those searching for particular terms. Good connections means keeping good company based on the number, type, and quality of other sites pointing to your site. Google takes all these factors into consideration when determining which sites will appear and SEO helps create the most effective sites. Read the complete article >> | 
