Issue 11
Legal Search Marketing
October/November 2011                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet. 


Are you happy with your website? Are you satisfied with its visibility in the search engines and the leads it generates? Do you feel like you're getting your money's worth? If not, this issue is for you.


This month I focus on two companies that provide marketing services for attorneys -- FindLaw and Martindale Hubble -- and how they often miss the mark when it comes to marketing you and your practice on the web.


In a tight economy, attorneys simply can't afford to spend valuable resources on marketing solutions that may or may not deliver the results they need. Read the feature article to find out more about what you may be missing out on and how to effectively transition away from a marketing company that's no longer right for you.



Ian M. Bardorf

Feature Article

Why FindLaw and Martindale Hubble Miss the Mark


If you're like many busy attorneys, you don't have the time to stay up-to-date on the latest advances in Internet marketing. Your expertise is in helping your clients and providing high-quality legal services. You need a savvy partner that will design and implement a results-driven, cost-effective online marketing strategy.


Most attorneys sign up with a company they believe will take care of their Internet marketing needs and help them stay current. Some of the biggest providers include FindLaw (a part of Westlaw) and Martindale Hubble. These are established companies that were founded to produce legal research in the form of print directories and have since moved into the world of online publications and marketing. Many of you have paid to appear in their listings, both in print and online, and have hired these venerable firms to create and host your websites, and market your practice.


But Internet marketing is more than just a listing and a website, and over time, many clients of these big companies become dissatisfied by not only the level of service but more importantly, the results they get for what they pay. If you're a FindLaw or Martindale Hubble client, you may be spending more than you need to for inferior results and missing out on other opportunities to help your business succeed. Read on to find out how FindLaw and Martindale Hubble miss the mark.


Local Always Beats National.

Did you know that 97 percent of people conduct research online before buying locally? Or that 64 percent of consumers expect the business within their search results to be within 15 miles of their location? Clearly it's important to appear in the search results for clients looking for an attorney close by and to work with a marketing partner that understands your area.


Read the complete article >> 



"Ian has really helped market my business through development of my website and internet marketing strategy. He is a pleasure to work with, extremely knowledgable and professional."

Tracy Fischer
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Connect with us on:

View our profile on LinkedIn Like us on Facebook Follow us on Twitter View our videos on YouTube Visit our blog

Client Spotlight
Attorney Alan Fanger
Attorney Alan S. Fanger

Alan concentrates in probate litigation, real estate disputes, and professional malpractice claims.

He leverages his blog, regularly updates his site with rich media, and utilizes social media to market his services.

Connect with Alan: 

View our profile on LinkedIn  Like us on Facebook  Follow us on Twitter

Got A Question?

Q: Who should use FindLaw and Martindale Hubble?


A: If you don't have a website or your website is simply a business card online without video, testimonials, articles, or Q&As, you may benefit from investing in these services for a year or two to jump start your marketing efforts.


Then you should harvest your investment by transitioning your site to a more affordable option and invest the money you saved in even more marketing opportunities.


The point is that you don't have to pay just one company a premium rate year over year. Once you decide to take your Internet marketing to the next level, it's time to move on to an agency that knows your local market and that's dedicated to your success.  


Got a question?  

Send it to Ian Bardorf at