Issue 13      
Legal Search Marketing
February/March 2012                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Ian M. BardorfWelcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


Have you ever "Googled" yourself to see what comes up when you search for your name or your firm's? Even if you haven't marketed your services on the Internet yet, chances are you'll find professional organizations you belong to, reviews of your firm, or other links to your name. You might be surprised by what you see - for better or for worse.


These days a firm's reputation can be enhanced or tarnished by what appears in search engine results. With prospects and clients searching online, having few results or a negative review can hurt your business. In this issue you'll learn how you can protect - or repair -- the reputation of your firm and your good name.


Ian M. Bardorf

Feature Article

How to Protect Your Online Reputation


What do prospects find when they look for you online? They may find your firm's website, your LinkedIn and Avvo profiles, blog posts or videos, your Facebook business page, and glowing reviews of your services. But what if your website is listed last or, even worse, not listed at all on the first page of results? Instead the top links lead to a client's bad review, a disgruntled employee's comments, or a competitor's website.


This situation is becoming all too common on the results pages of Google, Yahoo, Bing and other search engines. Attorneys who have spent years growing their businesses can find their work tarnished by lackluster search results or bad reviews. Many are turning to online reputation management to protect, strengthen and occasionally repair their standing on the Internet. Online reputation management can fortify and preserve an attorney's reputation in the search results and repair any damage that may have been caused by negative results.


For many attorneys, it's the nature of their business to be caught in the crossfire between clients and the opposing party. You are there to represent your client, not to make both sides happy. This means attorneys are a greater risk of receiving unfavorable reviews online, possibly from an unhappy client, but more likely from the other side's client. Unfortunately, these negative reviews may appear first when someone searches for an attorney with your area of expertise.


Having a presence online is one of the most important ways to grow your business and making sure that presence is accurate and positive is vital. Online reputation management uses the tools and techniques of search engine optimization (SEO) to ensure that your firm is getting good rankings and that favorable results outrank any unfavorable ones. Here are three steps you can take to maintain a good reputation online.


Read the complete article >>



"Apart from being extraordinarily personable, unfailingly accessible and responsive to a fault, Ian never stops thinking how best to deploy the online assets of my law practice."

Attorney Alan Fanger 
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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Client Spotlight

Reardon, Joyce & Akerson

RJA Law 
Proudly serving the Worcester County and Central Massachusetts area, Reardon, Joyce & Akerson are trial lawyers and seasoned litigation attorneys with a great reputation for providing excellent client-focused service and highly skilled legal representation.

Past Articles

Got A Question?

Q:  I just got a Twitter account for my firm -- what should I tweet?


A: Congrats on setting up a Twitter account - you've taken the first step! Social media like Facebook and Twitter let you stay connected with clients, share information, gather feedback, and build relationships in new ways.


Imagine your Twitter account as a friendly information booth or place for people to ask questions and share information. You can also share links to interesting articles; offer sneak peeks of projects or events; ask questions; solicit feedback; and ask followers what they think. 

Read more >> 


Got a question? Send it to Ian Bardorf at