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What's New at Counterpoint: Version 7 is here!
Counterpoint introduces Version 7, which offers new software modules to help you make the most of your Traffic and Affiliate systems.
Upgrade to v7 for:
- Speed: measurable performance improvement
- More Business Process Automation: schedule-queuing features for exports, report-generation, and more
- Background Task Monitoring: user-friendly status tracking for all automated tasks (backups, imports, exports, etc.)
- Enhanced Affiliate Compliance Tools: improved tracking, capture and reporting for network and station compliance data
And more ...
Read on for more about features we've developed to give you quicker, better commercial spot management -- for your advertisers, agencies, stations, and your internal business operations.
Counterpoint welcomes our newest clients:
Cross Platform Media
WYD Media
HRN Media Network
Your friends,
Counterpoint Software
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New Features
We've fine-tuned the tools for measuring delinquency statistics -- including a station responsiveness measurement -- and incorporated both Network and Station commercial spot compliance tracking, to give you a quick and easy view of your affiliates' compliance at every level.
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Affiliate Measurement
The Affiliate Measurement Utility, measures and stores the amount of overdue vs reported weeks, the number of Network and Station non-compliant spots, and Station Responsiveness. Several reports pull from this stored information, to give you a quick and easy view of your affiliates' compliance.
You can check out more information about the new Affiliate Measurement Utility in Affiliate Utilities .
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Network Compliance
To determine whether a spot is 'Network Compliant' or 'Network Non-Compliant', Counterpoint compares the aired date/time to the contracted flight of the spot, and flags the spot as 'network non-compliant" if it was moved outside of its ordered parameters.
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Station Compliance
Station Compliance is determined by comparing the aired dates/times to what was pledged. (Affidavit-posting promptness is not taken into account for station compliance.)
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Station Responsiveness
Station responsiveness measures the average number of days between the date on which the spots aired and the date the spots were posted, with a # of days count ranking. A low number (1) indicates prompt posting, while a higher number (7+) means there is a lag in posting time.
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Compliance Reports
The following Affiliate System reports now reflect all the spot compliance data:
- Affiliate Measurement
- Advertiser Compliance
- Fed vs. Aired
- Pledged vs. Aired
- Advertiser Placement
- Advertiser Fulfillment
And we are adding more all the time ...
Keep reading What's New at Counterpoint, for more features Counterpoint has to offer!
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Housekeeping
What's new with Pervasive?
Pervasive PSQL is the database management system on which Counterpoint runs.
Service Pack 3 for PSQL v11 is available now
See what's included in this service pack, released in December 2014, as well as in prior SPs, and download current updates at: PSQL V11 Downloads.
Contact [email protected] for assistance with applying Pervasive service packs (there is no charge for Pervasive updates).
Click here for additional Pervasive support life-cycle information.
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Who's Who at Counterpoint
Mary Nelson,
Senior Account Manager, [email protected]
Mary was born and raised in New England. Her first job in radio was at a local AM/FM station in Farmington, Connecticut.While working at the station, Markteron software was installed, and the company piqued Mary's interest which brought her to the west coast, where she spent over 10 years supporting Marketron clients.
Mary's experience and knowledge of radio and traffic made her a perfect fit for Counterpoint Software. Two decades later, Mary has had various positions and responsibilities within the company. As a Senior Account Manager, she enjoys the opportunities to share her broadcast knowledge with networks while supporting Counterpoint Software products for our clients.
During her free time, Mary enjoys movies, crafts, and outings with her Australian Shepherd, Sophy, who was recently certified as a service dog. Mary also spends her off-hours volunteering with a local group that promotes sustainability and organic growing.
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Behind the Screens
Task Monitor
Automated tasks, such as backups, exports, imports, etc. can now be configured for continual status monitoring. When a task is executed, its status will be color-coded and displayed as a menu item in the title bar so users can monitor task progress and be immediately alerted if there is ever a problem.
For additional information, please see IT Utilities.
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Meet Up
Mike Rooney and Melinda Lachance will be attending the NAB in Las Vegas
April 13-16, 2015.
Email: [email protected] to set up an in person meeting to discuss where the industry is heading, and how Counterpoint can help you get there.
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Need Training?
Whether you have a new hire, a new backup, are using new features, or just need a refresher course, Counterpoint is here to help!
Schedule an on-site visit to train or review current procedures, or an on-line web session tailored to your needs, by emailing:
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Have a Question?
To get answers to your questions fast, email our System Consultants:
Support Hours
8a - 10p Eastern Time,
Monday through Friday
Daylight Saving Time is
Sunday, March 8th
Click here for the current Support Contact List.
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