Counterpoint Software
3rd Quarter/2013
Issue: 8
Affiliate Screen Capture

In This Issue
New Features
Who's Who at Counterpoint?
Behind the Screens
Meet up!
Need Training?
What's New at Counterpoint 



As we say good bye to summer and welcome the crisp autumn weather, we trade our shorts and T's for fall scarves and cardigans. This is also a time to think about how we exchange and maintain our data. 


This issue of What's New at Counterpoint Software will walk you through interfaces we have with our industry partners, as well as ways to export and import information between various third party systems, all while maintaining the security and integrity of your data.


Counterpoint would like to welcome our newest clients:



Network Indiana


Your friends,
Counterpoint Software
New Features                                                   
We are happy to announce new partnerships with Matrix Solutions and vCreative PPO. For more information on how these systems can help your network, contact [email protected].




Matrix Solutions offers your network a CRM system that is media specific, along with a reporting platform designed for media outlets. Matrix uses their broadcast media expertise to provide you with the tools you need to manage and increase your revenue. 
Counterpoint sends current and historic revenue and potential revenue information into the Matrix Media and CRM system.
Here's what is exported:
  • Standard or broadcast month dollars
  • Future month data and past month data 
  • Cash/Trade orders as two records
  • Split salesperson records with each salesperson share per month, if applicable
  • Invoice Adjustments and AR Transactions

Here's what Matrix Offers:

  • Analytical Reporting
  • Data Cleansing and Normalization
  • Complete Media CRM system tailored for broadcasting 
  • Accessible from everywhere

To learn more about Matrix, and how they can help your Sales Team, visit



vCreative PPO (Paperless Production Order) is a web-based continuity management system that manages the workflow of commercials that runs on air and online, eliminating costly errors and saving time and hard-earned revenue.


When Copy is entered, Counterpoint automatically sends the new and/or modified copy inventory to vCreative, and updates the copy inventory status. Departments can set a status of 'hold' to any inventory that they do not want to send to vCreative, and have reports at a mouse click to review the status of each piece of copy.


Visit to learn about all that vCreative has to offer.


Be sure to keep reading What's New at Counterpoint, for more features Counterpoint has to offer! 



It seems that the more information you have at your finger tips, the more demands you are faced with. The more automated our tasks become, the more systems there are to manage. It's enough to make you question whether technology is easing or increasing your work load! Well, we are here to help eliminate duplicate data entry and potential errors with dozens of seamless data exports and imports. 


Traffic Exports 

The Traffic Exports document, details over 20 automation interfaces, revenue exports, spot data and copy exports, and more! This document will walk you through the purpose, setup, and execution of each export, and how they can save you time. 


Traffic Imports

Who has time these days to reconcile network logs, or better yet, enter and update research? Luckily, you don't have to with our Traffic Imports! Counterpoint imports aired information from a variety of automation systems, instantly updating your network affidavits. We also import research information from Act1, Radar, and CSV files, ensuring your data is current, correct, and hassle free!


Affiliate Exports

Getting spot information from the Traffic System to the Affiliate System is easy, but how do you get it to your Affiliates? With numerous third party interfaces and the Electronic Affidavit System, delivery to your affiliates is a breeze! The Affiliate Exports document, will explain how to setup and export your spot information, as well as audio instructions, including copy splits! Check out the Affiliate Export Center, to find out how you can schedule and manage all of your exports effortlessly.


Affiliate Imports

Every time you turn around it seems like there is a personnel change at an affiliate, a station switches ownership, format, or even call letters; keeping up to date can be a full time job, or it can be a mouse click! Similarly, you can employ a department to record aired information and track compliance, or you can click an import button. The Affiliate Imports document walks you through creating and importing station information files to keep your information current, and describes importing spot information from the Electronic Affidavit System, and third party systems. 


Not on version 6.0? 

Contact [email protected] about getting you upgraded today. 



Who's Who at Counterpoint 
Brooke Townsend,  System Consultant,   [email protected]


10 years ago, Brooke moved to New York City to attend The City College of New York's Broadcast Journalism Program. While at CUNY, she began exploring the city's vibrant culture as a news person for her local college radio station WHCR-FM. During her college career, Brooke interned at The Daily Show with Jon Stewart, The Onion News Network, and at WWRL 1600 AM, where she was hired as an Associate Producer.  


After earning her Bachelor's Degree from CUNY, she worked as an Associate Producer, launching WWRL's on-line radio stations The Caribzone and One Caribbean Radio. Ultimately, becoming responsible for all content as Head of Traffic and Production.   


Two years ago Brooke joined Counterpoint's support team, and has not only become an asset to our staff and customers, but has also taken complete ownership of the Counterpoint Engineering System. We are proud to announce that thanks to Brooke's hard work and attention, the Engineering System is now live.


During her free time, Brooke enjoys working on arts and crafts projects, and exploring NYC with her two dogs Mickey and Maxwell.      


Behind the Screens

Looking for ways to automate your work week and maintain your database? Check out these easy to use utilities! 


Traffic Utilities 

The new Traffic Utilities document details check programs that verify the integrity of your data and fix any issues that may compromise its integrity.


Affiliate Utilities 

The new Affiliate Utilities and Tools document will walk you through all of the built in features to optimize your data, and keep your system clean!


IT Utilities

The new IT Utilities document will guide your IT department through all set up and verification programs necessary to keep your system running smoothly.


Visit for additional manuals and  procedures. 
Meet Up   
Email [email protected] to set up a meeting to discuss how Counterpoint can meet your broadcasting needs today. 
Need Training?
Whether you have a new hire, a new backup, are using new features, or just need a refresher course, Counterpoint is here to help! With new training options, getting the training your network needs is easier than ever. 

Schedule an on-site visit to train or review current procedures, or an on-line webinar tailored to your needs, by emailing [email protected]
Have a Question?   
To get answers to your questions fast, email our System Consultants, at [email protected].
Support Hours 
8a Eastern - 7p Pacific
Monday through Friday 
Holiday Schedule
Counterpoint will be closed:
Thursday and Friday, November 28th & 29th, in observance of Thanksgiving.
 Click here for the current Support Contact List.
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