- Nice Ink for SENEDIA
- I'm Telling You This as Your Friend
- Great Content!
- Don't Wait Until it's Too Late
- Ospreys?!
- (More) Great Ink
- One Last Thing
- Your Neighbors Can Put You Out of Business
- A Happy Ending
- Funny is Better
- Good Ink!
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Curt Schilling: Hall of Famer?- Hollywood at the Corner of Division Street and Quaker Lane - Helping Our Clients Also Means Helping Their Partners - Another Rhode Island Success Story
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Greetings!
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President Obama
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When you get to the heart of this Politico story about how reporters feel they are being mistreated by President Obama and his team, you come across the three key words - content distribution network. As a former ink-stained wretch, I understand and value the role of a free press in a free society. On the other hand, why shouldn't the President - or your company or organization - tell their own story to key audiences without any filter? Until recently, the media controlled their own content distribution networks. Now the President has his own. And he's using it. Whether or not this is good for the Republic, I don't know. But the President's use of technology to create his own content distribution network does serve as a model here at New Harbor Group - allowing us to get our clients' stories heard by the people who need to hear them. Want to know more? Give me a call at (401) 831-1200.
Best,
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Don't put that Big Award you just won on the shelf - put it to work! Here's how.
At New Harbor Group, we tell our clients' stories to the people who need to hear them with a simple, four step strategic approach.
- Create a clear and compelling message;
- Create content to consistently and repeatedly reinforce the message;
- Determine key audiences, and;
- Create a distribution network that delivers the content, and the message, to the key audiences.
 So what's content? Recently, a number of local companies were named "Best Places to Work" by the respected Providence Business News. When we see awards like that, we immediately think - great content! An award reinforces the idea that your company is committed to excellence. Even better, it comes from a credible third party.
So what do you do with it? Here's what:
- Let your targeted audiences know you've been recognized via your e-mail newsletter. In the e-news, link to any coverage the press release generated, or the release itself (on your website).
- On your social media channels, link to the e-mail newsletter story, or any other online mentions of the award. These may have been created by you, the sponsoring organization, or someone else.
Last step: Get another award - and do it all over again.
Read the next story to see what I mean...
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Nice Award! Great Content! Nice Ink!
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 Home & Hospice Care of Rhode Island (HHCRI) is a local treasure. Recently, HHCRI was named a 2013 Hospice Honors recipient, one of the Top 100 hospice providers in the country. The prestigious award recognizes hospice agencies who provide the best patient care as rated by the patient's caregiver. Click here and here to read just some of the coverage of this agency's justly deserved national recognition.
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