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Greetings!
 Long before there was the unfortunately named Rep. Anthony Weiner of New York, there was Olneyville's famous New York System Hot Weiners. These days the Weiners of Olneyville are getting much better press than the NYC branch of the family. A few days ago I had a chance to speak on local radio about why that is, and how Rep. Weiner has shattered nearly every single rule of crisis communications during his recent travails. You can listen to that conversation here. Meanwhile, Rep. Weiner's problems reminded me of people in the recent past who have managed a crisis well, and lived to tell the tale. Whether it's Big Papi or Disney and the Case of the Naked Ingenue, there are ways to prevent a bad situation from becoming worse, and avoid a career-ending disaster. Best,
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What's Your Message?
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On the New Harbor blog we talk about why it's so important for an organization to have a clear, understandable Message.
Many people think that their organization's Message is a lengthy listing of all the things they do, delivered as quickly as possible. The response to that is usually a confused "Huh?"
So what's the more effective alternative? Here, from the blog, is an example of an ineffective Message and an effective one.
Message #1- We were founded by a visionary who started a movie company, then we got into television and amusement parks - which we still do - but now we own a TV network with three channels - one for kids, one for sports and one for general audiences. We also sell books and toys based on the characters from our movies and we even run a cruise line.
Message #2- We use stories and characters - like Mickey Mouse - to entertain, to teach lessons and to give people and families fun things to do.
The first message answers the question "What do you?"
The second question answers the real question, which is "Who, and what, are you?"
To read the whole story about Messaging, and why it matters, stop by our blog.
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| Quonset Passes a Major Milestone |
 With 8,800 people working at 168 companies, our client the Quonset Business Park is one of the state's leading engines of economic growth and job creation.
Recently, the Business Park passed a major milestone. It wasn't the fact that it was the 8th largest auto importer in North America, or the second fastest growing on the continent or that auto imports there have quadrupled in the last 15 years.
Nope. The key milestone was this - for the first time, over 1,000 people opened and read the Park's popular e-mail newsletter "Quonset Points" - 1,114 readers to be exact.
Why is that a big deal? Because an e-mail newsletter is the central element of any organization's plan to provide information to its key audiences - something the Quonset e-news does well.
Why is an e-mail newsletter such a good idea? We talked about that in the New Harbor blog a while back. We also talked about how to get people to open the e-news.
And if you want to get the latest about what's going on at Quonset, a modern-day Rhode Island success story, you can sign up for "Quonset Points" right here.
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| Also of Note...
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 New Harbor Group has never won the Stanley Cup, but we do have one thing in common with the World Champion Boston Bruins - we have the same "announcer". That's right - old friend Jim Martin, the P.A. Voice of the Bruins at the Garden, is also the "Voice of New Harbor Group" on our voice mail system. Small world.
- Today is former R.I. Gov. Lincoln Almond's 75th birthday. Ian Donnis at WRNI, the local NPR affiliate, asked me my thoughts on Gov. Almond's legacy. Here's what I said.
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