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Greetings!
 | | The Winner |
First things first. Last month, we used the subject line of our e-mail newsletter to get some insight into who our readers found more interesting - the thoughtful, powerful chairman of the Federal Reserve Ben Bernanke or celebrity socialite-princess Paris Hilton. As you may recall, half of our readers received the e-news with a subject line about Paris - the other half Ben.  My sense was that Paris would be the winner, and I was right. The open rate for the e-news with the Paris subject line was 20% higher than the one referencing Bernanke. However, neither one was opened as often as the previous edition of our e-news with the subject line "Google Says We're #1." Not that we value fluff over finance, but it's good to be in touch with your audience. Best,
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Top 10 Reasons You Need a PR Firm
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Ever said to yourself, "Gee, we could really use some good PR?" Well, in the "Couldn't Have Said it Better Myself" category, here's a link to a worthwhile post, "Ten Signs You're Ready for a PR Firm," at the Marketing Executives Networking Group blog. Here are my five favorites, with a little commentary:
You'd be surprised at how much you have to say that is newsworthy, and what information or recent developments you might share in order to help portray your company or organization as a dynamic leader in its field. Don't let that good news fall like a tree in the forest.
- There are misperceptions about your brand.
- You have a reputation problem.
and - A competitor is framing the conversation in your space.
As we say on the front page of our website: "Define yourself, or be defined by others." Don't let someone else tell your story or beat you to the punch. You want to take full ownership over how the public perceives your brand and how well you are understood by your potential customers and clients.
- You could do it yourself but don't have time.
Whenever I make a presentation about what we do and how we do it, I always start with the following Q & A:
Q: What is PR?
A: Something you do when you have time and money left over.
Which of course is, "Never." If you are a viable organization, chances are you simply don't have time to spread the word, contact media and market yourselves to the best of your abilities. That's where PR comes in. We are the ones who can find time to manage your brand and reputation while you're busy running your business on the front end.
I strongly recommend that you read the rest here.
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| A New Client: New England's 21st-Century Schools |
The New England Secondary School Consortium (NESSC), a new client here at New Harbor Group, is a pioneering effort designed to improve schools throughout the region. We'll be working with five state education commissioners (Connecticut, Rhode Island, Vermont, New Hampshire and Maine) as they share resources and capture economies of scale to ensure that New England will lead the way in developing truly 21st-century high schools.
The NESSC is founded on the idea that while the states share common principles, goals, expertise and other assets, each has different needs, priorities and communities that will ultimately decide what modifications are appropriate.
New Harbor Group will advise NESSC as it transitions from developing effective policies to implementing them. Our team member Rhoades Alderson will take the lead in helping the group develop its message and engage the public. We're proud to be engaged with NESSC as they implement common-sense improvements so that children across New England graduate from high school ready to succeed in the global, competitive 21st-century economy.
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| Nice Ink!
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 Hats off to the thousands of local Boy Scouts who participated in this year's Scouting for Food drive. The 23rd annual drive, which took place earlier this month, collected 300,000 pounds of food for local food pantries. Click here to watch Scouts Elliot and Esteban on The Rhode Show on Fox. See photos of Troop 1 and Pack 5, Narragansett, participating in the drive.
 Congratulations are in order - not just to the winners but to every candidate for office on Election Day who rolled up their sleeves and got involved in the process. Sure, politics can be messy, frustrating and occasionally dispiriting, but as this blog entry about Alexander Hamilton shows, it has always been thus. Even George Washington came in for his share of partisan abuse. But the great ones just decide to plow through it - and do.
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