In This Issue
Nice Ink for SENEDIA
I'm Telling you This as Your Friend
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Past Email Newsletters

- Great Content!
Don't Wait Until it's Too Late
Ospreys?!
(More) Great Ink
One Last Thing
 
- Your Neighbors Can Put You Out of Business 
- A Happy Ending
- Funny is Better
- Good Ink! 
Curt Schilling: Hall of Famer?
- Hollywood at the Corner of Division Street and Quaker Lane
- Helping Our Clients Also Means Helping Their Partners
- Another Rhode Island Success Story
Apologize Like You Mean It
- Great Content!
- I'm Sorry.. But Not Really
A New Year, A New Name, A New Look
- You Have a Story to Tell
- Nick Ink! 
Penn State
- Big Papi: Communications Done Right
- 140 Tons of Food!
- Nice Ink!

Building a Great Team
- Nice Ink!
- Show Me the Money: 2010 Edition

How Not to Handle a Crisis
- What's Your Message
- Quonset Passes a Major Milestone
- Also of Note

Not in My Back Yard!
- NIMBY Situation, Averted
- Knowing Beats Guessing Every Time
- Great Ink!

Why You Need to be on Twitter
- Why You Need to be on Twitter
- Twitter in its Place
- Here's How it Happened


Greetings!

My brief, but thoroughly enjoyable career as a print journalist began 25 years ago this month. In that newsroom, the pursuit of "truth" - a subjective quality - was the Holy Grail.

Years later I told my journalism students at Providence College that you could write a story free of inaccuracies, but still not tell the truth. Last year I offered a brief discussion about how perspective and context are indispensable to telling "the truth". 

 

In our most recent blog entry I talk about "perspective" and the pursuit of "truth" a little more, using two recent stories in the local media, here. One story, the obituary of a much-admired community leader, placed a delicate piece of accurate information in its proper perspective. The other, though not inaccurate, lacked some key facts that left the reader with an overall impression that was at best incomplete.

U.S. Senator  
John J. Blutarsky
Finally - Here's a recent story from Slate, discussing Bob Woodward's biography of the late John Belushi. The article illustrates perfectly how you can get facts right, but lacking the proper context, get the story very wrong.


Yours in the pursuit of truth - or at least being "not inaccurate."

 
Best,
 
 
Nice Ink for SENEDIA
 
With sequestration looming for February 28, New Harbor Group was hired two weeks before by the Southeastern New England Defense Industry Alliance or SENEDIA. The assignment? Spread the word about the damaging effects of the sequester on the local defense industry. 

 

We immediately began to create a social media infrastructure and cultivate coverage in the local media. Despite the short notice, we enjoyed a great deal of success alerting the media to the issue, defining it on SENEDIA's terms and establishing members of the group as subject matter experts.

Here's a list of some of the coverage we were able to secure, and a great example of what we can do for all our clients, even on very short notice.

February 15 
February 16
February 17
February 19 February 23
  • WPRO: SENEDIA Executive Director Molly Magee interviewed by Steve Klamkin
February 25 February 27 February 28
I'm Telling You This as Your Friend

By now you know that we are big fans of the e-mail newsletter at New Harbor Group, and you can click here to find out why.

Despite our best efforts to prevent people from sending out an e-news with subject lines that practically scream "Delete Me!" we still get e-mail newsletters that ... well, scream "Delete Me!!""

So as a service to the community, we have initiated a regular blog highlighting Sender and Subject Line combinations we've received in recent weeks that, well, could be improved.

Here are the initial entries in the E-mail Newsletter Hall of "We Could Do Better".