In This Issue
Hollywood at the Corner of Division and Quaker Lane
Helping Our Clients Also Means Helping Their Partners
Another Rhode Island Success Story
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Penn State
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Building a Great Team

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How Not to Handle a Crisis
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Why You Need to be on Twitter
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Top 10 Reasons You Need a PR Firm
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You're Not Paris Hilton
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Greetings!  

The "expert opinion" business can be a tough racket, particularly when you don't have all the facts and you're overtaken by developing events.  

I was reminded of that lesson this weekend after participating in an interview via email with a local blogger about Curt Schilling's communications options in the wake of the collapse of his company, 38 Studios. We posted the entire interview on the New Harbor blog.

However, before the story highlighting my analysis could be posted, the Providence Journal ran an interview with Number 38 himself on Tuesday morning.

Most of my views hold up pretty well, though - particularly the cautionary points about the toxic effects of bitterness and finger-pointing and the potential dangers of keeping silent for too long.

I'd be interested in your comments.

Best, 



Hollywood at the Corner of Division Street and Quaker Lane
 
It's a Big Night for local Boy Scouts and their beloved Camp Yawgoog. Hundreds of the boys acted as extras in Wes Anderson's new hit movie Moonrise Kingdom, and the 97-year old camp had a starring role as well. The movie recently opened at the Cannes Film Festival to rave reviews.

Tonight, thanks to the generosity and the all-around good nature of Focus Features, the Scouts will host a pre-screening of the film at Showcase Cinemas in Warwick. (The screening is only for the Scouts who were extras and their parents. The event is closed to the public.)

Shot entirely in Rhode Island, the movie is set in 1965 and stars Bruce Willis, Edward Norton, Bill Murray, Frances McDormand, Tilda Swinton, Jason Schwartzman, and Bob Balaban; and introduces Jared Gilman and Kara Hayward.

Moonrise Kingdom also carries a dedication to the memory of the Narragansett Council's previous Scout Executive, Dave Anderson, who passed away late last year after a brief battle with cancer. Dave coordinated the filming at Yawgoog and the inclusion of local Scouts as extras. He is missed by everyone in the local Scouting family.

Yawgoog, founded in 1916, is the third oldest Boy Scout camp in the country. The camp is located on 1,800 acres in Rockville, Rhode Island. Approximately 6,500 Scouts from around the world attend camp every year.  

Moonrise Kingdom is a fun, entertaining movie - it should be a great night for the Scouts. Click here to check out the movie trailer.
Helping Our Clients Also Means Helping Their Partners
 


When we help a client with their communications, we often look to help their partners succeed as well. 

Last week, we had the opportunity to work with Home & Hospice Care of Rhode Island's (HHCRI) newest partner, Alex and Ani, Inc. We helped launch Alex and Ani's new Phoenix Charm Expandable Wire Bangle, which was designed exclusively for HHCRI as part of the Alex and Ani Charity by Design collection.

To support the launch effort, New Harbor Group took the lead on developing the key messaging to be shared by Home & Hospice and Alex and Ani. We also choreographed the rollout timeline, led HHCRI's social media efforts, and launched a new blog for HHCRI. The new blog will also help raise awareness for future HHCRI initiatives.  

To see how the social media efforts from both HHCRI and Alex and Ani worked in tandem to promote the launch, here's a look at some of the elements of the strategy:
To read the HHCRI and Alex and Ani announcement, click here.
Another Rhode Island Success Story

In 2009, we helped Coastway Community Bank when they converted from a credit union, the last completed conversion of its kind in the United States. Our role involved clearly communicating the benefits of being a bank to Coastway's depositors - who had to approve the proposal - in an understandable way that avoided financial jargon.

Recently, we worked with Coastway to gain depositor approval for another proposal - this time, to authorize the bank to form a mutual holding company.  The proposal positions the bank to strengthen its financial position while allowing it to maintain its independence and local ownership.  

Coastway's depositors apparently agreed, with 94% of them voting "Yes."  Another good piece of economic news for Rhode Island.

Read coverage from the Providence Business News, here.