Greetings!
We hope the following content will provide current and useful information to our clients and other members of our community. Thank you for your continued support of the SBDC. Please contact our office for further information or assistance.
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What Entrepreneurs Can Learn from Olympians
by Rohit Arora, CEO of Biz2Credit, Fox Business
July 31, 2012As the world gathers in London for the summer Olympics, we all marvel at the feats they are able to accomplish. Just by making their respective teams and participating, they already are winners. Those who win medals have truly accomplished something marvelous. Olympians are inspiring. They are supremely driven and dedicate their lives to pursuing their goals. They are great role models for all Americans, particularly small business owners. Olympic athletes have the same qualities that are important for entrepreneurial success. Perseverance -- NBC's coverage of the Olympics will undoubtedly present stories of athletes overcoming tremendous odds to reach the pinnacle of their sports....
Investment -- Training for the Olympics is not cheap. Superstar athletes such as Michael Phelps, LeBron James, and Serena Williams do not need financial support. However, competitors in sports such as shot put, kayaking, and wrestling have minimal sponsorships and sacrifice potential earnings in the business world as they pursue their athletic endeavors.
Entrepreneurs often forgo higher paying jobs as they commit to launching their own businesses. Thomas DeGeest, founder of Wafels & Dinges, gave up a six-figure job with IBM to become a pioneer among New York's gourmet food trucks. Small business owners put their own money into their enterprises, frequently pay themselves little salary, and often reinvest whatever money they make back into the company. It may take several years for a firm to reach the break-even point and longer to start making a significant profit. Just like athletes, many small business owners fail, never reaching their dreams of success, while others strike it rich and become famous.... Click here to read complete article
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Staying the Same Costs Too Much
by Jamillah Warner, Small Business Trends
July 29, 2012  The thing about owning a small business is that you get to choose: 1.) how it functions 2.) how it runs 3.) what it looks like and feels like and 4.) who it serves.
The choice is yours. Of course, the details of your business could be so overwhelming that you forget that you actually did have a choice in the beginning because you're so busy doing. You forgot that in the beginning, you decided how to market (or not market) your business, how to train your team, the way to manage and track your money. You chose, right down to choosing not to choose. I've done that before and ended up with some kind of make-shift, knee-jerk version of a system. It's the kind of situation that can overwhelm you and drown your team. Sometimes, it's scary to change, to innovate the way you do things. Because we tend to cling to the familiar, even when it's not all that comfortable.... Click here to read complete article
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4 Must-Have Tech Gadgets for Small Businesses
by Yung Trang, TechBargains.com
July 31, 2012
In the last decade, you've replaced your clunky desktop and thrown away your ancient fax machine, but are you on the cutting edge of technology? At the very least, are you keeping up with your competitors? These days technology in the work place isn't a luxury. It's a necessity that can quickly make you stand out to clients and improve work efficiency.
But before you drop big bucks on the latest and greatest gadget, consider these four technology must-haves that, according to the reviews by TechBargains' expert staff of tech enthusiasts and bargain hunters, will help get the job done, take your business mobile and impress your clients-all for less than $1,500 collectively....
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Speak My Language: Getting Customers to Listen
by Jamillah Warner, Small Business Trends
July 30, 2012
 How do you get and keep the attention of people who do not have to listen to you? I mean, life and marketing is not like grade school and your audience doesn't have to be in the room so to speak. From tutoring teenagers in voluntary summer programs to building a following online or a loyal client base, the process of communication is fascinating to me.
How do you captivate an audience enough to get them to listen to you and buy from you?
Kristen Zhivago at RevenueJournal has a simple take on it. In 'Why Do They Love You," she suggests that you "have someone you trust to interview your customers." Isn't it funny how simple solutions keep rising to the surface.
So What Is The Right Way To Say It?
How many times have you run around in circles with your marketing copy, new product development ideas, and other processes inside your small business, trying to find the "right" way to do things? Who wants to put energy into things that your staff won't use and that you clients won't buy?
What if you could speak their language? What if you knew the magic words? What if you knew how to talk to potential clients?....
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 The ASBDC Biz Blog launched in January 2012 with 12 contributing companies -- all with extensive backgrounds in small business. The blog is updated weekly with new articles covering topics on IT & Marketing for Small Business, Youth Entrepreneurship, Veterans in Small Business, Procurement, Financial issues and more!
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The EAC Small Business Development Center, funded by Eastern Arizona College and the Small Business Administration, is designed to promote the success of small business in the Graham and Greenlee County area, as well as the San Carlos Apache Nation. This program puts a team of experienced business professionals at your disposal - at no cost to you. We offer one-on-one confidential counseling and training in various business-related areas such as record keeping, marketing, taxes, computer usage, business planning and more. Take advantage of us. We're here to help you!
Sincerely,
Kevin Peck, Director
EAC Small Business Development Center
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Greenlee County Seminar
Thurs., August 23, 2012
6:00 - 8:00pm
Cost: FREE!
Location TBD
Click here to register
Human Resources & The Color Code Personality Test
Knowing your employee's personality traits can help minimize employee turnover! Learn how!
Thurs., August 30, 2012
6:00 - 8:00pm
Cost: $20
EAC High Tech Center (HTC) #124
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Good Reads
The 100 Best Business Books of All Time What they say, why they matter, and how they can help you. Thousands of business books are published every year. Far too many for any reader to sift through single-handedly. Here are the best of the best. After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are the most respected experts on the category. Now they have chosen the 100 best business titles of all time - the ones that deliver the biggest payoff for today's busy readers.
The 100 Best puts each book in context, so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Click here for more information
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We would greatly appreciate it if you share our services with your friends, family, and colleagues.
If you would like to write a review or testimonial about your experience with the SBDC, click here to find out how!
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EAC Small Business Development Center
615 N. Stadium Ave., (Student Services Building)
Thatcher, AZ 85552
Phone: (928) 428-8590
Fax: (928) 428-2578
Email: sbdc@eac.edu
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