For the budget conscious small business owner, there are several ways to contract help. This ranges from paying high end professionals to college interns specializing in the service that you need. Truly, when it comes to getting help, where there's a will, there is a way.

But before you start bringing people in to help with your marketing, you need a marketing plan that you understand. To develop your strategy you can do a few things.

1.) Pay for professional training and their team. In order to be a good driver you have to practice. Teachers, doctors and administrative assistants acquire training. And when it's time to implementing an effective marketing strategy, it pays for you to learn from successful others. The training can save you time, money (in the long run) and confusion.

2.) Read great marketing books. Some of us are working with a smaller training budget, so grab a great book and make it a habit. At a minimum, as the seasons change, learn something new about marketing. This habit will lead to creative ideas when you need them the most.

3.) Wing it and watch it work. This philosophy is more effective after you have completed number one and two. Winging it without a sound marketing mind can be dangerous. But after all the training, there comes a time when you just have to jump off and fly.....