Greetings!
We hope the following content will provide current and useful information to our clients and other members of our community. Thank you for your continued support of the SBDC. Please contact our office for further information or assistance.
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Why Do People "Like" You on Facebook?
By Heidi Tobias, Constant Contact
December 27, 2011 |
 Looking around at the articles, blog posts, guides, and eBooks about Facebook, they all seem to focus on the same question of "How do I get someone to 'Like' my Page?" While getting people to Like your Page is certainly important, many of these how-tos fail for one business or organization and work great for another. How are you supposed to know what tips will work for you? Start by asking yourself the question, "Why would people Like me?" and let this determine the techniques that will work for your individual situation.
The reason people do business with you ties directly to the quality of service and the perceived value of their interaction with you. Did you know those are the same reasons people will chose to Like you on Facebook? Of course, being Liked is not a given - 78% of us only Like 10 brands or less. But it can be valuable: According to Syncapse Corp., a Toronto-based social media management software provider, a customer who Likes you is worth $136.38 more than one that does not.
The reason why someone would Like a business or organization on Facebook may be a little different for everyone, but there are some constants that can help you identify your own why:
Click here to read complete article
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7 Ways to Regain Your Productivity
Written by Barry Moltz, Small Business Speaker, Consultant, and Author
December 27, 2011
We are all busy. In fact, many of us compete with each other on how busy we are. With all the information flooding in every minute of the day, it's amazing that we get anything done at all. But, there is a big difference between being busy and being productive in your business.
Do any of these "just too busy" symptoms seem familiar?
Furious multitasking
You work harder and longer than ever before to balance multiple things at once in your head, on your desk and on your computer screen. But you are accomplishing less.
Constant distractions
The worldwide Web can be a worldwide waste of time. You consistently stop what you're doing to check new Facebook, Twitter and e-mail alerts. In fact, you go looking for interruptions as a new form of procrastination.
No action plan for the day
You may start the day with an action plan, but it gets blown up in the first 15 minutes of the workday. The crisis of the moment always seems to take precedent over any planned activity.
Accomplishing marginal work quickly
You get things done on time, but most of it is a halfhearted effort or it is not thought through.
How to regain productivity
Albert Einstein said that the definition of insanity is to keep doing the same thing over and over and expect to get different results. Unfortunately, we continue to do things inefficiently even though we should know better. When it comes to increasing our productivity, we can be our own worst enemies.
So, what steps can we take to be more productive?
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Free Guide for Small Businesses
An online roadmap to follow as you prepare to market and negotiate the sale your small business.
Produced by BizBuySell, the Internet's Largest Business for Sale Marketplace. Written in conjunction with Small Business Strategist Barbara Findlay Schenck, author of best-selling business books including Selling Your Business for Dummies
If you're thinking about selling your business, this book is for you!
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BizBuySell recently launched a free 100-page 'Guide to Selling Your Small Business' via their website that might be of interest to small business owners. The guide is perfect for anyone who is looking for actionable advice and step-by-step instructions to follow as one prepares to exit a business. The guide is divided into five chapters, and helps small business owners:
- Decide why, when and how to sell their business
- Prepare to offer their business for sale
- Market their business for sale
- Understand the selling process and timeline it involves
- Close the sale and transfer the business to a new owner.
Click here for more information
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The EAC Small Business Development Center, funded by Eastern Arizona College and the Small Business Administration, is designed to promote the success of small business in the Graham and Greenlee County area, as well as the San Carlos Apache Nation. This program puts a team of experienced business professionals at your disposal - at no cost to you. We offer one-on-one confidential counseling and training in various business-related areas such as record keeping, marketing, taxes, computer usage, business planning and more. Take advantage of us. We're here to help you!
Sincerely,
Kevin Peck, Director
EAC Small Business Development Center
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Thurs., February 9, 2012
6:00-8:00pm
EAC AP Building,
Room #109
Your Media...Your Message
Thurs., February 23, 2012
6:00 - 8:00pm
Cost: $20
EAC AP Building,
Room #109
Click here to register
for our complete list of seminars for January-May, 2012 |
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"Successful Business Plan," 5th Edition book
By: PlanningShop
Referred to as "the entrepreneur's bible," this book is used in the nation's top business schools and by hundreds of thousands of entrepreneurs and small business owners. The 5th edition includes up-to-date content including social media marketing, a feasibility analysis, social responsibility, and globalization.
Click here for more information
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We Appreciate Referrals!
We would greatly appreciate it if you share our services with your friends, family, and colleagues.
If you would like to write a review or testimonial about your experience with the SBDC, click here to find out how!
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EAC Small Business Development Center
615 N. Stadium Ave., (Student Services Building)
Thatcher, AZ 85552
Phone: (928) 428-8590
Fax: (928) 428-2578
Email: sbdc@eac.edu
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