Greetings!
We hope the following content will provide current and useful information to our clients and other members of our community. Thank you for your continued support of the SBDC. Please contact our office for further information or assistance.
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How to Create a QR Code in 4 Quick Steps
By Corey Eridon, Hubspot
December 15, 2011 |
You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads, and grow your social media presence using direct mail and flyers? Get a QR code on those print materials!
Although QR codes (quick response barcodes) are no longer brand spankin' new to the marketing scene, they have become more widely utilized, and the barrier to entry is lower than many marketers might think. Not only that, there's a multitude of creative uses for QR codes that help engage others with your brand and bridge the gap between outbound and inbound marketing. So here's how you can get started with your first foray into creating QR codes that will bring your print media into an inbound marketing world.
Click here to read complete article
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6 Secrets to Overcoming Burnout
Written by Mike Michalowicz, Open Forum
January 2, 2012
Feeling a little burned out in your job or career? Perhaps you are feeling it and don't even realize that's what it is. Whether you already recognize burnout or not, it's a good time to evaluate whether you have it, and what to do it about it. Burnout can be disastrous for both you and the company, so the sooner you spot it and address it, the better off everyone will be.
First, however, it's important to identify exactly what burnout is. My definition of burnout is when you feel your efforts are fruitless and that you have lost all enthusiasm for work over a sustained period of time. If you have just a few lackluster days, or even a few weeks of them, it could just be a simple anomaly. But when that "lacklusterness" goes on for a month or more, you, my friend, are burned out.
Here are six tricks to overcoming burnout....
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9 Steps to Compelling Contagious Content for Your Social Media Marketing
Written by Jeff Bullas, jeffbullas.com
November 30, 2011
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Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table?
We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.
Google earns $30 billion a year indexing and helping you find information and content. In an information age, creating content should become the focus of your marketing, whether it is for the consumer or for business.
The Difference Between Success and Failure
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
Creating compelling contagious content can be the difference between success and failure of any media marketing venture whether it be social, mass media or traditional.
So where do you start?
Well for one it's not about you, it's about "them" your prospects,customers, viewers and readers.
Click here for more information
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The EAC Small Business Development Center, funded by Eastern Arizona College and the Small Business Administration, is designed to promote the success of small business in the Graham and Greenlee County area, as well as the San Carlos Apache Nation. This program puts a team of experienced business professionals at your disposal - at no cost to you. We offer one-on-one confidential counseling and training in various business-related areas such as record keeping, marketing, taxes, computer usage, business planning and more. Take advantage of us. We're here to help you!
Sincerely,
Kevin Peck, Director
EAC Small Business Development Center
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Thurs., January 26, 2012
6:00-8:00pm
EAC AP Building,
Room #109
Thurs., February 9, 2012
6:00-8:00pm
EAC AP Building,
Room #109
for our complete list of seminars for January-May, 2012 |
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We Appreciate Referrals!
We would greatly appreciate it if you share our services with your friends, family, and colleagues.
If you would like to write a review or testimonial about your experience with the SBDC, click here to find out how!
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EAC Small Business Development Center
615 N. Stadium Ave., (Student Services Building)
Thatcher, AZ 85552
Phone: (928) 428-8590
Fax: (928) 428-2578
Email: sbdc@eac.edu
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