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Advantages of Membership ... | See you Tuesday/August 24
Vince Sollitto, YELP Communications Chief
YELP:  PR Challenges of a Disruptive Force To reserve, click here.
Places are going fast for yet another PRRT lunch. So please complete your arrangements by midnight, Thursday/August 19. If we sell out before then, we will remove the link and close reservations earlier.
Thanks to the August Program Hosting Sponsor:
Hatti L. Hamlin
· Owner, Hatti L. Hamlin, APR
· PR Consultant at South Asian Heart Center
· VP Strategic Planning and Programs at The Marconi Society
Next Up
September 28:
Jack Porter, Founder & CEO
Executive Mindshare
October 26:
Ed Cavagnaro, Director, News and Programming
KCBS-AM 740 & FM 106.9
San Francisco . Oakland . San Jose
November __: [date to be announced]
The New Talent: What you need to know, whether acquiring, or seeking to be acquired [working title] A Unique Program to benefit the PRRT Scholarships
December 7th:
Annual Holiday Party ... at Westin St. Francis
Presenting >>> Matier & Ross
The San Francisco Chronicle's Phil Matier and Andy Ross
January 25:
John Boland, President & CEO
KQED: Public Broadcasting for Northern California
THRIVE Campaign Overview A detailed recap of the April PRRT thrive presentation by Diane Gage Lofgren -- Senior vice president, Brand Strategy, Communications and Public Relations, Kaiser Foundation Health Plan & Hospitals -- was the July cover story for Marketing Health Services magazine. PRRT members, and April guests, received an exclusive PDF of the July issue.
Membership Directory Now Available ... 3nd Quarter 2010 PR Round Table Roster click here ... and keep letting PRRT board member Sheri Cardo know of any changes, including your social media contact information.
LinkedIn.com PR Round Table Group
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After great interest in last month's piece, we again asked PR Round Table member Whitney Greer if we could feature her latest In Flight Stories (IFS) posting. With a nod to classic David Byrne, you can see the full IFS at her very cool site.
"Stop the Video TALKING HEADS"
Laptop cameras, Flip video cams, and cheap editing services like Pixability are fueling Youtube-itis and a rash of bad videos. If these were only the work of bored students or budding directors, there wouldn't be anything to write about. However, the propagators of these unwatchable videos are often well-intentioned executives who think an unedited 10-minute sales speech, or an in-office executive interview, is somehow supporting marketing.
Until you've absorbed these lessons from Whitney:
Step away from the video camera. ##### |
Report on the July Program |
Dana King, CBS TV 5 News Anchor
Stepping out for a few hours from her own Daily Beast, award-winning journalist Dana King hit  notes from every part of the current news media spectrum -- from evoking the heroic Edward R. Murrow, to those daily reminders that great, award-winning newsrooms like CBS TV5 are fighting to stay viable as they themselves become part of the the story at this tough time.
Spotlighting a recent trend among local and national news operations, she pointed to MMJ, aka Multi Media Journalists, who are required to set up, shoot, interview, edit and then present. Under these circumstances, with "no time to do the research, ask the right questions" she observed that "the viewer suffers the most" and it is up to news consuming viewers to let stations know that this is unacceptable.
Dana commented on Social Media formats and Apps (which are still jockeying for their own place among news consumers -- as well as searching for a viable business model), saying that they may be great for "instant gratification," but their reach is only likely to connect regularly with "hundreds of people" vs the still potent ability of TV to reach hundreds of thousands in a region.
QuestionTime: Dana King w/ PRRT Chair Mike Brown |
Further, with the fresh spector of Shirley Sherrod hanging in the air, Dana noted that while "they (Social Media) may be the newest, prettiest thing on the block," when it comes to reliable, quality news reporting, "there's no accountability, there's nobody to call" ... unlike CBS TV 5 Eyewitness News, where quality journalism is now "at the precipice and fighting to hold on."
During animated audience questioning, PRRT Member David Landis said, "Without true editorial-driven content, we just can't rely on social media." When it comes to an authentic business model, he pointed to research showing that millions of Americans continue to get their news primarily from television.
Dana's bottom line: "I'm all for making money, but not at the expense of quality journalism, which is why we invest in a news team." As to reach, she said that while traditional TV news numbers may be dwindling, "we're still the biggest game in town."
COMMENTARY
from PRRT Member & past board chair Jeff Album
I loved Dana's presentation for its honesty. She expressed a sense of loss and captured the sense that many of us with a background in journalism share -- that the glory days of the 4th estate are over.
I actually don't believe an impassioned call to station managers as Dana suggested offers any hope at all. We are looking at a broken business model in a new age of fractured audiences and multiple mediums competing for our attention.
I am more focused on what remains of quality journalism and the fewer, but still successful venues where that quality is supported financially. The WSJ, the (New York) Times, The Economist, NPR and Democracy Now. McNeil Lehrer, Charlie Rose, and whatever else continues the traditions we valued when we selected professions connected with print and broadcast media.
As you can see, I was stimulated and prompted to think very deeply about this topic.
Jeff Album is
a Stanford University-educated journalist,
Public Affairs VP at Delta Dental of California,
and a F.O.B. >>> Friend of Bo, the First Pup.
He recently was elected to the Board of Directors of the San Francisco Chamber of Commerce.
Editor's Note:
While speaking at PRRT, Dana proudly pointed to the investigative team led by news room colleague Anna Werner. Only days later, and with a heavy heart, she emailed the update that Anna Werner had just been let go by the station and this report on her presentation should reflect that development. Watching that night's CBS 5 newscast, there was not a hint from Dana's professional demeanor that quality news in the Greater Bay Area had just suffered yet another blow. "Grace under fire," Heminway said.
"KPIX CBS5 investigative reporter Anna Werner has been let go due to financial reasons. News director Dan Rosenheim would only confirm that Werner is no longer at the station, but Lieberman said he was told by a source that it was a financial move. She has been at Channel 5 since 2004 and has earned several Emmys. Previously she was an investigative reporter at the CBS affiliate in Houston, KHOU. Her bio page at the CBS5 website, which had described her as "one of the nation's top investigative reporters," has been removed. But the " CBS 5 Investigates" page, showing her most recent work, is still up as is her CBS5 Facebook page."
Got an Opinion?
Are the TV chiefs of America killing the golden goose -- and harming their public good-based FCC licenses -- while in search of some mythical golden business plan?
Contact News Director Dan Rosenheim at rosenheim@kpix.cbs.com, and CBS TV5 VP/GM Ron Longinotti at Longinotti@kpix.cbs.com.
"A Poet's Home" by Jill Scott
portion read by Dana King to PRRT July Lunch Attendees
Please tell me there is someplace
Someplace where
The words are not corrupted
Where the ego has left the building
Left the atmosphere
For the moment
Someplace
Where
The word stands
Investigating
Contemplating
The life
And the life in the word
In the word
All the joy
And the lust
The passion
And the power
The love
The humanity
Stands up through the word
For the word
Not the career chances
Or the possibility of being laid
Paid, praised dot dot dot etcetera
Somewhere
Someplace where
The craft is the mission and the mission is the pleasure
Jeffrey Schaub, guest of PRRT Member Michael Healy, listening to former KPIX colleague Dana King
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Jeffrey Schaub is the former environment reporter at CBS5 (KPIX). He recently left the station to pursue a career in marketing and public relations. While at channel 5, Jeff won the prestigious Peabody award and several Emmy awards, too. He was a reporter covering transportation, education and general assignment stories and for several years he co-anchored the morning news program. Jeff says he's a very strong writer and highly motivated and a great team player. He recently started his own firm, Jeffrey Schaub and Co., but is also looking for full time work with an established agency, company or organization. Brechin Flournoy (center), with PRRT Members Ellen Newman (l)
& Vivian Auslander (r) who was her host.
Brechin Flournoy is a digital public relations and marketing professional looking for opportunities who can be reached at sagacity.co@gmail.com.  |
Thanks to PRRT Member & Program Committee Co-Chair Mary Currie (Public Affairs Director, Golden Gate Bridge, Highway and Transportation District), for her warm and lively program introduction.
Hosting Sponsor for the JULY Speaker: Beverly Butler, APR, (VP, Public Relations, Internet Services Group, Wells Fargo Bank) -- "It was refreshing to hear an honest and candid assessment of local TV news from someone in the business and to learn more about the economic pressures affecting the news room and the news gathering process."
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Welcome!!!
We welcome non-members, new members, and ... |
Non-members must be hosted by a PR Round Table member. If you are not a member and would like to join us for a program, please contact our chairman, Mike Brown, at MBrown@oakdiocese.org approximately one week prior to the program and he will arrange a host for you. If you would like to be considered for membership in the San Francisco Public Relations Round Table, board chairman Mike Brown is also a good place to start. As always, non-members are asked to reserve and pay in advance using the ACTEVA online registration. For July, you will want to click here.
The 2010 PRRT Membership Committee includes: Brown, Butler, Harden & Tobin. Or, ask any current PRRT Member you know to get you started. |
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PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT | |
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IN THE KNOW:
Members' Latest
Best wishes for a long, happy marriage to PRRT Member
Elisa Bongiovanni Smith
Manager | Media Practice | Burson-Marsteller
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
Many Congratulations to PRRT Member Gerry Corbett!!!
Pending approval by the Assembly of PRSA at the October 16 International Conference in Washington, DC, Gerard F. Corbett, APR, will become chair-elect for the 2011 national PRSA leadership. Gerry Corbett, who is CEO/Founder of Redphlag LLC, San Bruno, is a long-time member of the San Francisco PR Round Table. He can be reached at gerard@corbett.org. Well done, Gerry!!!
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Karen Ames
Brenden Guy has been engaged as a new account associate at KarenAmes.com. Brenden will work closely with Karen, primarily on her music-related clients. In addition to his work in public relations, Brenden is a professional clarinetist and a graduate of the San Francisco Conservatory. He has performed with the Conservatory's New Music Ensemble and the Bournemouth Symphony.
KarenAmes.com, a boutique consulting firm founded in 2008 and specializing in public relations in the arts and culture field, has in the past months seen its consulting practice grow to include many new clients, such as Teatro ZinZanni, Cal Performances, Philharmonia Baroque Orchestra, conductor Nicola Luisotti, soprano Elza van den Heever, tenor David Lomeli, and Voicebox Media. In addition, KarenAmes.com has completed projects for American Conservatory Theater, Seattle Opera and the San Antonio Symphony.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Janet Lynn
Currently volunteering in the North Bay with Experience Corps
This heard-on-the-street item appeared earlier this year, at the top of a Leah Garchik Chronicle column:
"Shut up now, I can't hear you"
The state of modern communication, in a playlet acted out by a couple on Montgomery Street and overheard by Janet Lynn:
..
He: "I'll turn my cell off vibrate so I'm sure to hear it if you call later."
She: "I'll make sure my earbud is connected while I'm driving in case you call me."
(Listener caveat: Notice that each is depending on the other to make that call.)
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Tim Zahner
Director of Public Relations and Marketing
Sonoma County Tourism Bureau
DROID DOES... WINE COUNTRY
New "Sonoma Insider" app for Android. Free at the app store on your Android phone. Sonoma County now has 2 great mobile apps for wine country. iVisit Sonoma County for the iPhone and Sonoma Insider for Android. These are great resources for planning a trip to wine country, or using while you are here. Find wineries by varietal, make a reservation for a great dinner or find a place to stay after an exhausting day of relaxation - all from your smart phone.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member John N. McCombs
General Manager, Allen's Press Clipping Bureau
In Memoriam
Harriet Ainsworth
Harriet Ainsworth used every one of her years on Earth to accumulate extraordinary experiences -- as a wife and mother, as a professional in cutting edge communications and journalism, as a volunteer, and as a citizen with an impact on public policy and private lives.
If you are a fan of lists, here's an abbreviated version of Harriet Ainsworth's life:
-- Public Information Officer, American Cancer Society (CoCoCounty)
-- Columnist, Contra Costa Sun (CoCoCo resident since 1950)
-- Foreign Correspondent, Oakland Tribune and Indianapolis Times-Star
-- Commissioned Officer, Naval Air Transport Command/Admiral's Flag Staff, World War II
-- Graduate, Ohio Wesleyan University
-- Scholarship Graduate Student at Columbia University Pulitzer School of Journalism
-- Reporter and an editor, Portland Oregonian
-- Co-Author of a book, "The Road Back," commissioned by the California State Welfare Department's Aid to Families with Dependent Children (AFDC)
-- Member, San Francisco Public Relations Round Table
-- And, there's breathtakingly more.
To read more fully about this amazing woman, click here for the piece published in the San Francisco Chronicle and the Contra Costa Times. There will be a memorial service August 25th, please call 650-743-1665 for details.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT From PRRT Member Jill Center
Public Awareness Expert for Nonprofits & Civic Ventures
California Watch Distribution Model, by the numbers As the number of investigative journalism units serving California shrinks, California Watch (a project of the award-winning Center for Investigative Reporting) is increasingly the place Californians are coming to rely upon.
Aside from the first-rate journalism they are doing, there is an understanding that in the midst of this tumultuous media landscape, a thoughtful and consistent distribution infrastructure will make all the difference.
For a quick and telling case study in how to do -- and then distribute -- investigative reporting in the 21st century, click here for California Watch editorial director Mark Katches' detailed description of the process.
Credit Box (left): Watch for it throughout California, in print, online and broadcast news venues.
Jill Center continues to lift awareness of local/national nonprofits & causes -- including the Center for Investigative Reporting -- while seeking a senior communications position with a nonprofit or civic venture. Updates at LinkedIn...
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Beverly Butler, APR
Vice President Public Relations
Wells Fargo & Company
Beverly.Butler@wellsfargo.com
Hanukkah Harry, Santa and YOU!
Mark your calendar now for the best holiday party of the year: December 7th at the top floor of The Westin St. Francis. We'll have wine, a fabulous silent auction, delicious food, and the punditry of Matier and Ross. Also, new officers for next year will be announced.
A party favor, if you will -- To support the Scholarship Fund, our Silent Auction needs your items: wine, event tickets, sports memorabilia, artwork, a stay at a weekend home, or jewelry... anything with a value that you think people would want to own. Contact auction co-chairs Elizabeth Risberg or Janet Lynn to announce your largesse.
Wells Fargo Finalist in PRNews "Best Places to Work in PR" Joining other stellar companies like Ketchum, Ogilvy, Southwest Airlines, and Disney, Wells Fargo is vying for top honors as a finalist in the first round of PRNew's "Best Places to Work in PR." PRRT Board member, Wells Fargo staffer, and huge Stagecoach fan Beverly Butler, wrote and submitted the entry. Results will be announced in New York on October 5.
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Programs in Review
Now see PRRT Newsletters featuring reports on our speakers.
July 2010 Newsletter click here
 About the June Program
Matt Stiker
Chief Marketing Officer and Executive VP
San Francisco Convention & Visitors Bureau
 About the May Program
Jesse McKinley
San Francisco Bureau Chief
The New York Times
May 2010 Newsletter click here
  About the April ProgramDiane Gage Lofgren
Senior VP, Brand Strategy, Communications and Public Relations
Kaiser Foundation Health Plan & Hospitals
About the March Program
Don Spetner
Executive VP, Corporate Affairs
Korn Ferry International
March 2010 Newsletter
About the February Program
Jonathan Weber
Editor-in-Chief
The Bay Citizen
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The Rules of Engagement
 Payment for all San Francisco Public Relations Round Table meeting, events and functions shall be due and payable in full prior to admission.
Acceptable forms of payment include cash or check at the door (only for members, and only if member has pre-registered via Acteva), or online in advance through Acteva. PRRT does not accept advance payment by mail.
RESERVATIONS:
1. Members, please make your own reservation via the ACTEVA web site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door.
2. All non-members must reserve and pre-pay in advance on ACTEVA.
If the Reservation Deadline (midnight, the Thursday before the event) has passed: (1) Sending an email or leaving a voice mail for the event organizer does not constitute acceptance; and 2) coming to the event to see if he/she might be accommodated due to no-shows, or if the venue will allow additional attendees, will likely not yield a seat at the lunch. There is no guarantee that a last-minute attendee can be accommodated.
Reservations shall be considered an agreement to pay in full for the PRRT meeting, event or function.
Members not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. They also will be subject to review for membership at the beginning of the following membership year.
Non-members/guests not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. This may be subject to review for any non-members/guests wishing to be considered for membership. | | Vegetarian meals can be accommodated only if requested ahead of time, during the ACTEVA registration. Please, no changes at time of service.
Non-members must be hosted by a PRRT member.
If you are not a member and would like to join us for a program, please contact our chairman, Mike Brown, at MBrown@oakdiocese.org approximately one week prior to the program and he will arrange a host for you.
Cancellation of reservations must be made by midnight the Thursday prior to a regular meeting lunch. Members or non-members/guests canceling reservations after midnight the Thursday prior, or who are no-shows, are subject to the full charge for the function. |
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| | JOBs BANK PRRT Member Libby Pischel reports that East Bay Municipal Utility District ( EBMUD) is looking for a Public Information Representative II. Click here for the details. ********************** PRRT Member Elisa Bongiovanni Smith lists these openings at her firm, Burson-Marsteller: Technology ******************** PR Round Table Member Jeff Album reports that the Bay Area Air Quality Management District is looking for a Community Outreach person -- click here for more on this Public Information Officer I/II position in the Community Outreach Section of the District's Communications and Outreach Office. |
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| www.sfprrt.org
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