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Advantages of Membership ... | See you Tuesday/July 27
Dana King, CBS TV 5 News Anchor  For background on Dana King and reservation information, please click here.
Places are going fast for yet another PRRT lunch. So please complete your arrangements by midnight, Thursday/July 22. If we sell out before then, we will remove the link and close reservations earlier.
Thanks to the July Program Hosting Sponsor: Beverly Butler, Vice President, Public Relations, Wells Fargo & Company
Next Up
August 24:
Vince Solitto, VP of Corporate Communications
Yelp
September 28:
Mary Stutts, Senior VP and Head of Corporate Relations
October 26:
We're now finalizing another unique program opportunity - stay tuned
November: [date to be announced]
Unique Program to benefit the PRRT Scholarships
December 7th:
Annual Holiday Party ... at Westin St. Francis
Announcement of Featured Presenters Coming Soon
THRIVE Campaign Overview
The new article co-authored by April PRRT Presenter Diane Gage Lofgren -- Senior vice president, Brand Strategy, Communications and Public Relations, Kaiser Foundation Health Plan & Hospitals -- is the July cover story for Marketing Health Services magazine (an American Marketing Association publication). PR Round Table members, as well as April lunch guests, will be able to access that piece via the PRRT web site before the end of July.
Membership Directory Now Available ... 2nd Quarter 2010 PR Round Table Roster click here ... and keep letting PRRT board member Sheri Cardo know of any changes, including your social media contact information.
LinkedIn.com PR Round Table Group
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This month we asked PR Round Table member Whitney Greer if we could assist colleagues by presenting the following summary of her latest In Flight Stories (IFS) posting. You can see the full IFS at her very cool site.
"I've fallen under too much Social Media and I can't get up!"
The fact that media tools are easier to use than ever before is great news for companies with a mission. The bad news is the lack of knowledge to create targeted, on-message, easily-actionable campaigns that take advantage of the tools.
One organization that's harnessed social media well is the Susan G. Komen Foundation. They're using: Facebook for community-building based on individual successes; Twitter to drive traffic to events; the website to put an interactive face on their issues; and the YouTube Komenforthecure Channel to tell the story more fully.
At every possible turn, there's a way to get involved without jumping through a lot of hoops - either by organizing an event, participating in one, donating, or understanding the research. While you know you're at a Komen social-media-slice-of-the-pie, information isn't repeated, so there's a reason to show up at each location. Plus, throughout all communications, they stay on mission and on message - finding a cure.
Compare this to the recent experience I had trying to vote for a friend's business on a popular East Bay media site. The friend did everything right in reaching out to her network with the request. BUT the actual voting process was so convoluted and non-intuitive that most of us gave up after the first few minutes, before ever finding that profit-enhancing Likes This button.
No wonder branding is back. If more organizations could channel social media well, we all might be able to get up off the floor and press the Likes This button.
Faster than it takes to lose reception on an iPhone -
Ways organizations continue to lose audiences include:
Long videos - anything over one-and-a-half minutes is too long unless it's a "how to" video.
Stiff, formal language. Komen's landing page sets a great tone with buttons that speak directly to the reader with: I've been diagnosed with breast cancer and Someone I know has been diagnosed with breast cancer. Generic tabs like Services and Contact Us are long gone.
For more...
See the complete "I've fallen under too much Social Media and I can't get up!" at http://whitneygreer.com/inflight-stories/.
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Report on the June Program |
Matt Stiker, Chief Marketing Officer/Executive VP
San Francisco Convention and Visitors Bureau
 Maine-born, journalist by training, son of a guerrilla marketing genius/radio station operating Dad, Matt Stiker is a decades-in-the-making overnight marketing success who came last year to the SF Convention and Visitors Bureau to promote San Francisco and the Bay Area to spending/consuming tourists and conventioneers.
During these all-around tough times, the Greater Bay Area is relying on Matt and his SFCVB colleagues to promote our #1 industry (employing 70,000, with 15 M visitors generating $8 Billion/year). And we're looking to the bounty generated by our #1 industry to help keep afloat and thriving this place where we all live and work.
The 2010 SFCVB strategy includes the motto: "We're the bureau, but we're not bureaucratic." Here are some of the ways the folks at SFCVB are continuing to keep us the #1 destination (Conde Nast, 17 out of the past 19 years):
- From his journalism background, Matt bases marketing strategies/tactics on compelling story telling, including creating a clear link between residents and what brings visitors to us.
- Savvy use of social media -- SFVCB Facebook fans have a higher level of engagement than any other destination -- indeed, the extraordinarily high repeat visitor rate illustrates the impact when visitors "fall in love with San Francisco and (the Bay Area)."
- When creating social media content for the San Francisco brand, SFCVB asks itself: "How does the content we create remain relevant to those we're there to serve." All is driven by the daily desire not to become "obsolete."
- With the strategic goal to upgrade Moscone Center and remain competitive within an increasingly cutthroat worldwide tourism/convention market, SFVCB created a unique "Tourism Improvement District."
- SFVCB is proactive rather than reactive in the market. Understanding that "meetings mean business," they've initiated a multidimensional "Keep it in California" campaign.
- To curate an authentic experience for all visitors means opening visitors up to San Francisco, street-by-unique-street. This leads to a fundamental understanding that San Francisco is a fascinating city like no other, including Manhattan and Las Vegas.
- Along with the aggressive marketing comes clear-eyed caution. Citing Las Vegas' "What Happens Here..." campaign, Matt pointed out that while that may be great for fun-seeking visitors, it's a horrible, counter-productive message for the business visitor side of the equation.
- Knowing our strengths, authentic messaging for the San Francisco brand is focused on: food/wine; arts/culture; diverse neighborhoods; lesbian/gay/transgender communities; and green San Francisco.
- Non-traditional partnerships are being actively sought, including: SFO, Port of Oakland, California Academy of Sciences, and others.
Something Matt has been giving a lot of thought to recently is serendipity. Then, what should he come across? This piece, highly recommended by Matt --
Click here for: "The Search for Serendipity" from the Wall Street Journal.
The San Francisco Convention & Visitors Bureau, founded in 1909, is a private, not-for-profit organization that promotes San Francisco as a destination of choice for conventions and leisure travel. With nearly 1,800 members businesses, the SFCVB is one of the largest membership-based tourism promotion agencies in the country. www.onlyinsanfrancisco.com
Thanks to PRRT Member Laurie Armstrong, SFVCB Vice President for Public Affairs, for terrific, context-setting introductory remarks for this June Program with her colleague, Matt Stiker.
Hosting Sponsor for the JUNE Speaker: Patricia Harden, Harden Communications Partners, LLC
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Welcome!!!
We welcome non-members, new members, and ... |
Non-members must be hosted by a PR Round Table member. If you are not a member and would like to join us for a program, please contact our chairman, Mike Brown, at MBrown@oakdiocese.org approximately one week prior to the program and he will arrange a host for you. If you would like to be considered for membership in the San Francisco Public Relations Round Table, board chairman Mike Brown is also a good place to start. As always, non-members are asked to reserve and pay in advance using the ACTEVA online registration. For July, you will want to click here.
The 2010 PRRT Membership Committee includes: Brown, Butler, Harden & Tobin. Or, ask any current PRRT Member you know to get you started. |
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IN THE KNOW:
Members' Latest
From PRRT Board Member John Grubb
Bay Area Council VP, External Affairs
& Senior Advisor/China Activities
Editor's Note: In June the Bay Area Council opened its first overseas office, in Shanghai. Read about it here.
Can you help lead a vital China trade mission w/ the Governor in September?
Lloyd Dean, Bay Area Council Chairman and President/CEO of Catholic Healthcare West & Jim Wunderman, Bay Area Council President/CEO The Bay Area Council would like invite you on an important trip to Shanghai and Hangzhou, China with Governor Schwarzenegger,  September 8-13. As you may know, the Bay Area Council has opened our "Bay Area Business Landing Pad" in Shanghai. A major goal is to expand California employment by giving Bay Area and California companies the opportunity, guidance and connections needed to sell their products and services in China. The relatively anemic economic turnaround in California and the rest of the United States has made accessing the China market critical to our economic recovery. This initiative has become a very big deal in both Shanghai and California - due to its potential job creation and ability to strengthen the ties between our two countries - and we are very pleased that the Governor will be helping us and the state with the China relationship. This trip will be a once-in-a-lifetime experience, meeting with the top government and business leadership of Shanghai, Hangzhou and in some cases the whole of China. This is an opportunity for you and your organization to create new relationships or deepen existing ones with some of the most important decision makers in the fastest growing marketplace on the planet, while helping California during a hard economic time.
Part of our trip will have all of us together, but to extend our reach and maximize the benefit to you, we will also split into subgroups to ensure that you can meet with the top leaders, competitors and potential partners specific to your industry and interests. Through our relationship with the American Chamber of Commerce, the U.S. Commercial Service, the Department of Agriculture, China's Chamber of Commerce (CCPIT) and others, we can secure just about any reasonable meeting you need to make your trip successful.
Governor Schwarzenegger is bringing three Cabinet Secretaries, which will further extend the potential reach of this delegation in China. We would like to ask you to help us co-lead this trip. Can you or a senior level colleague attend?
For more, click here including:
-- September Trade Mission to China Overview
-- Draft trip agenda
-- Registration
John Grubb welcomes your questions and comments at jgrubb@bayareacouncil.org.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Sarah Layton Wallace
CirclePoint Principal
Attend from the comfort of your screen: Free Webinar
CirclePoint is hosting a free webinar on Thursday, July 15, 2010 featuring branding expert Michael Llewellyn-Williams, Ph.D. Michael has helped organizations such as VISA, Hewlett-Packard, Jesuit School of Theology at Berkeley and Santa Clara University develop strong brand identities. This one-hour webinar explores brand development and how a strong brand identity plays a critical role in an organization's success. Details and webinar registration link: https://www1.gotomeeting.com/register/307850753
Contact Sarah Layton Wallace directly at 510-268-8400, x146, or click here.
For 22 years, CirclePoint has helped government agencies, private business, and communities think strategically, communicate effectively, promote collaboration, and find solutions to improve our world. We take a "whole view" approach to problem-solving ... for more, click here.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From the Planning Committee -
PRRT Holiday Party Planning Continues
Save the date: December 7
at Westin St. Francis
Co-Chairs Maureen Knoll and Beverly Butler, APR are bringing together the PR party of the year, along with Silent Auction Co-Chairs Elizabeth Risberg and Janet Lynn, who are now amassing auction items (expect a call).
Do Your Part:
Calendar the date.
Contact the Silent Auction Co-Chairs with cool stuff - perhaps unique items that promote your products and services?
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Jill Center
Public Awareness Expert for Nonprofits & Civic Ventures 
Tweet she said:
One of My Favorite Spring Things: Working with the Chronicle for this full page Report on PAWS Benefit
To see the full page with Steven Winn's story and Michael Macor's pictures - and to learn more about PAWS (Pets ARE Wonderful Support), click here.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
In the August Issue.
Deadline: Friday, August 6, 2010
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Programs in Review
ARCHIVE
Now see PRRT Newsletters featuring reports on our speakers.
 About the May Program
Jesse McKinley
San Francisco Bureau Chief
The New York Times
May 2010 Newsletter click here
About the April Program
Diane Gage Lofgren
Senior VP, Brand Strategy, Communications and Public Relations
Kaiser Foundation Health Plan & Hospitals
About the March Program
Don Spetner
Executive VP, Corporate Affairs
Korn Ferry International
March 2010 Newsletter
About the February Program
Jonathan Weber
Editor-in-Chief
The Bay Citizen
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The Rules of Engagement
Payment for all San Francisco Public Relations Round Table meeting, events and functions shall be due and payable in full prior to admission.
Acceptable forms of payment include cash or check at the door (only for members, and only if member has pre-registered via Acteva), or online in advance through Acteva. PRRT does not accept advance payment by mail.
RESERVATIONS:
1. Members, please make your own reservation via the ACTEVA web site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door.
2. All non-members must reserve and pre-pay in advance on ACTEVA.
If the Reservation Deadline (midnight, the Thursday before the event) has passed: (1) Sending an email or leaving a voice mail for the event organizer does not constitute acceptance; and 2) coming to the event to see if he/she might be accommodated due to no-shows, or if the venue will allow additional attendees, will likely not yield a seat at the lunch. There is no guarantee that a last-minute attendee can be accommodated.
Reservations shall be considered an agreement to pay in full for the PRRT meeting, event or function.
Members not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. They also will be subject to review for membership at the beginning of the following membership year.
Non-members/guests not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. This may be subject to review for any non-members/guests wishing to be considered for membership. | | Vegetarian meals can be accommodated only if requested ahead of time, during the ACTEVA registration.
Non-members must be hosted by a PRRT member.
If you are not a member and would like to join us for a program, please contact our chairman, Mike Brown, at MBrown@oakdiocese.org approximately one week prior to the program and he will arrange a host for you.
Cancellation of reservations must be made by midnight the Thursday prior to a regular meeting lunch. Members or non-members/guests canceling reservations after midnight the Thursday prior, or who are no-shows, are subject to the full charge for the function. |
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