A sold-out crowd was treated to a cool, multi-media overview of the THRIVE campaign.  The architecture of the award-winning THRIVE campaign:

• is built upon the primary Kaiser missions/messages;
• enlists every Kaiser employee and health care provider as an ambassador;
• is integrated into every Kaiser communication vehicle and technically connected to key Kaiser audiences via productive social media; 
• measures results and evolves;
• illustrates a positive, empowering, clear connection between its services and its customers;
• and got 'C.J.' Cregg to be its voice. 

 

THRIVE is to branding, as Johnson & Johnson is to crisis communications

... will one day be on the S.A.T.s.

 

An article co-authored by Diane Gage Lofgren is now set to appear as the cover story for the July issue of Marketing Health Services magazine (a publication of the American Marketing Association).  We will get April lunch attendees and PR Round Table members a copy of that piece.

 

Diane Gage Lofgren leads the critical work of positioning Kaiser Permanente in the hearts and minds of their key stakeholders through public relations, issues and brand management, and corporate communications.  Also co-leader of national marketing, she will give us insights into the ongoing, extraordinarily successful THRIVE campaign for Kaiser Permanente -- the nation's largest not-for-profit health plan, serving more than 8.6 million members.  
 
Prior to joining Kaiser Permanente, Diane led marketing/communications for several national and regional health care organizations, in addition to owning her own full-service public relations and marketing agency.  The author of national magazine articles on business and personal relationships, and management and marketing, she has published seven books and is currently at work on her eighth book.  The Public Relations Round Table is pleased to offer this instructive and dynamic program, guaranteed to help you thrive.
 
Again, thanks to Hosting Sponsor for the April Speaker: 
Sheri Cardo (Sonoma Land Trust)