|
|
|
MORE Advantages of Membership ... | | Coming Programs
April 27:
Diane Gage Lofgren, Senior vice president, Brand Strategy, Communications and Public Relations, Kaiser Foundation Health Plan & Hospitals >>> THRIVE Campaign
Opps, did I remember to reserve?
Jesse McKinley, San Francisco Bureau Chief, New York Times
June 22: Joe D'Allesandro, CEO of San Francisco Convention and Visitors Bureau
Updated Directory Coming in May ... Meanwhile: 1st Quarter 2010 PR Round Table Roster click here ... and let Sheri Cardo know of any changes.
LinkedIn.com PR Round Table Group
Invite New Members & Encourage Former Members to come back (we miss them)
|
Upcoming Program: April 27
Diane Gage Lofgren
Senior Vice President, Brand Strategy, Communications and Public Relations, Kaiser Permanente | |
on Kaiser Permanente's award-winning
Public Relations & Marketing Campaign
Diane Gage Lofgren, on how to THRIVE |
Diane Gage Lofgren leads the critical work of positioning Kaiser Permanente in the hearts and minds of their key stakeholders through public relations, issues and brand management, and corporate communications. Also co-leader of national marketing, she will give us insights into the ongoing, extraordinarily successful THRIVE campaign for Kaiser Permanente -- the nation's largest not-for-profit health plan, serving more than 8.6 million members.
Prior to joining Kaiser Permanente, Diane led marketing/communications for several national and regional health care organizations, in addition to owning her own full-service public relations and marketing agency. The author of national magazine articles on business and personal relationships, and management and marketing, she has published seven books and is currently at work on her eighth book. The Public Relations Round Table is pleased to offer this instructive and dynamic program, guaranteed to help you thrive.
Hosting Sponsor for the April Speaker:
Sheri Cardo (Sonoma Land Trust) ... Thanks!!!
WHERE: The Campton Place Hotel at 340 Stockton Street. Parking is available in several Union Square garages, including the Sutter-Stockton Garage, and the nearest BART stop is Powell.
WHEN:Tuesday, April 27, with registration beginning at 11:30 and the program concluding at 1:30 p.m.
SEATING IS LIMITED FOR THIS EVENT - RESERVE TODAY!
We expect this to be a very popular presentation. You must make your reservation by midnight, Thursday, April 22 to guarantee a seat.
RESERVATIONS:
New - We now ask that all attending members and non-members reserve in advance via ACTEVA.
The new reservation deadline is midnight the Thursday before the lunch -- for this month, April 22.
1. Members, please make your own reservation via the ACTEVAweb site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door.
2. Non-members, please reserve and pay in advance, via ACTEVA. COST:
· For members paying by check or cash at the event, the cost is $35 (after pre-registering via ACTEVA). · Members paying in advance by ACTEVA will pay $38.44 (including ACTEVA fees). · Non-members - whether or not escorted by a member - must pay $49.94 (including fees) in advance via ACTEVA. Vegetarian meals can be accommodated if requested ahead of time. For the April Luncheon ACTEVAsite, click here, or paste into your web browser: http://www.acteva.com/booking.cfm?bevaid=201989
--------------------0-------------------- |
|
Recruit-a-New-Member-Month SUCCESS
Welcome New PRRT Members |
Heidi Zuhl, Manager of Public and Media Relations for Grace Cathedral in San Francisco, was approved for membership at the April Board meeting. Heidi has a long history of agency and nonprofit experience having been with United Way of the Bay Area, an Account Supervisor at Antenna Group, and past Chair of the PRSA, San Francisco Chapter. In her current role, Heidi builds alliances with the Cathedral and the community as well as leads the external effort to raise awareness of Grace Cathedral among new local audiences and visitors to San Francisco.
Michael Fineman, President of 22 year-old Fineman PR in San Francisco, was also approved at the April PRRT board meeting. Michael is one of the nation's leading crisis communications counselors and has been recognized for his work directing high-profile responses for Odwalla and the packaged salad industry, among others. Michael's agency, which recently added a Latino communications outreach division, called Mosaico, specializes in food, beverage, and consumer packaged goods. Annually, Michael puts out the much anticipated 'Top 10 PR Blunders of the Year'...just another reason to stay on his good side.
Report by
Beverly Butler, APR, PRRT Membership Committee
Vice President Public Relations, Wells Fargo & Company To submit ideas, or candidates for PRRT membership, please contact.
"Think of companies who don't have members in the club and should, or folks who are new in the area and will value our network. Invite them to the April lunch to meet other members and take in a great program."
-- Mike Brown, 2010 Chair PRRT Board of Governors
|
| |
| |
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
|
IN THE KNOW:
Members' Latest
From PRRT Member Whitney Greer
Campaign 2.0
Using Social Media To Tell Stories
That Engage & Activate Audiences
Despite a plethora of social media tools, activating a donor or volunteer base continues to challenge many nonprofits. In this hands-on workshop, Lisa Cain, PhD. and Whitney Greer, integrated media marketing specialists - share how to develop fresh, engaging stories that can be easily delivered and immediately acted upon to reach a critical goal. Case study examples and break-out exercises show participants how to apply what they learn.
April 28th (8:30am-12:00pm), Berkeley, $149 per person. Information/Registration: click here, or 510.558.1534.
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member David Landis
On the Landis Communications Inc (LCI) site blog
Check out this latest posting from BACKTALK, the LCI blog. Written by LCI's Brianne Miller (also a PRRT member and colleague), it's a ... well, David says it best in his commentary on the posting:
"Brianne, I'm glad you spelled out social media in such a succinct and clear manner. . .it's true, social media should always be a part of a strategic communications plan, not just a stand-alone item. And starting small and learning what works along the way is always the best policy."
To read the full posting - short but more than worth your while - click here. Your comments are welcome; kudos Brianne!
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Pat Harden
Media Outreach Campaign from Harden Partners:
"The Jews of Modern China"
This small Oakland boutique firm of senior PR professionals was charged with reaching a multi-generational, multi-cultural audience for the exhibition presenting the historic story of Chinese-Jewish ties (1840-1949). Harden Partners' media outreach for "The Jews of Modern China," co-sponsored by the American Jewish Committee's San Francisco office and the Asia Society of Northern California, produced
over 40 media placements and event listings, including feature stories in the New York Times, San Francisco Chronicle, and key ethnic media including J-Weekly and Sing Tao Daily, as well as coverage by local broadcast and online/social media.
The exhibit - part of the year-long Bay Area-wide Shanghai Celebration, runs from February 24 to May 16, 2010 at the Officers Club Exhibit Hall of the Presidio of San Francisco. Event Information: click here.
Media Campaign details:
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
From PRRT Member Jill Center
Petchitecture 15: A Palace, A Pup & A Party
A Benefit for PAWS (Pets are Wonderful Support)
Petchitecture is one of the most unique events you can attend in San Francisco - and with the Palace Hotel as the backdrop for this year's gala for good, it promises to be as glamorous as it is fun. Underscoring the serious side of the fun, the PAWS client base has grown by more than 30 percent over the past two years. In a weak economy, clients depend on PAWS' life changing services more than ever. Our message with Petchitecture is come join us for a night of fun and you help us fulfill our mission throughout the year. May 15th (6:30-8:30pm) at the Palace Hotel, San Francisco, click here PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
Congratulations! It's a healthy new pro bono news source and the official name is:
The Bay Citizen News/Culture/Community Again, thanks to February PRRT speaker Jonathan Weber, The Bay Citizen Editor-in-Chief, for his briefing. And, thanks to Hosting Sponsor Beverly Butler (Wells Fargo Bank).
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT Pages on Facebook and LinkedIn These are your online groups and we welcome any suggestions that you have to make them more useful to you. Please email your suggestions to Membership Chair Debra Charlesworth .
PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT
Reminder - The Cyber-You: We're replacing individuals' fax numbers in the quarterly PRRT Roster with (chose one) a link to your: - Web site
- Blog
- Twitter account
- LinkedIn profile
|
Program in Review
Highlights from March
Head of Korn/Ferry's PR Executive Search Practice
The pressures to perform at the top of the PR profession are fast evolving, along with emerging digital technologies. Don Spetner's message was that for all of that, it's still a balancing act: keeping up with the new while still "creating a compelling message" as we ask ourselves, "what's the public perception going to be about our issues." He said: "Everything's changed, and nothing's changed."
The scene: Networking. Learning. Enjoying. |
Other points, at a glance:
- We have to master the new communications vehicles, especially for internal communications. Conversely, we need to add wisdom to our inner techno-geek.
- The "tyranny of advertising is over" and the next 10-15 years will be phenomenal for public relations as the business recovers..
- If 2007 was a peak for the PR business, 2009 was a trough with the business suffering a big cut, in half. However, we're now looking at a recovery, with the overall PR business up about 50% since last March.
- Korn-Ferry has placed about 22 senior level jobs in the last months. Companies that had cut to the core are now coming back.
- If you're looking, definitely consider temporary, part-time work. It's useful for many reasons, and it's getting better as a road back to a full-time job in the PR industry.
- Advice for us all -- young, old or in the middle: Network. Put yourself out there. PR Round Table lunches are a great networking opportunity.
- Social Media -- Understand it, get comfortable with it, and actively use. For yourself and for your clients.
- And, definitely use LinkedIn -- a social media environment that Korn/Ferry once (albeit briefly) perceived as a potential major competitor to its own business model.
- Ageism? You can have job-hunting success through traditional routes where your wisdom and ability to stay current will continue to be valued.
- PRRT members are encouraged to deposit a current resume on the Korn/Ferry site.
In 2000 Don Spetner joined Korn/Ferry where his duties now include serving as a Senior Client Partner in the Corporate Affairs Executive Search practice. Prior to joining Korn/Ferry he was corporate communications VP for SunAmerica where he oversaw all advertising, public relations, executive communications, employee communications and community relations. Before joining SunAmerica he was Nissan North America VP of corporate communications. Prior to Nissan, he spent 10 years with three major advertising and public relations agencies: Grey Advertising, Bozell Inc., and RuderFinn Inc. With his extraordinary range and experience, the Public Relations Round Table was honored to present Don Spetner for a very timely program.
Again, thanks to our Hosting Sponsor for March:
Blodwen Tarter (Golden Gate University) PRRT . PRRT . PRRT . PRRT
| |
|
The Rules of Engagement
Reservations and Payment
Payment for all San Francisco Public Relations Round Table meeting, events and functions shall be due and payable in full prior to admission.
Acceptable forms of payment include cash or check at the door (only for members, and only if member has pre-registered via Acteva), or online in advance through Acteva. PRRT does not accept advance payment by mail.
RESERVATIONS: New & Ongoing
We now ask that all attending members and non-members reserve in advance via ACTEVA. New reservation deadline: midnight the Thursday before the lunch [April 22].
1. Members, please make your own reservation via the ACTEVAweb site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door. 2. All non-members must reserve and pre-pay in advance on ACTEVA. If the Reservation Deadline (midnight, the Thursday before the event) has passed: (1) Sending an email or leaving a voice mail for the event organizer does not constitute acceptance; and 2) coming to the event to see if he/she might be accommodated due to no-shows, or if the venue will allow additional attendees, will likely not yield a seat at the lunch. There is no guarantee that a last-minute attendee can be accommodated.
Reservations shall be considered an agreement to pay in full for the PRRT meeting, event or function.
Members not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. They also will be subject to review for membership at the beginning of the following membership year.
Non-members/guests not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. This may be subject to review for any non-members/guests wishing to be considered for membership. | |
|
|
| www.sfprrt.org
To unsubscribe to PR Round Table News, send an email with the subject line "unsubscribe" to JillCenter [at] sbcglobal.net.
This newsletter is provided as a service for your membership in San Francisco Public Relations Round Table. Your email is never sold or given to another party. |
|
|
