March PR Round Table News

You must make your reservation by midnight, Thursday, March 18 to guarantee a seat.
We sold out with 45 attendees at the February lunch.
Vegetarian meals can be accommodated if requested ahead of time.

For March Luncheon ACTEVA site, click here.

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March-Only Opportunity

RECRUIT-a-MEMBER Month

Host a Candidate for FREE

This month only, members who reserve on ACTEVA by midnight March 18 have the option of inviting one potential new member to the lunch at no cost.

"Think of companies who don't have members in the club and should, or folks who are new in the area and will value our network. Invite them to the March 23 lunch to meet other members and take in a great program featuring Don Spetner, the head of Korn/Ferry's public relations executive search practice."

-- Mike Brown, 2010 Chair

PRRT Board of Governors

So, if you're already a member, put March 23 on your calendar and act now to bring a potential member to our monthly lunch at no charge.

How to bring a potential recruit on the hosted-lunch plan:

You must reserve for that person by sending an e-mail to Blodwen Tarter at btarter@ggu.edu with the guest's name and professional contact information. March-Only Opportunity

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Member News

New PEW Research Center Report (March 1, 2010)

The New News Landscape: Rise of the Internet

Understanding the Participatory News Consumer

While it's growing, the Internet is still "only" 3rd among most popular news sources. But, the bigger story may be the increasingly "portable, personalized, participatory ... and multi-platform" ways that most Americans are now getting their news.

Here are some key excerpts from this March 1st PEW study --

On a typical day...

78% of Americans say they get news from a local TV station.
73% say they get news from a national network such as CBS or cable TV station such as CNN or Fox News.
61% say they get some kind of news online.
54% say they listen to a radio news program at home or in the car.
50% say they read news in a local newspaper.
17% say they read news in a national newspaper such as the New York Times or USA Today.

Americans today routinely get their news from multiple sources and a mix of platforms. Nine in ten American adults (92%) get news from multiple platforms on a typical day, with half of those using four to six platforms daily. Fully 59% get news from a combination of online and offline sources on a typical day. Just over a third (38%) rely solely on offline sources, and 2% rely exclusively on the internet for their daily news.

People's relationship to news...

Portable: 33% of cell phone owners now access news on their cell phones.
Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

For more on this new news landscape -- and insights on how you and colleagues will succeed within it -- click here.

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Reminder:

We're replacing individuals' fax numbers in the quarterly PRRT Roster with (chose one) a link to your:

Web site
Blog
Twitter account
LinkedIn profile.

Forward your link to Roster Chair Sheri Cardo sheri@sonomalandtrust.org.

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Scholarship Success Story
Naida Volkov, one of the talented 2009 SF PR Round Table Philip N. McCombs Scholarship winners, will be interning this summer at Wells Fargo & Company in its Internet Services Group (ISG) with PRRT Board member Beverly Butler, APR.

Beverly, a scholarship judge and former PRRT Board Chair, said: "Naida impressed me during the scholarship interview process. She Naida.Student

had a grasp of public relations that few people do, regardless of age. She had done her homework about PRRT and was able to articulate why she should be chosen. She's an amazing young woman."

Naida is a Rotary International Ambassadorial Scholar and worked at Panasonic and Weber Shandwick in her hometown of Moscow, Russia before coming to San Francisco and working on her Masters degree at Golden Gate University with PRRT Board member Blodwen Tarter, PhD.

Naida is fluent in Russian, German and English. She will be working on media relations, PR analytics and several product launches with Beverly (VP/Public Relations, Internet Services Group) and her PR team at Wells Fargo this summer.

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PRRT Pages on Facebook and LinkedIn

These are your online groups and we welcome any suggestions that you have to make them more useful to you. Please email your suggestions to Membership Chair Debra Charlesworth at debcharlesworth@mac.com.

PRRT . PRRT . PRRT . PRRT . PRRT . PRRT . PRRT

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Program in Review

Highlights from February

Jonathan Weber, Editor-in-Chief

Bay Area News Project (working title)

The Bay Area News Project was described by Jonathan Weber as a fast-moving work in progress. Even the name is not yet final, as well as the bricks/mortar location (in San Francisco) and the roster of 15 journalists who will be hired to staff their multi-platform news operation. With ambitions to set the region's news agenda, reporters will be assigned beats for indepth, original reporting. Subjects will include government/policy, environment, transportation, arts/culture and more, and will range from neighborhood to national -- anything that touches on life in the Greater Bay Area. All will soon be announced when they officially launch, in Late Spring 2010.

Jonathan is a new/old media, experienced optimist who believes that quality journalism can draw an audience. While acknowledging the growth of citizen journalism, he said, "there is no way it can replace great reporting." The Bay Area News Project mission is "to help people understand what's happening, to give them insight into complex forces and to help people make decisions."

Bay Area News Project is a non-profit that will seek support from a variety of donor sources, including gifts, grants, sponsorships and memberships. They expect to be self-sustaining within 3-4 years.

Much of what Jonathan said is included in an exceptionally informative Frequently Asked Questions page - http://www.bayareanewsproject.org/faq/ - including descriptions of developing relationships with UC Berkeley Journalism School and KQED, the New York Times print edition partnership (for their Bay Area twice-weekly spreads), a perceptive view of Bay Area news competition, and the various tech & mobile platforms that will figure into their mix, including a unique web destination.

Jonathan Weber has worked as reporter, editor and media entrepreneur for more than 20 years. Prior to joining The Bay Area News Project, he was C.E.O. and editor-in-chief of New West Publishing, the Missoula, Montana-based media company that he founded in 2005. New West's flagship product is NewWest.Net, an award-winning local and regional online publication about the Rocky Mountain West. One of the earliest experiments in creating a new, Web-centric model for quality journalism, NewWest.Net combines traditional reporting and writing with various forms of participatory journalism. Previously, he was co-founder/editor-in-chief of the Industry Standard, and for eight years was a writer and editor at the Los Angeles Times, including three years as the Silicon Valley correspondent -- where he was also responsible for conceiving and launching The Cutting Edge, the first technology section published by a major newspaper.

Jonathan was a friendly, open (as possible under the pre-launch circumstances) speaker, with a lot of innovation and multi-platform/news content success to his credit. He seems like a really great guy to work for, and to keep in touch with, as he settles back into what likely will be a very interesting Greater Bay Area news landscape.

Stay tuned, and check out their web site, which has an e-mail update tool to which you can subscribe.

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The February Lunch in Pictures

Photos (clockwise, starting top/left, from left-right): John McCombs, John McDowell and Duane McDowell; PRRT Chair Mike Brown thanking speaker Jonathan Weber; Mike Brown and Phyllis Goodman; Jonathan Weber and John McDowell; Carol Crawford and Immediate-Past PRRT Chair Rose Anne Raphael.

Reservations and Payment

Payment for all San Francisco Public Relations Round Table meeting, events and functions shall be due and payable in full prior to admission.

Acceptable forms of payment include cash or check at the door (only for members, and only if member has pre-registered via Acteva), or online in advance through Acteva. PRRT does not accept advance payment by mail.

RESERVATIONS: New

We now ask that all attending members and non-members reserve in advance via ACTEVA. New reservation deadline: midnight the Thursday before the lunch [March 18].

1. Members, please make your own reservation via the ACTEVA web site. When reserving online, you can either pay via ACTEVA, or simply reserve and then pay at the door.

2. If you are bringing a potential recruit on the hosted-lunch plan, you must reserve for that person as well by sending an e-mail to Blodwen Tarter at btarter@ggu.edu with the guest's name and professional contact information. March-Only Opportunity

3. If you are simply hosting a non-member who is not a potential new recruit, as usual the non-member must reserve and pre-pay in advance on ACTEVA.

If the Reservation Deadline (midnight, the Thursday before the event) has passed: (1) Sending an email or leaving a voice mail for the event organizer does not constitute acceptance; or 2) coming to the event to see if he/she might be accommodated due to no-shows or if the venue will allow additional attendees will likely not yield a seat at the lunch. There is no guarantee that a last-minute attendee can be accommodated. Note: The February 2010 luncheon was sold out with 45 attending.

Reservations shall be considered an agreement to pay in full for the PRRT meeting, event or function.

Members not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. They also will be subject to review for membership at the beginning of the following membership year.

Non-members/guests not abiding by the reservation, payment and cancellation policy, nor becoming current with past-due payments, will not be allowed to attend future functions until payments are made in full. This may be subject to review for any non-members/guests wishing to be considered for membership.

www.sfprrt.org

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