JobbersWorld logo
In This Issue
The JobbersWorld dexos1 Survey Results
The dexos1 Scoreboard
Forward this e-mail to colleagues and friends so they can join the JobbersWorld Online News mailing list.
It's Free!

The Forward email button is at bottom of this page

Join Our Mailing List
 Forward this issue to a Friend

Petroleum Quality Institute of America


September 28, 2010

September 21, 2010

September 20, 2010

September 14, 2010

September 10, 2010 2E

September 10, 2010

September 9, 2010

August 31, 2010

August 26, 2010

August 20, 2010

August 18, 2010

August 12, 2010

August 3, 2010


July 14, 2010

July 2, 2010

June 29, 2010

June 15, 2010

  June 7, 2010

  May 20, 2010

May 17, 2010

  May 11, 2010

  April 8, 2010

  Feb 26, 2010

  Feb 16, 2010

  Feb 23, 2010

  Feb 16, 2010

  Feb 2, 2010

  Jan 27, 2010

  Jan 26, 2010

  Jan 19, 2010

  Jan 15, 2010




October 7, 2010

The First and Only Independent Newsletter to Focus on Lubricant Distributors.

Your needs, your concerns, your outlook. No bias, no fluff and no punches pulled. Whether it's buy backs or brand battles, allocation of co-op ads, operating costs or turf wars, Jobbers World keeps you on top of the issues that matter to YOU: The Lubricant Marketers!

Send to a Colleague
Total Ad1

The JobbersWorld dexos1™ Survey Results

  Will GM and the independent lubricant manufacturers be the big Winners?

  JobbersWorld conducted an online survey last week asking our readers about their thoughts and opinions concerning dexos1. Understanding the survey was open for one week, the response was very good. We received 202 fully completed surveys and many partials.

  One of the more striking findings of the survey is that 69% of the respondents feel dexos1™ will have no impact on the quality of lubricants in the marketplace. Only 28% believe it will improve quality.

Another interesting finding is that where the majority of respondents feel General Motors (GM) has the most to gain from dexos1™, they believe independent lubricant manufacturers and fast lubes have the least to gain. But in JobbersWorld's view, although this may prove true for fast lubes, independent lubricant manufactures may actually enjoy significant benefits from dexos1™. And the reason they could is because all but two of the majors (Shell and ExxonMobil) have said they will not offer a licensed dexos1™ engine oil. At the same time, Cam2, Advanced Lubrication Specialties (ALS), Pinnacle Oil, and Allegheny Petroleum say they will offer dexos1™ licensed engine oil. Assuming others follow these independent dexos1 license leaders, the independent lubricant manufactures could be in a position to "claim" they achieve a "quality" level that exceeds that of most of the majors. Should this be the case, by luck or design, GM may just pull this off by pulling the rest of the majors into the world of licensed dexos1™ engine oil.

At the same time, if the only thing dexos1™ does is increase the cost and price of engine oil (especially during this down economy), you can be sure many independents will be jumping ship after their first or second year on board with dexos1™ licensed engine oil.   To understand why one needs to look at how the licensing fees ramp up over time. Whereas it is relatively inexpensive for an independent to offer a licensed dexos1™ engine oil in year 1 (about $7,500), and year two is even less expensive, the cost ramps up quickly from there. In fact, by 2014, they could be looking at a cost of close to $25,000 to license a dexos1 (see Figure 1 below)

Although the licensing fees for majors are not shown in Figure 1, they are much higher and also ramp up sharply each year. In addition, when majors make a decision about licensing, it's often a long-term commitment. For these reasons, it's understandable why most of the US majors have said no to dexos1™. And if more majors don't get on board, GM may be challenged to keep the dexos1™ boat afloat.



Click for a PDF copy of the survey

  The following is a summery of the data derived from 202 fully completed questionnaires.

  Question #1

  Click here for "other" to Question 1

  Question #2

     Click here for comments for Question #2

  Question #3

  Click here for "other" responses to Question #3

  Question #4

*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.

  Question #5

  Question #6

  Question #7

  Comment Section

  Please use this space to add any comments you have about dexos1™

Click here to read added comments

  Copyright   2010 Petroleum Trends International, Inc.

Send to a Colleague

ConocoPhillips spells out the Differences in GF-4, GF-5, and dexos1
ConocoPhillips (COP) provided its marketers with material/brochure that does an excllent job spelling out the differences between GF-4, GF-5, and dexos1. Some of the material COP provided its marketers that spells out the differences follows below:

 Source: ConocoPhillips Lubricants


The dexos1TM JobbersWorld Scoreboard
The following is an updated summary of the companies that have said the will offer a dexos1 licensed engine oil and those that say they will not.

If your company has made a decision regarding dexos1 and is not listed below, please let us know by contacting: jobbersworld

Forward to a Friend
Contact JobbersWorld with Your News

JobbersWorld is all about issues impacting lubricant distributors. You are our primary audience and you are the ones we need to hear from. What's on your mind? What issues would you like to see us tackle? And what news would you like others to know about?

  • News
  • Mergers and acquisitions
  • Promotions
  • New products
  • Classified

We reach out to nearly 10,000 participants in the lubricant distribution supply chain once or twice a week (depending on what's NEWS) and we tell it like it is.

Please contact us via e-mail at, or direct at 732-494-0405.

Copyright 2010 Petroleum Trends International, Inc.

Forward this issue to a Friend
Written and published by experts, Jobbers World is brought to you by Petroleum Trends International, Inc.
Copyright   2010 Petroleum Trends International, Inc.