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October 1, 2010Month/Year
JOBBERSWORLD...MARKET INTELLIGENCE FOR INTELLIGENT MARKETERS

The First and Only Independent Newsletter to Focus on Lubricant Distributors.

Your needs, your concerns, your outlook. No bias, no fluff and no punches pulled. Whether it's buy backs or brand battles, allocation of co-op ads, operating costs or turf wars, Jobbers World keeps you on top of the issues that matter to YOU: The Lubricant Marketers!

 
 
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CONOCOPHILLIPS says NO to dexos1

Looks like the "Nays" have it among the major oil companies.


ConocoPhillips advised its marketers today  it will not offer a licensed dexos1 PCEO.

Specifically ConocoPhillips advised its marketers:


"As of November 1, ConocoPhillips Lubricants' current lineup of GF-4 passenger car motor oil products will be compliant to the new ILSAC GF-5 formulation. This transition will apply to all of our proprietary brands; i.e., Kendall, 76, Conoco and Phillips 66. The new GF-5 formulations have been shown to have a positive effect on emission control, fuel economy, oxidation control, engine cleanliness and sludge protection. Marketers will be receiving more information regarding these new products and the associated details shortly.


Secondly, ConocoPhillips Lubricants has elected not to pursue a license from General Motors (GM) for the right to use the dexos1™ name."


In addition, ConocoPhillips said, "As you may be aware, beginning with the 2011 model year, GM has adopted a new motor oil specification for use in all cars and light duty trucks they manufacture. The specification has been labeled dexos1, a trademarked and proprietary name, the use of which requires payment of licensing and royalty fees to GM.


Accordingly, ConocoPhillips Lubricants will offer a product that meets, in every respect, the technical specifications for dexos1, but we will not use the dexos1 name in our marketing. For your customers that desire a product meeting the dexos1 product specifications for their GM vehicle, beginning November 1, ConocoPhillips Lubricants will offer Kendall GT-1® 5W-30 Full Synthetic Motor Oil with Liquid Titanium®. This passenger car motor oil has in fact been formulated to more than meet the requirements of dexos1 and the API/ILSAC GF-5 standards, and offers unique performance benefits due to our exclusive Liquid Titanium additive. You will be hearing more on this shortly."

 

Based on JobbersWorld's tally, this leaves only ExxonMobil and Shell saying they will offer a dexos1licensed PCEO. Not a suprise considering the position of both companies in GM's factory and service fill business.



 

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Take the JobbersWorld dexos1™ Survey
Preliminary results for one of the questions asked this week in JobbersWorld's online survey about dexos1 is shown below. This may help explain why there are more "nays" than "yeahs" for dexos1 among the majors.


The above survey results include a sample set of 221 respondants. We encourge those who have not taken the survey to do so by clicking on the link below:

The objective of the survey is to provide JobbersWorld readers with insights on how marketers, blenders, additive companies, and other industry stakeholders view GM's new dexos1
engine oil specification.

The information provided on the survey questionnaire remains confidential and survey data are reported only in aggregate form or in a manner that does not identify information about individual respondents. The results of this survey will be published in an upcoming issue of JobbersWorld.

  Click here to take the survey


 


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The dexos1TM Tally - Nay or Yeah
The following is an updated summary of the companies that have said the will offer a dexos1 licensed engine oil and those that say they will not.

If your company has made a decision regarding dexos1 and is not listed below, please let us know by contacting: jobbersworld



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Copyright ©  2010 Petroleum Trends International, Inc.