 November 1, 2013 |
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Click the Links Below to be Taken to that Discipline's Article(s)
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THIS WEEK'S WINNER OF THE GREATEST CALL IS...
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It's Getting Harder and Harder to Choose
 Thank you to all of you who are submitting these outstanding phone calls. We are so impressed with the professionalism and the communication process your staff members are undertaking to uncover needs and get the home visit.
This week's winner is from the office of Stephanie Howe located in Hamilton Square, NJ. Stephanie's staff member, Sheila, did a fantastic job of building a relationship with the caller. A major win for this office was Sheila's ability to make the caller feel comfortable with the process of the in-home visit and the actual process for providing care. Sheila was able to gather very relevant information and schedule a home visit based on the requests of the caller.
Thanks for a job well done!
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 MARKETING
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MARKETING PROMOTION FOR YOU!
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Comforting Cards™ for the Holidays
 Now in our 2nd year, we are happy to share the holiday outreach program, Comforting Cards™ for the Holidays. This program seeks to bridge the generational gap between children and seniors by having local public and private kindergarten classes create holiday cards to be distributed to seniors in the area. It can be adapted to any holiday especially the upcoming Thanksgiving and Christmas holidays!
Thank you to Comfort Keepers® Southeast Houston, TX franchise owner, Mike Painter, who created the concept. CKFI has created a set of materials to help you plan and implement this program. There is an event guide, letters to the principals and facilities, thank you messages, a press release, and a flyer to distribute throughout your community.
Check out this program on CK Brand > Marketing Programs > Comforting Cards to see how you can get started and make a difference in the life of a senior this holiday season!
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Experience Better Organization and Improved Functionality
 Thank you to the franchisee pilot group that tested the new CK Brand site earlier this week. These franchisees took the time to review thoroughly the new site to ensure we are introducing a well-functioning product to the system. With this last bit of testing and franchisee input, we believe you will really enjoy the new site. The redesigned CK Brand reflects the new colors, fonts, and imagery, but as importantly, brings greater organization, functionality, and a better user experience for all of you!
The new site launches in November and we will have information in upcoming Friday Flashes about tutorials and training sessions to help you and your team navigate the new site.
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CALL SOURCE REPORTING AND GOOGLE ANALYTICS PROVIDE USEFUL BUSINESS DATA
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How to Acquire Your User Name and Password
 Many franchisees are interested in understanding consumer responses to the national advertising as well as their individual local marketing and advertising. There are two very important tools that you can access today to help you understand the consumer activity generated by advertising and marketing - Call Source Reporting and Google Analytics. The Call Source reporting documents the number of phone calls placed to your office(s) as a result of the national advertising. And, you have access to your office's recorded calls for review, coaching for improvement, or acknowledgement of a job well done.
 Google Analytics provides a wealth of information regarding your website activity. You can pull data on the number of unique visitors to your pages, the number of pages viewed, and the amount of time a visitor spends reviewing your site - all of which are indicators of the "quality" of your visitors. The longer a user stays and the more pages a user views, the higher the "value" of that user. It can also tell you where on the Worldwide Web your visitors are coming from, i.e. Google, Yahoo, YellowPages.com, etc. This information is most helpful when you benchmark a period of advertising relative to a "typical" period. It is through trending and comparison that you can begin to understand the consumer activity that has been generated through local and national marketing and advertising. So before you make a determination about effectiveness, start with the basics and get your information.
If you have forgotten or misplaced your user name and/or password for Call Source or Google Analytics, please email EricBurger@Corp.ComfortKeepers.com in the marketing department and he will provide you with that information.
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LEARNING AND DEVELOPMENT
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Business Development Training Session
 Patrick Hanna will take you through a training session covering Business Development. This will include managing/nurturing our referral/sales relationships to track activity and gain visibility where we are generating the most value. As always, there will be a focus on data set-up, best practices and associated reporting. To join this webinar on Wednesday, November 13th, 2013; 11:00 am EST click here and enter as a Guest. To join the audio portion of the call, please dial (800) 591-2259 and enter the participant code 886411.
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FRANCHISE DEVELOPMENT
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BUILD THE BRAND REFERRAL PROGRAM
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Build Your Brand and Potentially Earn $5,000!
 In 2013, Comfort Keepers ® has awarded 3 Build the Brand referral fees of $5,000 and the next one could be you! Comfort Keepers has a very impressive network of over 665 franchise territories across the U.S. In just over 13 years, our network has expanded to be truly a nationwide company. However, we still have considerable territory gaps in many geographic areas including some of our smaller and major markets. For instance, we have openings in major markets such as Seattle, WA; New York, NY; Miami, FL and yes, Hawaii, all wide open. In addition, smaller markets like Bend, OR; Lincoln, NE; Rochester, MN and Columbia, MO. The Build the Brand (BTB) Referral Program recognizes and rewards individuals who recommend and refer new candidates who become Comfort Keepers franchisees. BTB Referral Program is available to franchisees, employees of franchisees and CKFI employees. BTB Referral Program is exclusive and limited to individuals who have recommended and referred a new candidate who becomes a Comfort Keepers franchisee. This applies to new territories only.Those who successfully refer candidates who become Comfort Keepers franchisees will be awarded $5,000.00 per new franchisee. Only one referral fee paid per new franchisee regardless of the number of franchises the new owner acquires. Please contact Larry France with any questions you have about the program at (888) 329-1368 or LarryFrance@ComfortKeepers.com. |
HUMAN RESOURCES
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Meeting Your Web Support Needs
Shaun Worcester is no longer with CKFI and we wish him the best in all of his endeavors. The support for your web inquiries and questions will be uninterrupted and you should continue to send web changes to CKWebSupport@ComfortKeepers.com. If you have specific questions related to the web, please contact EricBurger@Corp.ComfortKeepers.com. Any other questions or concerns should be forward to KimberlyEpple@ComfortKeepers.com.
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