Over the years, Comfort Keepers® has amassed dozens of brochures and we have spent the last six months reviewing the usage and redesigning only those pieces that have proved valuable to you in your sales and marketing efforts. But there is still a lot of material to redesign! Consequently, we will introduce the new materials in a phased manner with those pieces used most frequently rolled out first. Please look at availability dated for each item. We want to make the items available as they are finalized; therefore, there are various dates of availability.
As we make the new materials available, it is NOT necessary to immediately destroy existing inventory that has the older style logo and font unless you choose to. However, effective immediately, any items listed below will no longer be available in the old design, nor will CKFI make changes to any materials using the older style logo, fonts and colors. In the spirit of brand consistency, your marketing and sales literature should be fully transitioned to the new materials in no more than six (6) months.
As pieces are available with the new logo, they will be posted on a new tab on CK Brand > NEW Branding.
WHAT WILL YOU NOTICE THAT IS NEW?
You market to and service different markets with different needs. Therefore, the message should be massaged to be more relevant to the target. In the upper-left corner of the literature, you will see an icon and small title which identifies the intended target audience. Based on feedback from you, our goal was to create an easily implemented system of literature that is appropriate for your various audiences.
We have reduced the copy by approximately 40% in most pieces because what impacts consumers the most is the photography. Research supports depicting joyous situations with a client and
Comfort Keeper® interacting - it strikes a positive chord with the adult child. We are telling our story with more emotional images and fewer words.
The primary brochures have fewer panels and fold differently. As soon as readers open a brochure - the services are right in front of them so they know immediately that Comfort Keepers can help.
LITERATURE/BROCHURES - Phase 1 Available October 18th 
Due to the numerous pieces needing redesigned, these materials will roll-out in phases based on popularity and order history. Phase 1 of the newly designed sales and marketing brochure system will be available to order on
October 18.
Available Friday, Oct. 18th - Phase 1* Core brochure (previously called ICG Brochure) - now in a new 'gatefold' format
* Private Duty Nursing brochure
* 20 Questions brochure - also in new 'gatefold' format
* Folders, tab and no tab
These materials can be ordered Friday, October 18th on a print on demand bases from ThinkPatented. Phase 2 and 3 materials will be announced in the very near future.
FORMS and STATIONERY - Available October 11th
All forms will be updated at Holmes with new font and logo and available to order October 11th. To order forms and stationery visit
Holmes.
The letterhead and envelope will be updated with the new design and available for on-demand printing on October 11th or start using this
electronic letterhead that can be customized with your specific address and used in email and local printing.
The business cards will also be available October 11th. There are two templates for the front of the cards - one with the ability to include a photo and a second without a photo. Also, there are two options for the back of each business card - one with our new company tag and url, and one with the option to list up to 8 services offered by location.
A new PowerPoint is available for immediate use. It contains new imagery, colors and logo.
Click here to download. This piece can be found on CK Brand > NEW Branding > Stationery
PRINT ADS - Now Available
Several ads are updated, including Veterans Ads (Veterans Day is November 11th) and Yellow Page ads which can be viewed on CK Brand > NEW Branding > Print Ads. Look to future Friday Flash as new Ad creative will be introduced.
LOGOS - Now Available
The new logos are available for download in multiple versions and file formats, Visit CK Brand > NEW Branding > Logos to download.
PHOTOGRAPHY - Now Available
Updated photography, including stills from the TV shoot are now available for download. Visit > NEW Branding > Photography to download.
BRAND GUIDELINES - Now Available
The
brand guidelines have been updated with the new logo, colors and font and you can download an abridged version at CK Brand > NEW Branding > Abridged Standards.
MULTIMEDIA BRAND ASSETS - Now Available
You will often hear clips from the commercials referred to as "
B-Roll." B-Roll is often incorporated in videos or may be included in local commercial production. It does not have voice over or graphics, it's simply scenes from the commercial that depict the caregiver and the loved one in various domestic activities.
NOTE: If you are producing anything locally, it MUST be reviewed and approved by the CKFI Marketing Department. We are building an international brand and we must communicate with one voice.
The
music score from the TV commercials belongs to Comfort Keepers and may be downloaded for your local use at CK Brand > NEW Branding > TV Assets.
Commercial TV Spots - Coming Soon! Many of you have asked how to buy the new spots to run in your local market. We are developing a new process for ordering and execution. More info coming in next week's Friday Flash
In order to make room for the new logo'd materials, we are conducting a clearance sale for a limited time on any remaining apparel and premiums inventory that have the older style logo. Keep in mind, there is no retirement date for these materials - it is at the franchisee's discretion. These sale items will be offered at 50% off their list price! This is a first come/first serve sale and once inventory is gone, it will not be replenished.
Wouldn't it be great if there were a way to make it easier for customers to find your office? There is. Part of the National Advertising initiative includes a FREE Google Places listing for all local offices. We will submit our list to our agency partner, who will in turn submit it to Google, and create a Google Place for each location. This will help consumers find you when they are trying to find your specific office, and it will help with the overall SEO of your website!
What's Your Policy?
The second weekly winner of a $100.00 gift card in the "Search for the Greatest" has been determined! Congratulations to Lynn Domenech and Jocelyn Holt Gainesville, FL for turning in last week's best call. Though there were many good calls, this call best showcased how to:
Your Feedback is Needed
This workshop is designed to help you and your staff maximize their skills and talents in competency testing, closing the sale in the home and in-home assessments. The Client Care Workshop is October 22nd and 23rd in Philadelphia. The Marriot Springhill Suites Ridley Park will serve as host for October's Client Care Workshop. CKFI has secured a special rate of $139 per room. Book your room by October 7 to reserve your room at this rate. To reserve your room, call the hotel directly at (610) 915-6600 or reserve online at 
Challenge yourself and take your franchise to a whole new level during the Leadership Challenge and Time Management Road Show. At this event you will learn how to manage the key skill of time management and learn how to develop your leadership skills. 
Are you missing out on finding qualified job candidates by not listing your positions on the appropriate channels and on your comfortkeepers.com website? As more franchisees are using eRSP, Appointmate, Hyrell, and other options for online job postings, we've seen a drop in the number of job postings on the website. We would like to encourage you to list positions you are looking to fill on your comfortkeepers.com website.
