 October 18, 2013 |
| |
Click the Links Below to be Taken to that Discipline's Article(s)
|
IN SEARCH OF THE GREATEST CALL
|
 And the Winner Week #4 Is....
Please congratulate Erin and Christopher Couchell of Spartanburg, NC on winning the call of the week! Staff member, Leslie, did an exceptional job on this call because she was able to gather all relevant information from the caller, demonstrated great use of the caller's name to help build the relationship, and Leslie did an excellent job of securing the home visit based on the caller's needs. Thank you, Leslie for doing such an exceptional job in helping secure this potential client. Keep up the great work!
We continue to be wowed by the caliber of calls many of you are submitting. To submit your greatest call, please send a copy of a recorded call to CKFITraining@ComfortKeepers.com...and guess what?!? You can submit as many great calls as you want; so keep them coming!
|
 NATIONAL ADVISORY COUNCIL
|
|
|
 Calling All Leaders!
It is that time of year again when Comfort Keepers® franchisees will elect their incoming NAC. This year, you will elect the 9th National Advisory Council (NAC). If you wonder who these people are, they are franchisees, just like you, who make the commitment to work with CKFI to help guide the growth of the Comfort Keepers® franchise network. Is it time to ask yourself - is this the year I declare my candidacy for a position on the NAC?
If the answer is "yes" and you are considering throwing your hat in the ring, you might start the process by speaking with some of the current, or former, NAC representatives to understand their experiences on the NAC. The contact information for the current NAC representatives is posted on the Members site at Member > NAC > Members Bios.
We are calling all leaders to do what they can to grow the Comfort Keepers® network to that #1 position.
|
NAC NOMINATION PROCESS AND ELECTION TIMELINE
|
Take the Step - Submit Your Candidacy to be a NAC Representative
This fall, franchisees will elect five (5) of their peers to be NAC representatives for 2014 - 2016. The process is the same as in previous years. If you are ready to take the step and declare your candidacy for the NAC, follow these simple steps:
- October 14 - November 2, 2013: Nominations are submitted to CKFI. Click below to access all nomination process and forms, NAC Bylaws, and the NAC Code of Conduct.
- November 8, 2013 - Nominations announced in Friday Flash along with day/times for Meet the Candidates calls.
- November 18 - December 1, 2013 - Franchisees cast their ballots, one per owned territory.
- December 6, 2013 - New NAC representatives are announced.
Ballots will be cast electronically and the details are forthcoming.
Candidate Background and Biography
CK - NAC Conflict of Interest Policy
NAC Bylaws Endorsed 11-9-12
NAC Code of Conduct Endorsed 11-9-12
NAC Nomination Process and Overview for 2014-2016
Nomination Form 2014 -2016 Seats
|
MARKETING
|
NATIONAL FAMILY CAREGIVERS MONTH
|
Raising Awareness through National Editorial
 November is National Family Caregivers Month, the month when the nation recognizes the more than 65 million family caregivers who each year are providing care to chronically ill, disabled, or aged family members. On October 21, Comfort Keepers ® will help elevate awareness and recognition of the value of family caregivers and at the same time, introduce the concept of "respite care" and what it can mean to preserving the family caregivers' wellbeing and preserving a relationship with the family member. Comfort Keepers is participating in a national, co-op satellite media tour (SMT) - an editorial technique used by companies to establish their brand, via a spokesperson, as THE industry expert. Comfort Keepers will be the premier participant in this media tour and the spokesperson for this event is a former PR executive, and now advocate for safety and caregiving, Alison Rhodes-Jacobson. During the broadcast interview, Ms. Jacobson will present Comfort Keepers as the premier provider of in-home care for seniors and other adults, and, a solution for those millions of family caregivers desperately in need of temporary relief of caregiving responsibilities. The interview will broadcast October 21, 2013. The list of participating markets and media outlets continues to grow and will be finalized all the way up to broadcast, but to see an updated list of participating markets to date, click here.
|
COMFORT KEEPERS® ADVERTISING IN SODEXO'S SOLUTIONS MAGAZINE
|
Sodexo Promotes Comfort Keepers Services
 This November, Sodexo will be promoting Comfort Keepers services in their Solutions magazine, an online and hard copy magazine distributed to tens of thousands of Sodexo employees, many of whom are decision makers in the care of loved ones. Comfort Keepers' services complement beautifully Sodexo's position of providing Quality of Life Services for their employees, clients, and those in the communities they serve. Plus - this is a great opportunity to not only elevate awareness of Comfort Keepers services within our own family of companies, but this can provide a solution to so many families throughout the U.S. who are struggling to manage the care of a loved one. Please be sure to review the details of the discount offered to Sodexo employees and their immediate families. You can find the details on Member > CKBrand > Sales > Key Accounts > Corporations.
|
NEXT STEPS ON DIRECTORY LISTINGS
|
Making Sure You Show Up on Local Searches
 Thank you to everyone who submitted their local office information for registration on the Worldwide Web Local Directories. The information has been sent to Empower Marketing Media, one of our national advertising vendors who will be working with the appropriate companies to channel your information. Empower will also conduct an audit of Google Places to verify the accuracy of the information present in the Google listings. The audit should be completed in November and then - you will begin to see coverage within hundreds of Local Online Directories across the U.S. such as MapQuest, Bing, Yahoo!, AOL Sites, etc. Watch the Friday Flash for a post-audit update!
|
LINKEDIN COMPANY CONNECTION
|
Are You Connected to the Proper Comfort Keepers® Company Page?
If you and/or your staff are users of LinkedIn, you may want to double check your profiles to make sure you have not noted your professional position as a part of CK Franchising, Inc. - it should be Comfort Keepers ®. Comfort Keepers is the consumer facing brand and the one that local referral sources and consumers will recognize when they go to LinkedIn to view your profile. It will also be much easier for your various audiences to find you. If you look at Your Profile on LinkedIn, and it shows your current company as CK Franchising, simply edit to correct. When you change the name for your most recent job, simply type in Comfort Keepers and you should see the listing that looks like this: After you update your profile, click on the company link and confirm that you are seeing our B2C Company Page: http://www.linkedin.com/company/comfort-keepers LinkedIn can be a great referral source for you - not only for new clients, but also for new staff members. If you haven't done so in a while, maybe today's a good time to spend some time sprucing up your LinkedIn profile... and linking to the proper company page. |
UPDATE ON MARKETING MATERIALS
|
Schedule of Availability Detailed Below
|
|
|
|
|
|
|
