In This Issue
Michaela Can!
Good Deeds
Make Good News
Nice Ink!
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- Cub Scout 8, Saves the Day
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Don't Wait Until it's Too Late
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Curt Schilling: Hall of Famer?
- Hollywood at the Corner of Division Street and Quaker Lane
- Helping Our Clients Also Means Helping Their Partners
- Another Rhode Island Success Story
Apologize Like You Mean It
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- I'm Sorry.. But Not Really

  
   
It's basic. So basic, in fact, that people take it for granted, and quite often, it just doesn't get done. But it's one of the fundamentals of crisis communications - being able to find key people when a crisis unfolds.  


We're currently working with one of Rhode Island's largest employers on a crisis communications plan, and I've been reminded how crucial it is to be able to answer the question "Where is everybody?" on a 24/7 basis. Over the years, I've seen the challenges faced by more than one client become needlessly complicated by the inability to answer that question quickly enough.

So here's a chance to get ahead of the crisis that you hope never arrives: make a list of everyone you're going to need if your company or organization finds itself in a crisis. Include personal assistants and second-in-commands, too. Then make someone specifically responsible for getting everyone's e-mail and all their phone numbers: office, home, cell, cabin deep in the woods of northern Maine, etc. Remember to test the numbers to make sure they work as written on the list.

Finally - take a look at our blog post to see what else you can do today in order to be prepared in case a crisis hits. And as always, feel free to give me a call with any questions.

 

Best,

 
 

Michaela Can!


The Rhode Show's Michaela Johnson at Garden City with DiPrete Engineering
Have you ever seen something on TV and thought, "Hey, I could do that" or "I wonder what it's really like?" Well, Michaela Johnson of the Rhode Show on WPRI-TV has taken it to the next level with her "Michaela Can" segment. 

 

Recently, Michaela visited the Garden City Center in Cranston, where our client DiPrete Engineering has played a key role in the transformation of the iconic shopping plaza. In the video, Michaela has some fun learning about surveying and other skills that are part of the job for a top flight civil engineer. 

 

"Michaela Can" is a service available through WPRI, and for the right company or organization it's a good, creative option for showing clients and prospects what you do. Of course, once the segment runs the real payoff comes when it's posted to the client website and social media. 

 

Take a look at the short video, here. 
 

Good Deeds Make Good News

George W. Shuster, Narragansett Council Board President, Christopher Clarkin and Christine Clarkin

We've worked with the Narragansett Council, Boy Scouts of America for 15 years, and it is an incredibly rewarding relationship for us. Why? Because we've had the chance to see hundreds of local Boy Scouts do great work in the community. Telling the story of these service projects makes telling the overall Boy Scout story easier, and a real joy.  
 
Recently, a local Eagle Scout, Christopher Clarkin of Charlestown R.I., earned a prestigious national conservation award, the William T. Hornaday Award. It was the first time a Rhode Island Scout had received this honor in 20 years. To earn the award, Chris completed not one, but four, service projects.  
 
Once the award was announced, we took it from there, distributing a press release and working to tell the story. So far, articles about Chris have appeared in the Providence Journal, The Westerly Sun and the Patch. And we're just getting started. 
 
If your company or organization has some good news to share give me a call and we can talk about how to let people know about it.
 
Nice Ink! 
   

The Quonset Business Park continues to be a leading engine of job creation in Rhode Island. Recently, Steven King, P.E., the managing director of the Park, appeared on Channel 12 Newsmakers, a local Sunday morning interview program. You can watch the show here.


While there, Steve pointed out that the significant private investment in Quonset had been more than doubled by the private sector.  Here's the Politifact story verifying that Steve's assertion was "True." You can read it here.

Our client Callahan, Inc., a Massachusetts construction company, recently completed a brand new, state-of-the-art YMCA in Quincy.  It is a very impressive facility. Check it out here.