Breaking the Competition Barrier
How to Introduce Juice Plus+®
by Smokey Santillo, N.D.
June 22, 2010
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How to Introduce Juice Plus+®
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We all will eventually develop our
own method of introducing Juice Plus+®. I would like to give some suggestions that I
have been using for years that have worked for me. There are specific questions
that will always be asked about Juice Plus+®.The articles that I have written answer most of these questions.
This article will help prepare you for such questions. We have to separate
ourselves from the rest of the supplements in the marketplace. We certainly can
do that with all the research we have. But, how do we do this? Explaining the research can
be difficult to duplicate. I'll show you how.
First, and foremost, don't
try and teach the research. Just mention how important it is. Remember, you're
a teacher, not a scientist. Even if you are a scientist, you're still a
teacher. By teaching, you remove barriers. It makes your presentation
non-confrontational;
you're someone who wants to help, not the usual salesman approach.
Second, read all my articles and get
familiar with them. Make copies and carry them with you in a
folder and give them to people during
your presentation. Make sure your downline has these articles. These
articles
can be given to doctors or laypersons.
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How to Teach Simply
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Here's how I do it. I only
use three research papers during my opening discussion. I try to show that our
products affect the whole body, and that they're foundational, "systemic
formulas." By this, I mean, you can take them to influence the whole body and
then I tell them they can take any other supplement they choose. Juice Plus+® will enhance the qualities
of other supplements.
Ours are general, not specific. We don't departmentalize Juice
Plus+® by
saying it cures some ailment; it supports the whole body. Then it gives the
person freedom to take whatever else they want. You want them to walk away with
the knowledge of the necessity of, first, a nutritional support system that
gives the body an underlying foundation. The article, "Foundational Nutrition and the Energy of Foods" can be given to your client and explained. I actually
read it to them, in some cases. This article also explains the difference
between vitamins and minerals versus Juice Plus+®. Also contained here is
that it's not the potency of a supplement that is important; it's the synergy
of the known and unknown nutrients that has a larger biological effect. You must read these articles, first,
yourself.
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Primary vs. Borrowed Research
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Next, I explain the difference
between Primary versus Borrowed Research. There is also an
article on this most important concept. This will separate Juice Plus+® from 90% of the competition.
Most products have little, if any, research on the product itself. Get really
familiar with this article.
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Explain Why It Isn't on the Label
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People often ask how much of
a particular nutrient is in Juice Plus+®. An article called, "Why Isn't It on the Label?" answers that one. Here we explain that it is the
configuration of the whole food with known and unknown food factors in
synergistic form that makes it effective. Vitamin C comes in 150 different
configurations in food, mixed and attached to thousands of phytochemicals. Each
food has different identity factors necessary for the body. It's impossible for
any scientist to duplicate nature. These are the unknowns that the body will
identify and use.
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Life Begets Life
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"Life Begets Life" is another article. It describes that the body is
constantly changing at the chemical and electrical level. Who could possibly
know what the body needs every second. This is why we need such a variety of
synergistic known and unknown elements at any one time. Your body needs to pick
and choose when and what it needs. Do you know what your body needs this
second? Give it foundational, whole food nutrition. Then, if you know for sure you need something extra, TAKE
IT. Don't guess!
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A Lifetime Commitment
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"Juice Plus+®, a Lifetime Commitment" explains why foundational nutrition is a must and that
micro and macro-nutrients have to be present in synergistic combinations
supplied by nature.
You can start by using these articles or any you want.
But, I chose these because they're simple to understand and separate us from
products that have no primary research, or are not really foundational.
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The Research
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to explain it will surely put them to sleep. If they're technically minded,
we'll then give it to them. But, there are three factors that are of
paramount
importance.
We must first prove our Juice Plus+® is absorbed and not just
ingested. Second, it affects the blood and the outside of our cells. And third,
it affects the inside of our cells.
The first research NSA did was published in "Current Therapeutic Research." This proves our Juice Plus+® is absorbed and increases phytonutrients and
vitamins. It also describes how it protects the outside of our cells from
oxidative stress or free radical damage.
- The Brigham Young study demonstrates Juice Plus+® helps protect the DNA of our
cells. So it affects the inside of our cells.
Third, the Integrative Medicine Study proves Juice Plus+®
affects the blood by increasing immune factors like T-cells and killer cells.
And I stop right there. I just proved that our products enhance activities on
the inside and outside of our cells and our blood. And, most important, Juice
Plus+® is
absorbed. Most products can't prove these things. That's why Juice Plus+®
is foundational.
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Statements and Questions for Clients
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Here are some statements and
questions to ask your clients:
1. Ask: "Do you know
if you are absorbing your supplements?"
2.
Ask for primary research on products they're
using. Explain what primary research means. Use articles.
3.
Do they know what part of the body their
supplements are affecting? We do!
4.
Are they taking foundational nutrition?
5.
Don't take them off their supplements or knock
what they're doing. You are a teacher.
6. Talk about the three research papers I've mentioned. Don't teach the research; mention it
in the
way I described.
7.
Give them the book, Your Body Speaks--Your Body Heals. The whole book is on Juice
Plus+®. Page 66 talks about the research. Check it out. It explains how
every type of doctor can use Juice Plus+®.
8.
Don't criticize
what anybody is doing. Teach.
9.
If they don't get it, "Forget About It!"
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Please use any of the articles listed above, and on my website to help you teach others. Feel free to print them out hand them out to others. This article today puts it all together in sequence for you, and in the right context. If you or others want to learn more in detail about these topics, read my books. I write them to reach those who I cannot personally teach in my practice. Stay well.. Dr. Smokey SantilloSmokeySantillo.com
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NEW Book Release!
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Dr. Smokey Santillo's NEW book release! "The POWER of Nutrition with ENZYMES" Copyright April, 2010
Now available!CLICK HERE for more information.. |
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