Primary Research vs. Borrowed Science

The second term is Primary Research. It is specific research on the very product that is being marketed, scientific validation and independent studies that show that both the company and the products are safe, trustworthy, and effective. The distinction between these two terms is critical, often demonstrating why a nutritional product works or not.

The distributors of Juice Plus+Ž understand how nature provides synergistic elements in all whole foods that depend on each other to produce functional foods, foods that produce specific effects in the body's metabolism. How can nutritional products be expected to work when a hodgepodge of nutrients and herbs are literally thrown together into one capsule? Claims on each specific nutrient may be valid, but together do they produce a known, healthy biological effect, or are too many assumptions being made (borrowed science)? Who knows? A product's effectiveness and safety are determined only if there is scientific validation on the whole product.

NSA, the maker for Juice Plus+Ž has raised the standards with its Primary Research. Clinical studies published in peer-reviewed scientific journals have demonstrated that:

Juice Plus+Ž delivers key phytonutrients that are absorbed by the body. Investigators at the Tokyo Women's Medical University and the Medical University of Vienna studied the bioavailability (absorption by the body) of select nutrients found in Juice Plus+ and concluded that Juice Plus+ effectively increases antioxidant nutrients and folate. Other published studies have also shown various phytonutrients in Juice Plus+ are bioavailable. These studies were conducted by independent researchers at the Georgetown/UCLA, University of Sydney in Australia, King's College in London, Brigham Young University, the University of Arizona, the University of Florida and the University of Texas Health Science Center.

Juice Plus+Ž reduces oxidative stress. Several of these bioavailability studies also reported improved antioxidant capacity and reduced lipid peroxides, a key indicator of oxidative stress. In addition, researchers at the Medical University of Graz, Austria and the University of North Carolina, Greensboro found that Juice Plus+ Orchard, Garden and Vineyard Blends together were effective in reducing a marker for oxidative stress associated with aerobic exercise.

Juice Plus+Ž helps support a healthy immune system. A healthy immune system protects the body, and good nutrition is important for a healthy immune system. Published clinical research indicated that Juice Plus+ supports several measures of immune function - in law school students at the University of Florida and in elderly people in a study conducted at the University of Arizona.

Juice Plus+Ž helps protect DNA. A diet rich in nutrition from fruits and vegetables is also important to protect DNA from oxidative damage, which can weaken the structural integrity of DNA. DNA becomes damaged and fragile when exposed to oxidative stress; antioxidants from fruits and vegetables can help protect DNA from this damage. Studies conducted have shown a reduction in DNA damage after taking Juice Plus+ in young adults at the University of Florida and in an elderly population at Brigham Young University.

Juice Plus+Ž positively impacts several key indicators of cardiovascular wellness. Homocysteine is an amino acid that is found in the blood. Maintaining healthy homocysteine levels is important for the heart and cardiovascular system. A clinical study at the University of Sydney in Australia reported a reduction in homocysteine levels - even though the levels of the Australian subjects were already within an acceptable range. Researchers in Foggia, Italy also found a reduction of homocysteine levels in subjects with elevated levels of homocysteine.

An important point is that all of these studies were done with humans--not rats, fruit flies, monkeys or apes! These studies have proven that Juice Plus+Ž is not only absorbed through the digestive tract, but affects the interior cells of the body. The cutting edge research shows that nutrient contents of the blood are affected plus the immune system is improved at all ages. Please ask for copies of these studies from your local Juice Plus+Ž distributor.

Now we know why NSA has lasted through the tests and challenges of time. Their trustworthy, scientific, and honest qualities and approach are hard to find. Next time you buy a nutritional product, make sure you ask for scientific validation.