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- Turn and Walk Away
- An easy technique anyone can do to find the flaws in your marketing materials. Plus, a color tool that takes the mystery out of picking hues, and is fun to use.
- Big Brand System: November 3, 2009
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- Finding your People
- The few minutes you spend thinking about the intended audience for each marketing piece you create always pays off. Plus, style guides: my "secret" weapon for maintaining visual consistency in print and on the web.
- Big Brand System: November 17, 2009
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- Call to Action
- If you want response, you must ask for it. This issue is devoted to how to word a call to action and graphic tips to make it stand out.
- Big Brand System: December 1, 2009
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- The Game of the Name
- Your marketing will be easier if you choose a name that reflects what your business offers. Plus, a gift for you! Download the report "10 Design Mistakes That Make Your Business Look Dumb."
- Big Brand System: December 15, 2009
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- Tag (Line), You're It!
- Craft a tag line that sells the benefits of doing business with you. Plus, learn how to size a tag line in relation to your logo so that it doesn't get lost. Includes link to teleclass "Four Design Tips to Grow Your Brand."
- Big Brand System: December 29, 2009
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- Mud on my Face, and a Marketing Revelation
- Well executed marketing can be a powerful force. Plus, how to use contrast in your marketing materials to create visual interest.
- Big Brand System: January 12, 21010 (1/12/2010)
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- Web Video Edition!
- Dave Kaminski of Web Video University shares tips on what you need to know to start using web video, including best cameras to buy, how to use Flash, and what you can do to brand your video (the answer might surprise you!)
- Big Brand System: February 23, 21010 (2/23/2010)
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- Create a Multipurpose Graphic
- One graphic that rules them all: is it possible? Yes it is, if you create a header graphic you can use on your website, in your emails and on your print pieces. Plus, details on the perfect size to make those header graphics so they're easy to use all over.
- Big Brand System: March 9, 21010
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- Chunky, Funky Necklaces and Effective Marketing
- Draw people in so they'll interact with your message by using a trick that all women of a certain age know.
- Big Brand System: April 6, 21010
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- Are You Alienating Your Buyers With Your Photos?
- Inclusive photos help your target market picture themselves buying from you. Plus: typeface diversity... it's not a good thing.
- Big Brand System: April 20, 21010
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- Is Your Marketing Really Working?
- Three questions will help you find out. Plus, Picnik.com, a great free resource for photo retouching.
- Big Brand System: June 1, 21010
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- Choices that Build Trust
- Making consistent choices about your graphic elements will communicate an image of reliability. Plus, a two-part interview about e-book design.
- Big Brand System: June 15, 21010
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