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Big Brand System: Grow your business with great design.
BIG BRAND TECHNIQUES
Web Video Essentials
What you need to know to start and succeed with web video from
Dave Kaminski of Web Video University
Web Video Interview with Dave Kaminski

This issue of the Big Brand System newsletter is my video interview with Dave Kaminski of Web Video University.

To watch the information-packed interview, click on the image above, or go here.

As always, stop in at the blog in between newsletter issues. I'll be looking for you there!

Pamela Wilson
PAMELA WILSON
Big Brand System

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DESIGN SCHOOL
How Long Should Your Video Be?

Studies have shown that most people tune out of web videos somewhere between the two and three minute point.

If you are going to cover a complex topic, it's better to break up the video into several short "chapters" than to try to run it full length. You can name each chapter with the content it contains, and that will help search engines find your information.

Vary the on-screen view by changing positions, moving to different areas and interspersing visual or musical transitions. This will keep interest high.

Keep it short, keep it moving, and break it up into manageable chunks.

(WARNING: I didn't follow this advice for the video above. My excuse? It's an information-packed interview, and to cover all that ground in three minutes would have meant speaking like this guy.) Enjoy, and I hope you'll tune in until the end, which has the most surprising information about web video in the whole interview.
Next Time
In the next issue, I'll talk about making multi-purpose banners. When you incorporate your logo into a "banner" design, this handy graphic can be used at the top of a web page, your stationery, a report or a blog. I'll give you measurements and specifications for the most versatile formats to use.

Read back issues of the Big Brand System newsletter in the archive.
Email Me Your QuestionWhat's Bugging You?

What's most confusing to you about design and marketing? Send me your question, and I'll cover it in a future issue of the Big Brand System newsletter. Send your question.
Your company might be small, but your brand can be BIG. Well-designed marketing materials, whether they're in print or on the web, will help your business look professional, communicate effectively and sell more. That's what the Big Brand System is all about.

In 2010, the Big Brand System will offer an online course to teach small business owners to save money and have more control by creating their own marketing materials. To find out early about the course (and receive discounted pricing), sign up for the Big Brand System Early Notification List here.