BIG BRAND TECHNIQUES
The Big Ask
Make it easy for your audience to do business with you
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If you want people to do something, you have to ask them. It sounds overly simple, but it's true.
People aren't stupid, but they are busy. Once you've made your case for your product or service, tell them what the next step is. Spell it out clearly, and don't give them more than one or two options for action. Let them know if you need a response urgently. Remember: people are busy, and making your request clear and simple will make it easy for them to do business with you.
Here are some examples of no-nonsense calls to action that get the job done:
- Click Here Now (see above)
- Call Today: 1-800-555-1212
- Sign Up Here
- Register Now
- Call to Win
I'll be back again in two weeks to answer a question from a reader about naming your business. You can read about the question below. Do you have a question? (Here comes a call to action!) Ask me now and I'll answer in a future newsletter.
PAMELA WILSONBig Brand System
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DESIGN SCHOOL
Graphic Tips for Calls to Action
To make your call to action really stand out, set it off with the use of white space, color or typography. Try these techniques:
- Place your call to action in a separate, one-line paragraph
- Use a bright color that contrasts with other colors used on your web site or printed piece
- Use a bolder, larger version of the font you've used in your body copy
Get attention now with a call to action that "pops!"
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Four Design Tips Teleclass On December 10, 2009 from 1-2 pm Eastern (New York) time, I'll be joining Karyn Greenstreet of Passion for Business for a teleclass called Four Design Tips to Grow Your Brand. There's no charge for the class, and you don't even have to be on the call to get the information. Everyone who registers in advance will get a link to the call recording shortly after it's over, and can listen when it's convenient.
Interested? Register for the Four Design Tips to Grow Your Brand teleclass here. Scroll down to the December 10 class so you can join the call or get the recording.
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Next TimeIn the next issue, I'll answer a question sent in by reader Heidi about naming your business. This is a crucial step to making your marketing easier.
I have had many clients with business names that worked against them, and to answer Heidi's question I asked one of them to chime in with her experience. You'll hear her story and learn more about naming your business in the December 15 issue.
Read back issues of the Big Brand System newsletter in the archive.
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What's Bugging You?What's most confusing to you about design and marketing? Send me your question, and I'll cover it in a future issue of the Big Brand System newsletter. Send your question. |